Klaviyo: Email Marketing & SMS for Shopify

Key features

• Unify and activate real-time data from Shopify and 350+ apps across the journey
• Use Composer to build launch-ready, on-brand marketing campaigns across channels
• Create AI-powered segments and flow triggers using historical and real-time data
• Drive conversions with personalized email, SMS, WhatsApp, mobile push & pop-ups
• Turn service moments into shopping moments with Customer Hub and Customer Agent

Standardized capabilities

Normalized capabilities detected for this app, comparable across the marketplace.

common

— widely but not universally offered

differentiator

— rare and linked to better ratings

niche

— rare, long-tail capabilities only a few apps offer

table-stakes

— what nearly every competitor ships

• Abandoned Cart RecoveryAutomatically follow up with customers who leave items in their cart.common
• A/B TestingRun experiments to compare variations and optimize user experience.common
• AI GenerationGenerate content and responses using advanced AI algorithms.common
• AI AnalyticsUtilize AI-driven analytics tools for actionable insights and reporting.common
• APIs and WebhooksLeverage APIs and webhooks for real-time data synchronization.common
• Audience SegmentsDefine and manage specific audience segments for targeted outreach.differentiator
• Automated Email CampaignsSend automated email campaigns to nurture leads and drive conversions.common
• Back-In-Stock AlertsNotify customers when out-of-stock products are available again.common

Pricing plans

Ratings and reviews

A category rank is the app's position in Shopify's own category listing. Rows marked “landing shelf” are positions on a parent category’s landing page, which shows only a selection of apps. Keyword ranks (search-result positions) are a separate measure.

• Email marketing
  #1of 342Top 1%
• SMS marketing
  #1of 188Top 1%
• Marketinglanding shelf
  #14of 28 on the shelf
• Marketing and conversionlanding shelf
  #17of 34 on the shelf

Featured placements

Klaviyo: Email Marketing & SMS has been featured in the following sections on Shopify App Store in the last 30 days:

• Home pagePopular with merchants across ShopifyLast seen Oct 14, 2026
• Category pageEmail marketingLast seen Oct 3, 2026
• Category pageRecommended email marketing appsLast seen Sep 28, 2026
• Category pageSMS marketingLast seen Sep 28, 2026
• Category pageRecommended marketing appsLast seen Sep 27, 2026

Keyword rankings

Klaviyo: Email Marketing & SMS ranks for 89 keywords across Shopify App Store. Here are the top 3:

• 1.email marketing sms
  Rank #1
• 2.email marketing
  Rank #1
• 3.marketing
  Rank #1

Competitors & alternatives

Klaviyo: Email Marketing & SMS competes with these apps in the same space:

Brevo PushOwl: Email,Push,SMS

4.8(2,302)

Free plan available

Compare

Mailchimp Email SMS Marketing

4.8(1,517)

Free plan available

Compare

Grid & Pixel Email‑SMS‑Popups

4.7(192)

Free plan available

Compare

Where Klaviyo: Email Marketing & SMS stands in the Email marketing category

Klaviyo: Email Marketing & SMS ranks #1 of 342 apps in the Email marketing category, placing it in the top 1% of the listing. It competes with Brevo PushOwl: Email,Push,SMS, Mailchimp Email SMS Marketing, and Grid & Pixel Email‑SMS‑Popups in the same niche.

Languages & integrations

Support

Get help with Klaviyo: Email Marketing & SMS:

• Email:support@klaviyo.com