Klaviyo: Email Marketing & SMS for Shopify
By Klaviyo
- Category rank
- #1 in Email marketing
- Price
- Free plan
- New reviews (30 days)
- +55
- Listing audit
- 97/100
Klaviyo: Email Marketing & SMS is a Shopify App Store app by Klaviyo, launched September 2012. With a rating of 4.7★ from 3,442 reviews, it currently ranks #1 in the Email marketing category.
Klaviyo: Email Marketing & SMS is the #1 ranked Email marketing app on Shopify, with a 4.7 average rating from 3,442 reviews, 55 of which arrived in the last 30 days, with a free plan available, as of Nov 14, 2026.
AppRanks verdict
Generated from marketplace data as of Nov 14, 2026
Klaviyo: Email Marketing & SMS is a category-leading Email marketing app on Shopify, ranked #1 of 342 in the category. It holds a 4.7★ average from 3,442 reviews on Shopify, with 55 new in the last 30 days — review velocity is slowing, with the 30-day pace running below the 90-day pace. 6% of the 1,042 reviews archived by AppRanks are 1–2★. A free plan is available, so the entry feature set can be tried without a paid subscription.
Pros
- +#1 of 342 in Email marketing
- +4.7★ average across 3,442 reviews
- +The developer replied to 6 of the 8 most recent reviews
- +Free plan available — no paid subscription needed to start
- +Listed on Shopify since 2012
Cons
- −Few independent reviews exist outside the marketplace — most signal comes from in-marketplace reviews
About Klaviyo: Email Marketing & SMS
How Klaviyo: Email Marketing & SMS works
Go beyond the basics with the Klaviyo marketing app. New stores get a guided setup — sign-up form, welcome email, and abandoned-checkout flow — without leaving Shopify Admin. Unify data from 350+ integrations and boost marketing performance with campaigns, smart segmentation, and automated workflows from Klaviyo’s AI Agents.
Over 117k brands use Klaviyo and Shopify to grow faster with personalized emails, SMS, WhatsApp messages, and marketing automation tools that turn browsers into buyers.
Screenshots
Key features
- Unify and activate real-time data from Shopify and 350+ apps across the journey
- Use Composer to build launch-ready, on-brand marketing campaigns across channels
- Create AI-powered segments and flow triggers using historical and real-time data
- Drive conversions with personalized email, SMS, WhatsApp, mobile push & pop-ups
- Turn service moments into shopping moments with Customer Hub and Customer Agent
Standardized capabilities
Normalized capabilities detected for this app, comparable across the marketplace.
Table stakes (1)
what nearly every competitor ships
- Audience SegmentationDivide your audience into targeted segments for personalized marketing.
Differentiators (2)
rare and linked to better ratings
- Opt-InEnable users to consent to receive communications and marketing materials.
- Upsell and Cross-Sell EmailsSend targeted emails to encourage customers to purchase additional products.
Common capabilities (38)
widely but not universally offered
- Abandoned Cart RecoveryAutomatically follow up with customers who leave items in their cart.
- A/B TestingRun experiments to compare variations and optimize user experience.
- AI GenerationGenerate content and responses using advanced AI algorithms.
- AI AnalyticsUtilize AI-driven analytics tools for actionable insights and reporting.
- APIs and WebhooksLeverage APIs and webhooks for real-time data synchronization.
Show all 45 capabilities
Common capabilities (38)
widely but not universally offered
- Automated Email CampaignsSend automated email campaigns to nurture leads and drive conversions.
- Bulk EditingEdit multiple items at once to save time and streamline workflows.
- Cart RecoveryRecover lost sales by reminding customers of their abandoned carts.
- Checkout TrackingMonitor the checkout process to identify drop-off points.
- Consent CollectionCollect user consent for data processing and compliance.
- Custom CampaignsCreate tailored marketing campaigns to engage your audience effectively.
- Custom FontsUse and manage custom fonts to enhance your design.
- Data Import and ExportEasily import and export data in bulk for efficient management.
- Discount CodesCreate and manage discount codes to incentivize purchases.
- Percentage and Volume DiscountsApply percentage and volume discounts to incentivize purchases.
- EditorUtilize a powerful editor for modifying and enhancing your content.
- Email AutomationAutomate your email marketing campaigns for better engagement and efficiency.
- Email Capture FormsGrow your email list by capturing customer emails through forms.
- Exit-Intent PopupsCapture visitor attention with popups when they intend to leave your site.
- Geolocation ServicesUtilize geolocation to enhance customer experiences and location-based services.
- Insights and TipsReceive actionable insights and tips to improve your store's performance.
- LocalizationAdapt your content and offerings to different languages and regions.
- Email NewslettersCreate and send newsletters to keep customers informed and engaged.
- Order Confirmation MessagesSend automated messages confirming customer orders after purchase.
- Custom Pop-UpsCreate targeted pop-ups for promotions, reviews, and discounts to engage visitors.
