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An automated, rubric-driven evaluation of a single app's marketplace listing. AppRanks's listing audit checks the icon, screenshots, description, category coverage, pricing transparency, review-base health, and ranking consistency. The audit is identical for every app on a platform — same checks, same weights — so audit scores are directly comparable.
Also known as: app listing audit, marketplace listing review, ASO audit, listing checkup, app store listing audit
Each audit also produces a prioritized recommendation list so a developer can see exactly which fixes would move the score most. Audits refresh on demand or when underlying inputs change materially. The audit framework is calibrated by spot-checking 100+ real listings before and after a published score change; we re-publish the rubric whenever a check is added or weighted differently rather than silently adjusting and re-scoring history. Apps that disagree with a score can request a manual recheck via [email protected] and we investigate within one refresh cycle (24h max).
A listing audit converts intuition about "is this app's marketplace presence working?" into a concrete ranked checklist. Without an audit, developers ship merchandising fixes based on hunches; with one, the next sprint's listing-improvement work is sequenced by expected score impact. The audit's identical-rubric design is what makes it useful for competitive intel too — the same audit applied to a competitor surfaces structural advantages and gaps that are harder to spot from the rendered listing alone.