Side-by-side comparison · 24 data points
Easy to use email marketing platform for small businesses. Create and send stunning emails to your customers in minutes - without having to leave Salesforce.
| iContact - | ActiveCampaign | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | — | — |
| Languages | ||
| Platforms | ||
| Developer |
ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.
| Metric | iContact - Email Marketing for Small Business | ActiveCampaign |
|---|---|---|
| Rating | ★ 4.6 ★ | 4.2 ★ |
| Total reviews | ★ 283 | 156 |
| Free plan | — | — |
| Pricing | paid | paid |
| Built for Shopify | — | — |
| Pricing tiers | 1 tier | 1 tier |
| Listed features | 3 | ★ 6 |
| Languages | 1 supported | 6 supported |
| Listed since | Sep 2010 | Jul 2019 |
Based on the data on this page, iContact - Email Marketing for Small Business is the stronger choice for most Salesforce AppExchange merchants — 4.6★ vs ActiveCampaign's 4.2★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Pricing entry tiers: iContact - Email Marketing for Small Business at paid, ActiveCampaign at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. iContact - Email Marketing for Small Business has the larger user base (283 reviews vs 156), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. ActiveCampaign's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to iContact - Email Marketing for Small Business; mid-market and enterprise merchants with specific feature requirements should evaluate both — ActiveCampaign's 156-review base may include the workflow context that matches your specific use case better than iContact - Email Marketing for Small Business's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: iContact - Email Marketing for Small Business audit • ActiveCampaign audit
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| Keyword | iContact - | ActiveCampaign |
|---|---|---|
| email marketing platform | #2 | #1 |
| marketing platform | #4 | #1 |
| customer marketing | #4 | #1 |
| marketing platform for | #4 | #1 |
| email marketing | #3 | #2 |
Both iContact - Email Marketing for Small Business and ActiveCampaign offer paid plans only. iContact - Email Marketing for Small Business starts at paid; ActiveCampaign starts at paid. Compare the per-tier features in the Pricing section above before committing.
iContact - Email Marketing for Small Business has the higher average rating (4.6★ from 283 reviews) compared to ActiveCampaign (4.2★ from 156 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. iContact - Email Marketing for Small Business fits better if you prioritize rating consistency; ActiveCampaign is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Salesforce AppExchange marketplace. iContact - Email Marketing for Small Business has more onboarding documentation maturity (283 reviews vs 156), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
iContact - Email Marketing for Small Business typically suits early-stage and growth-mode stores based on its review-base composition (283 reviews). ActiveCampaign aligns more with early-stage and growth-mode stores (156 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. iContact - Email Marketing for Small Business and ActiveCampaign both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from ActiveCampaign" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.