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An out-of-100 score AppRanks publishes for each tracked app's listing, computed against a fixed rubric covering listing completeness, rating health, review velocity, merchandising, and ranking consistency. The rubric is identical for every app on a given marketplace — we do not weight by paid relationship, traffic, or partnership tier.
Also known as: listing health score, ASO score, app store optimization score, listing quality score, marketplace listing grade
The exact category weightings and per-check criteria live on our methodology page and are repeated inline on each audit page, so a reader can verify which signals moved the score. A score of 85+ generally means the listing has no critical gaps and competes well in its category; 60-85 means meaningful merchandising work is available; below 60 typically signals missing screenshots, thin descriptions, or rating-velocity issues that suppress install conversion. Audit scores refresh on demand when underlying inputs change. The audit also produces a prioritized recommendation list so a developer can see exactly which fixes would move the score most.
Audit score gives a developer or operator a single number to track listing health over time, separate from the more-volatile rating and review-velocity signals. A consistent 85+ across audit refreshes signals a listing where merchandising fundamentals are dialed in — the dev can focus product effort on conversion-rate experiments or growth campaigns rather than listing fixes. A score in the 60-85 band typically means 2-4 high-leverage merchandising fixes will move the headline number; the audit's prioritized recommendation list shows which fixes have the largest expected impact. Below 60, the listing usually has structural gaps (missing screenshots, thin description, no pricing transparency) that suppress install conversion before any rating-based ranking signal can compound.
Each audit checks the same fixed rubric — 6 weighted categories covering listing completeness, content quality, visuals, categorization, technical signals, and language coverage. Each category contains 3-8 deterministic checks scored as pass/warn/fail. The overall score is the weighted-average of category scores. Weights and per-check criteria are published on the AppRanks methodology page and repeated inline on every audit page, so a reader can verify exactly which signals moved the score. Scores recompute on demand whenever the underlying app snapshot refreshes (12-24h cycle for active listings).