Side-by-side comparison · 24 data points
| Proactive Campaigns | Mailchimp Activity | |
|---|---|---|
| Tagline | — | — |
| Description | — | — |
| Screenshots | — | — |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | — | — |
| Last updated | — | — |
| Metric | Proactive Campaigns | Mailchimp Activity |
|---|---|---|
| Rating | ★ 5.0 ★ | 4.0 ★ |
| Total reviews | 118 | ★ 585 |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free |
| Built for Shopify | — | — |
Based on the data on this page, Proactive Campaigns is the stronger choice for most Zendesk Marketplace merchants — 5.0★ vs Mailchimp Activity's 4.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Pricing entry tiers: Proactive Campaigns at Free to install, Mailchimp Activity at Free. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Mailchimp Activity has the larger user base (585 reviews vs 118), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Proactive Campaigns's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Proactive Campaigns; mid-market and enterprise merchants with specific feature requirements should evaluate both — Mailchimp Activity's 585-review base may include the workflow context that matches your specific use case better than Proactive Campaigns's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Zendesk Marketplace listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Proactive Campaigns audit • Mailchimp Activity audit
Both Proactive Campaigns and Mailchimp Activity offer paid plans only. Proactive Campaigns starts at Free to install; Mailchimp Activity starts at Free. Compare the per-tier features in the Pricing section above before committing.
Proactive Campaigns has the higher average rating (5.0★ from 118 reviews) compared to Mailchimp Activity (4.0★ from 585 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Proactive Campaigns fits better if you prioritize rating consistency; Mailchimp Activity is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Zendesk Marketplace marketplace. Mailchimp Activity has more onboarding documentation maturity (585 reviews vs 118), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Proactive Campaigns typically suits early-stage and growth-mode stores based on its review-base composition (118 reviews). Mailchimp Activity aligns more with early-stage and growth-mode stores (585 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Proactive Campaigns and Mailchimp Activity both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Proactive Campaigns" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
