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Listing audit is one of the 28 app marketplace metrics and concepts defined in the AppRanks glossary. This page gives you a clear, plain-language explanation of what Listing audit means, why it matters when you evaluate an app, how AppRanks calculates and verifies it, and exactly where you will see it across our public app, audit, and comparison pages. Read on for the full definition, practical use cases, and links to related terms so you can interpret Listing audit with confidence.
Also known as: app listing audit, marketplace listing review, ASO audit, listing checkup, app store listing audit
An automated, rubric-driven evaluation of a single app's marketplace listing. AppRanks's listing audit checks the icon, screenshots, description, category coverage, pricing transparency, review-base health, and ranking consistency. The audit is identical for every app on a platform — same checks, same weights — so audit scores are directly comparable. Each audit also produces a prioritized recommendation list so a developer can see exactly which fixes would move the score most. Audits refresh on demand or when underlying inputs change materially. The audit framework is calibrated by spot-checking 100+ real listings before and after a published score change; we re-publish the rubric whenever a check is added or weighted differently rather than silently adjusting and re-scoring history. Apps that disagree with a score can request a manual recheck via [email protected] and we investigate within one refresh cycle (24h max).
A listing audit converts intuition about "is this app's marketplace presence working?" into a concrete ranked checklist. Without an audit, developers ship merchandising fixes based on hunches; with one, the next sprint's listing-improvement work is sequenced by expected score impact. The audit's identical-rubric design is what makes it useful for competitive intel too — the same audit applied to a competitor surfaces structural advantages and gaps that are harder to spot from the rendered listing alone.