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An automated, rubric-driven evaluation of a single app's marketplace listing. AppRanks' listing audit checks title, content, visual assets, categories, technical/support signals and languages. A check can be not applicable or unmeasured when the marketplace snapshot does not provide the field; the report shows that state instead of treating missing data as a pass or fail.
Also known as: app listing audit, marketplace listing review, ASO audit, listing checkup, app store listing audit
Shared rubric and weight versions make reports comparable when coverage contracts match. Each audit also produces a prioritized recommendation list. The rubric is versioned whenever checks or scoring policy change, so historical results are not silently rewritten. Apps that disagree with a score can request a manual recheck via corrections@appranks.io.
A listing audit converts intuition about "is this app's marketplace presence working?" into a concrete checklist. Without an audit, developers ship merchandising fixes based on hunches; with one, the next sprint's listing-improvement work is sequenced by measured rubric uplift. The shared, versioned rubric is useful for competitive intelligence when the compared reports have matching coverage and source status; unmeasured fields are disclosed rather than treated as equivalent evidence.