Happy Birthday Marketing for Shopify App Store
Happy Birthday Marketing is the #98 ranked email marketing app on Shopify, with a 4.7 average rating from 26 reviews, with a free plan available, as of July 14, 2026.
Happy Birthday Marketing is a Shopify App Store app by Northern Apps, launched July 2022. With a rating of 4.7★ from 26 reviews, it currently ranks #98 in the Email marketing category.
AppRanks data: Happy Birthday Marketing ranks #98 in Email marketing on Shopify App Store, placing it in the top 30% of that category.
AppRanks verdict
Generated from live marketplace data — refreshed daily
Happy Birthday Marketing is a highly rated Shopify app with a limited review volume. It is listed in the Email marketing category on Shopify App Store, which AppRanks treats as the canonical taxonomy node for ranking and competitor comparison. 26 reviews put it in the early-traction tier — useful for early-stage stores willing to be on the leading edge. Early-traction review counts are sensitive to single launch periods or feature events, so a 30-day re-check before bigger commitments often resolves whether the trend is sustained. The free tier lets you trial the entry feature set without committing a payment method. AppRanks tracks rating, review count, pricing tier, and category position daily — the figures on this page reflect the most recent scrape from the canonical Shopify App Store listing.
Pros
- +High average rating (4.7★) signals consistent merchant satisfaction
- +Free tier available — no card required to evaluate
- +Published by Northern Apps — established developer track record
Cons
- −Limited review base (26) — ratings can shift significantly with new feedback
Looking to switch from Happy Birthday Marketing?
See Happy Birthday Marketing's alternatives ranked by audit score, rating, and review velocity.
About Happy Birthday Marketing
How Happy Birthday Marketing works
Improve customer engagement and loyalty by offering exclusive promotion emails on your customer's birthday! This is a great way to reactivate relations with customers that haven't been active in a while!
No need to wait around for support to install code on your Shopify theme. Get up and running in 10 minutes or less
Screenshots





Key features
- Customize birthday discount email copy, colors, logo image, etc
- Birthday signup on thank you page (order status page) shown after order is made
- Birthday signup landing page you can link to on your website + emails
- Post purchase page birthday signup to improve conversion even more
- Sync birthday with customer Klaviyo profile
Standardized capabilities
Normalized capabilities detected for this app, comparable across the marketplace.
- Automated Email CampaignsSend automated email campaigns to nurture leads and drive conversions.Common
- Cart DiscountsApply discounts at checkout to incentivize purchases.
- Checkout ProcessStreamline the checkout process to enhance customer experience and reduce cart abandonment.Common
- Custom CampaignsCreate tailored marketing campaigns to engage your audience effectively.Common
- Discount CodesCreate and manage discount codes to incentivize purchases.Common
- Percentage and Volume DiscountsApply percentage and volume discounts to incentivize purchases.Common
- Email AutomationAutomate your email marketing campaigns for better engagement and efficiency.Common
- Email Capture FormsGrow your email list by capturing customer emails through forms.Common
- Fixed and Flat DiscountsOffer fixed and flat discounts to enhance customer engagement.
- Rewards RedemptionFacilitate the redemption of rewards for customers to enhance loyalty.Common
- Unlimited UsersManage an unlimited number of users and customers in your account.
- Customer EngagementEnhance interactions and build relationships with customers effectively.Common
- Email Marketing AutomationAutomate your email marketing campaigns to reach customers effectively.Common
Pricing plans
Free
|
Unlimited9.95/month
|
Category rankings
As of Jul 14, 2026- Email marketing#98of 332Top 30%
- Discount#226of 339Top 67%
See 90-day rank history for each category
Track daily rank changes, category shifts, and position volatility.
Keyword rankings
Happy Birthday Marketing ranks for 1 keywords across Shopify App Store. Here are the top 1:
- 1.emailRank #164
Competitors & alternatives
Happy Birthday Marketing doesn't have curated competitor matchups yet. Other tracked email marketing apps on Shopify:
Frequently asked questions
What is Happy Birthday Marketing?
Happy Birthday Marketing is an app for Shopify. It currently holds a 4.7-star rating from 26 merchant reviews, and it has been listed on the marketplace since 2022. It is listed under the Email marketing category on AppRanks, where you can see its current category position, review-velocity trend, and how it compares against the top alternatives in the same space. Developed by Northern Apps.
Is Happy Birthday Marketing free?
Happy Birthday Marketing offers a free plan that merchants can install on Shopify without entering payment details. Paid tiers Unlimited unlock additional features for teams that outgrow the free plan. Pricing details on this page are mirrored from the live Shopify listing and refresh on each scrape cycle.
Who uses Happy Birthday Marketing?
Happy Birthday Marketing is actively installed across Shopify stores tracked by AppRanks. Its review base is still building, which usually maps to early-stage merchants and stores piloting a new workflow. It is part of the Email marketing category on Shopify.
Where does Happy Birthday Marketing rank on Shopify?
Happy Birthday Marketing currently sits at position #98 in the Email marketing category on Shopify. That places it in the top 30% of 332 apps tracked in the same category. Category positions are read from the live marketplace ranking and refresh on each scrape, so the number you see here reflects the most recent crawl rather than a long-running average.
What does Happy Birthday Marketing integrate with?
Happy Birthday Marketing lists 3 integrations on its Shopify marketplace page. The most prominent are Checkout, Shopify Admin, Klaviyo. Integration data is mirrored from the live Shopify listing on each refresh, so the set above tracks whatever the developer has currently published — it does not reflect deeper compatibility AppRanks has not been able to verify from public data.