Proactive Campaigns for Zendesk

Easy personalization with placeholders. Mass emails can still feel genuine with personalized data (mail merges). Proactive Campaigns makes placeholder management as easy as possible with autofill, quick search, and a list of the most relevant placeholders.

Branded templates with drag-and-drop ease. If you need to boost your email appearance, you can do it with Proactive Campaigns' top feature — the template builder. (NEW!) With the Template Library, you can get started much faster by selecting pre-designed emails and customizing them to fit your needs.

What Can You Do with Proactive Campaigns?

🚨 Mass notify customers of service incidents and outages

For: Support, IT Support, DevOps, Incident Managers

When downtime hits, every minute counts. Send mass email notifications to affected users in seconds, link the campaign directly to the problem ticket, and run automated SMS or email follow-ups with fixed delays until the incident is resolved. Proactive Campaigns is the go-to incident notification tool for Zendesk.

📬 Automate customer onboarding & success

For: Customer Success Managers, SaaS Teams, E-commerce

Segment your Zendesk user list by tags, dates, plan tier, or any other custom field, to automatically trigger personalized onboarding sequences. Guide every new customer through their journey without your CS team lifting a finger.

📲 Reduce churn with timely SMS reminders

For: Subscription Businesses, E-commerce

Schedule campaigns to automatically notify customers about subscription renewals, expiring services, or other important dates via email or SMS. Proactive Campaigns ensures you never miss a chance to stay top-of-mind and retain customers.

🔄 Proactive upsells & cross-sells directly in Support

For: Sales-Support Hybrid Teams, E-commerce, SaaS

Turn your support inbox into a revenue channel. Send personalized follow-ups based on customer behavior, track opens, clicks, replies, and unsubscribes, and A/B test subject lines and content to continuously improve results.

🛠 Streamline bulk ticket updates

For: Zendesk Admins, Operations Teams

Beyond messaging, Proactive Campaigns is a powerful bulk ticket updater. Update fields, statuses, tags, and internal notes across hundreds of tickets at once. No complex automation setups, no Zendesk triggers needed.

Powerful Features Built for Your Team:

Mass emailing and SMS from Zendesk, no third-party sync

Import CSV lists or build segments from Zendesk users, tickets, or orgs

Custom email templates: drag-and-drop, rich text, or HTML

Template library with ready-to-use templates for common campaigns

Email automations with scheduled timing

Simplified placeholder management with auto-insert and featured fields

A/B testing on subject lines, content, and calls to action

Email tracking — opens, clicks, and unsubscribes per campaign

Spam filter precheck before every send

CSAT surveys embedded directly in campaigns

Automatic follow-ups based on customer behavior

Pay only for agents who have access to the app

You're only charged for the agents who really use the app—no overpaying! Check out all pricing plans here.

Want to see it in action? 👉 Install the app and activate your free trial now!

How we handle your data

Proactive Campaigns app accesses only the minimal data needed to deliver campaign features, fully following Zendesk guidelines. All actions happen entirely inside your Zendesk account. Your information is encrypted, stored securely on AWS, and never shared with third parties, keeping your data safe at all times.

If you still have questions about the app, ask us at contact@growthdot.com.