How does AppRanks pick the top Marketing apps for Salesforce AppExchange?

Apps appear here because Salesforce AppExchange itself classifies them under Marketing — AppRanks does not editorially add or remove apps from this category set. Within the category, ranking uses average rating times the natural log of review count (rating × ln(reviewCount + 1)), which keeps a single 5-star outlier from leapfrogging an established listing while still letting a very-well-rated mid-volume app rank above a poorly-reviewed giant. The page refreshes daily from the canonical Salesforce marketplace listing. AppRanks does not accept payment to alter ranking on public surfaces.

How often does this marketing apps list update?

Every 24 hours. AppRanks pulls fresh rating, review count, and pricing-tier data from each app's Salesforce marketplace listing nightly. Apps that lose Salesforce AppExchange's category tag (e.g., a developer changes the listing's primary category) drop off in the next nightly snapshot. The page itself is cached at the CDN for 1 hour to absorb traffic spikes, so during a refresh window the visible list lags the underlying data by at most one hour.

What does "Pick if" mean on each top-3 entry?

"Pick if" is a data-derived recommendation that surfaces the most useful selection criterion for that app — high rating with deep review base means category default; free tier with broad adoption means budget-first pick; high rating with moderate review count means satisfaction-led pick. The framing is generated from the same rating + review count + pricing data shown on the card, not from editorial judgment or paid placement.

Where can I see the full methodology and audit scoring?

The full methodology — including the rating × ln(reviewCount + 1) blend, refresh cadence, conflict-of-interest policy, and the per-app audit-score breakdown — is documented on the AppRanks About page and the audit-score glossary entry. Every app on this list also has a dedicated audit page that walks through title, content, visuals, pricing, and category-tag scoring against the marketplace's published standards.

910 Best Marketing Apps for Salesforce (2026)

AppRanks

rating × ln(reviewCount + 1)

#1
360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce
paid
Ranks #1 in the Salesforce AppExchange marketing category as a category-leading listing. Currently has an established review history (1,280 reviews). Pricing: paid. Position holds for the trailing 30-day window.
Pick if: Pick this if you prioritize merchant satisfaction over scale — 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce holds a 4.9-star average across 1,280 reviews in the marketing category.
View audit Compare to #2 →
#2
SMS-Magic | Business Messaging
paid
Ranks #2 in the Salesforce AppExchange marketing category as a category-leading listing. An established review history (1,135 reviews) with a no-rating average. Pricing: paid. Position holds for the trailing 30-day window.
Pick if: Pick this if you prioritize merchant satisfaction over scale — SMS-Magic | Business Messaging holds a 4.8-star average across 1,135 reviews in the marketing category.
View audit Compare to #1 →
#3
Blackthorn Events - In-Person and Online Event Management & Registration
paid
Ranks #3 in the Salesforce AppExchange marketing category as a category-leading listing. Tracks at no-rating across 272 reviews — growing review traction. Pricing: paid. Position holds for the trailing 30-day window.
Pick if: Pick this if you prioritize merchant satisfaction over scale — Blackthorn Events - In-Person and Online Event Management & Registration holds a 5.0-star average across 272 reviews in the marketing category.
View audit Compare to #2 →
#4
Marketo Sales Insight - Prioritise sales leads and close deals faster
freemium
Holds position #4 in the Salesforce AppExchange marketing category as a highly rated listing. Currently has a growing review traction (182 reviews). Pricing: freemium. Refresh: daily from the source marketplace.
View audit Compare to #3 →
#5
CalendarAnything - Resource Allocation, Project Management, Campaign Management
paid
Currently sits at #5 in the Salesforce AppExchange marketing category as a highly rated listing. A growing review traction (183 reviews) with a no-rating average. Pricing: paid. Refresh: daily from the source marketplace.
View audit Compare to #4 →
#6
ActiveCampaign: Customer Experience Marketing Automation for Salesforce
paid
Holds position #6 in the Salesforce AppExchange marketing category as a well-rated listing. Tracks at no-rating across 156 reviews — growing review traction. Pricing: paid. Refresh: daily from the source marketplace.
View audit Compare to #5 →
#7
Simple Survey: 100% Native Surveys for Salesforce
paid
Currently sits at #7 in the Salesforce AppExchange marketing category as a category-leading listing. Currently has a growing review traction (106 reviews). Pricing: paid. AppRanks tracks this listing on a 24-hour cycle.
View audit Compare to #6 →
#8
MassMailer - Native App, Email Marketing, Mass Email, Email Alerts, Attach Files
paid
Holds position #8 in the Salesforce AppExchange marketing category as a category-leading listing. A growing review traction (164 reviews) with a no-rating average. Pricing: paid. AppRanks tracks this listing on a 24-hour cycle.
View audit Compare to #7 →
#9
MessageBlink – SMS & WhatsApp for Salesforce | Automate, Engage & Respond Faster
paid
Currently sits at #9 in the Salesforce AppExchange marketing category as a category-leading listing. Tracks at no-rating across 117 reviews — growing review traction. Pricing: paid. AppRanks tracks this listing on a 24-hour cycle.
View audit Compare to #8 →
#10
Survey Vista : 100% Native Salesforce Surveys, Forms, Quizzes, and Checklists
freemium
Holds position #10 in the Salesforce AppExchange marketing category as a category-leading listing. Currently has a growing review traction (238 reviews). Pricing: freemium. Source: Salesforce AppExchange's own published category position.
View audit Compare to #9 →

