What is PFL | Personalized Direct Mail triggered in Journey Builder's Salesforce App Store audit score?

PFL | Personalized Direct Mail triggered in Journey Builder scored 68/100 in the AppRanks listing audit — a mid-tier result with room to improve. The score is the weighted average of 6 category checks: Title Optimization 100/100, Description & Content 79/100, Visual Assets 50/100, Categories & Discoverability 75/100, Technical & Support 50/100, Languages 50/100. Each category is scored against a fixed rubric that is identical for every app on the platform, so scores are directly comparable across Salesforce listings.

AppRanks

PFL | Personalized Listing Audit — 68/100

Quick verdict

Generated from PFL | Personalized Direct Mail triggered in Journey Builder's audit data

PFL | Personalized Direct Mail triggered in Journey Builder scores 68/100 across 6 category checks, which tracks in the middle band, with 3 of 6 categories below the headline. Strengths: title optimization holds at 100/100, so the listing isn't fundamentally broken — the lift is in tightening specific weaknesses. Watch-items: languages (50/100) and technical & support (50/100) drag the average down; lifting languages is the single largest available lever. Per-category breakdown below.

PFL | Personalized Direct Mail triggered in Journey Builder

Q: What can PFL | Personalized Direct Mail triggered in Journey Builder improve?

The weakest area in PFL | Personalized Direct Mail triggered in Journey Builder's audit is Visual Assets, scored at 50/100. The failing checks are screenshot count, each with a concrete fix described below. Tightening this category is the highest-impact change available to the listing — its weight in the overall score makes it the lever most likely to move the headline number on the next refresh.

Independent listing audit — Salesforce

68/100·grade C·★ 5 (8)·audited today·0 changes in 30d

View app

68/100

Grade C

Needs work

Overall

68/100

weighted across 6 areas

Grade

mid tier

Last audit

today

refreshed 1h ago

Changes

0 30d

view history →

This is an independent listing audit for PFL | Personalized Direct Mail triggered in Journey Builder on Salesforce. It scored 68/100 (grade C) on today's snapshot. Top strength: Title Optimization at 100/100. Biggest gap: Visual Assets at 50/100. We re-audit every 24 hours from the canonical Salesforce listing.

Section breakdown

Detailed checks & fixes

Title Length59/80 chars
Title Keywords7 keywords found
Brand Name PositionTitle starts with a brand name
Separator UsageUses separator to structure title

Introduction254/500 chars
Intro Keywords18 unique keywords
Description785/2000 chars — under 60% of limit
Description Keywords60 unique keywords
Feature List9 features listed
Feature Clarity9 feature(s) exceed 80 chars
Demo StoreNo demo store URL

High impact

Description

Your description uses 785 of 2000 characters. Expand it with features, benefits, and use cases.

App IconApp icon is set
Screenshot CountNo screenshots
Hero VideoNo video content found

High impact

Screenshot Count

Add at least 5 high-quality screenshots showing your app's key features and UI.

Category Count3 categories
Category NamesAll categories have names
Feature TagsNo feature tags
Integrations2 integrations listed

Medium impact

Feature Tags

Add feature tags that describe your app's capabilities for better search matching.

Demo StoreNo demo store
Privacy PolicyNo privacy policy
FAQNo FAQ
DocumentationNo documentation link
TutorialNo tutorial or guide
Pricing Plans1 plan(s) with details

Medium impact

Demo Store

Set up a demo store so merchants can preview your app before installing.

Language CountOnly 1 language
EnglishEnglish supported
SpanishSpanish not listed
FrenchFrench not listed
GermanGerman not listed
PortuguesePortuguese not listed

Medium impact

Language Count

Add language support information. Multi-language apps reach significantly more merchants.

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Methodology

Six weighted areas, pass / warning / fail per check, tiers at 85 / 65. Full methodology · Glossary

Explore further

HistoryPFL | Personalized Direct Mail triggered in Journey Builder changes0 updates in 30d BenchmarkVisual Assets rankingWhere PFL | Personalized Direct Mail triggered in Journey Builder sits AppsPFL | Personalized Direct Mail triggered in Journey Builder overviewReviews · keywords BestTop Salesforce appsBeyond PFL | Personalized Direct Mail triggered in Journey Builder MethodologyHow we score6-area weighted rubric GlossaryAudit termsScore, tier, sections

Last updated: September 11, 2026

Quick verdict

PFL | Personalized Direct Mail triggered in Journey Builder

How PFL | Personalized Direct Mail triggered in Journey Builder's 68/100 breaks down

Frequently asked questions

What is PFL | Personalized Direct Mail triggered in Journey Builder's Salesforce App Store audit score?

What is PFL | Personalized Direct Mail triggered in Journey Builder doing well?

What can PFL | Personalized Direct Mail triggered in Journey Builder improve?

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