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Audit score is one of the 28 app marketplace metrics and concepts defined in the AppRanks glossary. This page gives you a clear, plain-language explanation of what Audit score means, why it matters when you evaluate an app, how AppRanks calculates and verifies it, and exactly where you will see it across our public app, audit, and comparison pages. Read on for the full definition, practical use cases, and links to related terms so you can interpret Audit score with confidence.
Also known as: listing health score, ASO score, app store optimization score, listing quality score, marketplace listing grade
An out-of-100 score AppRanks publishes for each tracked app's listing, computed against a fixed rubric covering listing completeness, rating health, review velocity, merchandising, and ranking consistency. The rubric is identical for every app on a given marketplace — we do not weight by paid relationship, traffic, or partnership tier. The exact category weightings and per-check criteria are documented inline on each audit page so a reader can verify exactly which signals moved the score. A score of 85+ generally means the listing has no critical gaps and competes well in its category; 60-85 means meaningful merchandising work is available; below 60 typically signals missing screenshots, thin descriptions, or rating-velocity issues that suppress install conversion. Audit scores refresh on demand when underlying inputs change. The audit also produces a prioritized recommendation list so a developer can see exactly which fixes would move the score most.
Audit score gives a developer or operator a single number to track listing health over time, separate from the more-volatile rating and review-velocity signals. A consistent 85+ across audit refreshes signals a listing where merchandising fundamentals are dialed in — the dev can focus product effort on conversion-rate experiments or growth campaigns rather than listing fixes. A score in the 60-85 band typically means 2-4 high-leverage merchandising fixes will move the headline number; the audit's prioritized recommendation list shows which fixes have the largest expected impact. Below 60, the listing usually has structural gaps (missing screenshots, thin description, no pricing transparency) that suppress install conversion before any rating-based ranking signal can compound.
Each audit checks the same fixed rubric — 6 weighted categories covering listing completeness, content quality, visuals, categorization, technical signals, and language coverage. Each category contains 3-8 deterministic checks scored as pass/warn/fail. The overall score is the weighted-average of category scores. Weights and per-check criteria are documented inline on every audit page so a reader can verify exactly which signals moved the score. Scores recompute on demand whenever the underlying app snapshot refreshes (12-24h cycle for active listings).