At-a-glance comparison

Same data as the ranked cards, condensed into a sortable-by-eye grid: rating × review depth × pricing tier across the top 10 marketing apps on Salesforce AppExchange.

#	App	Rating	Reviews	Pricing
1	360 SMS App for Salesforce - Send SMS \| WhatsApp from Salesforce	4.9★	1,280	paid
2	SMS-Magic \| Business Messaging	4.8★	1,135	paid
3	Blackthorn Events - In-Person and Online Event Management & Registration	5.0★	272	paid
4	Marketo Sales Insight - Prioritise sales leads and close deals faster	4.6★	182	freemium
5	CalendarAnything - Resource Allocation, Project Management, Campaign Management	4.8★	183	paid
6	ActiveCampaign: Customer Experience Marketing Automation for Salesforce	4.2★	156	paid
7	Simple Survey: 100% Native Surveys for Salesforce	5.0★	106	paid
8	MassMailer - Native App, Email Marketing, Mass Email, Email Alerts, Attach Files	4.9★	164	paid
9	MessageBlink – SMS & WhatsApp for Salesforce \| Automate, Engage & Respond Faster	4.8★	117	paid
10	Survey Vista : 100% Native Salesforce Surveys, Forms, Quizzes, and Checklists	5.0★	238	freemium

Want to compare any two apps in detail (features, ratings trend, pricing plans side-by-side)? Open the head-to-head page from the "Compare to #N" link on each card above. Custom multi-app comparisons, historical rank trajectory, and CSV export are available on a paid plan.

Frequently asked

How does AppRanks pick the top Marketing apps for Salesforce AppExchange?: Apps appear here because Salesforce AppExchange itself classifies them under Marketing — AppRanks does not editorially add or remove apps from this category set. Within the category, ranking uses average rating times the natural log of review count (rating × ln(reviewCount + 1)), which keeps a single 5-star outlier from leapfrogging an established listing while still letting a very-well-rated mid-volume app rank above a poorly-reviewed giant. The page refreshes daily from the canonical Salesforce marketplace listing. AppRanks does not accept payment to alter ranking on public surfaces.
How often does this marketing apps list update?: Every 24 hours. AppRanks pulls fresh rating, review count, and pricing-tier data from each app's Salesforce marketplace listing nightly. Apps that lose Salesforce AppExchange's category tag (e.g., a developer changes the listing's primary category) drop off in the next nightly snapshot. The page itself is cached at the CDN for 1 hour to absorb traffic spikes, so during a refresh window the visible list lags the underlying data by at most one hour.
What does "Pick if" mean on each top-3 entry?: "Pick if" is a data-derived recommendation that surfaces the most useful selection criterion for that app — high rating with deep review base means category default; free tier with broad adoption means budget-first pick; high rating with moderate review count means satisfaction-led pick. The framing is generated from the same rating + review count + pricing data shown on the card, not from editorial judgment or paid placement.
Where can I see the full methodology and audit scoring?: The full methodology — including the rating × ln(reviewCount + 1) blend, refresh cadence, conflict-of-interest policy, and the per-app audit-score breakdown — is documented on the AppRanks About page and the audit-score glossary entry. Every app on this list also has a dedicated audit page that walks through title, content, visuals, pricing, and category-tag scoring against the marketplace's published standards.

Methodology details: /glossary/audit-score · /about.

The 10 Best Marketing Apps for Salesforce AppExchange (2026)

At-a-glance comparison

Frequently asked

Track these rankings over time