- Product RecommendationsProvide personalized product recommendations to boost sales.
- Promotional CampaignsRun various promotional campaigns to boost sales and attract customers.
- Push NotificationsDeliver real-time updates and alerts directly to users' devices.
- Real-Time AnalyticsAnalyze data as it happens for immediate insights.
- ReportingGenerate and view reports on various metrics and data.
- Rule-Based TriggersImplement triggers based on defined rules for automated actions.
- SMS Capture ListCollect and manage a list of SMS subscribers for marketing.
- Subscription ManagementEasily manage and customize customer subscriptions.
- Tagging SystemImplement a tagging system to enhance organization and searchability.
- Template ManagementCreate and manage templates for consistent branding and messaging.
- Order Tracking FeaturesProvide customers with tracking information for their orders.
- Welcome MessagesSend personalized welcome messages to new customers to enhance engagement.
- Email Marketing AutomationAutomate your email marketing campaigns to reach customers effectively.
Niche capabilities (1)
rare, long-tail capabilities only a few apps offer
- Price and Stock AlertsReceive notifications for price changes and stock availability.
Other capabilities (3)
role not classified yet
- Automated Two-way Conversations
- Dynamic Form CreationBuild forms that adapt based on user input for a personalized experience.
- Multi-channel Segmentation And Flows
Pricing plans
Free to install
|
SMS
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Ratings and reviews
Star breakdown of the 1,042 reviews archived by AppRanks (the marketplace currently shows 3,442; removed or hidden reviews stay in the archive).
- 5959 (92%)
- 416 (1%)
- 31 (0%)
- 26 (1%)
- 160 (6%)
Alles Bestens..Gut und einfach aufgebaut.
Rating only — no written review.
Top
Thank you for the 5-star review!
KLaviyo has definitely increase our revenue beyond our expectations. The system itself is comprehensive and intuitive, although the interface is well design and easy to get around its a learning curve we had to embrace and worth dedicating time. For E-commerce it's the best
Thank you so much for leaving such a thoughtful and positive review, we appreciate your support!
The best platform around BY FAR. Seems to be getting even better in the agentic era
Thank you for taking the time to leave such a positive review, and your continued support of Klaviyo. We are so glad to hear our agents have been useful!
Looks good so far!
Thank you for taking the time to leave a positive review! We hope Klaviyo continues to be a beneficial tool for you!
Rating only — no written review.
We're so glad that you are having a positive experience using Klaviyo!
Klaviyo makes my life so much easier 100%
Thank you for taking the time to leave a positive review! We are happy to hear that Klaviyo has been so beneficial for you!
Category rankings
A category rank is the app's position in Shopify's own category listing. Rows marked “landing shelf” are positions on a parent category’s landing page, which shows only a selection of apps. Keyword ranks (search-result positions) are a separate measure.
- Email marketing#1of 342Top 1%
- SMS marketing#1of 197Top 1%
- Marketinglanding shelf#14of 28 on the shelf
- Marketing and conversionlanding shelf#17of 34 on the shelf
See 90-day rank history for each category
Track daily rank changes, category shifts, and position volatility.
Featured placements
Klaviyo: Email Marketing & SMS has been featured in the following sections on Shopify App Store in the last 30 days:
- Category pageRecommended email marketing apps
- Category pageSMS marketing
- Category pageRecommended marketing apps
- Home pagePopular with merchants across Shopify
Keyword rankings
Klaviyo: Email Marketing & SMS ranks for 101 keywords across Shopify App Store. Here are the top 3:
- Rank #1
- Rank #1
- Rank #1
Competitors & alternatives
Klaviyo: Email Marketing & SMS competes with these apps in the same space:
Looking to switch from Klaviyo?
See Klaviyo's alternatives ranked by audit score, rating, and review velocity.
Frequently asked questions
What is Klaviyo: Email Marketing & SMS?
Klaviyo: Email Marketing & SMS is a Shopify app by Klaviyo, listed in Email marketing. It holds a 4.7-star average from 3,442 reviews on Shopify. It has been listed since 2012.
Is Klaviyo: Email Marketing & SMS free?
Klaviyo: Email Marketing & SMS has a free plan on Shopify. Listed plans: Free to install, SMS, Email.
Where does Klaviyo: Email Marketing & SMS rank on Shopify?
Klaviyo: Email Marketing & SMS ranks #1 of 342 apps in Email marketing on Shopify. Close alternatives tracked by AppRanks include Mailchimp Email SMS Marketing, Yozo: Email,SMS, CX AI Agent and Grid & Pixel Email‑SMS‑Popups.
How active are Klaviyo: Email Marketing & SMS reviews?
Klaviyo: Email Marketing & SMS has received 55 reviews in the last 30 days, 251 in the last 90 days. The 30-day pace is slower than the 90-day pace — review volume is decelerating.