Klaviyo: Email Marketing & SMS for Shopify App Store
By Klaviyo
Klaviyo: Email Marketing & SMS is the #1 ranked sms marketing app on Shopify, with a 4.7 average rating from 2,964 reviews, 133 of which arrived in the last 30 days, with a free plan available, as of July 8, 2026.
Klaviyo: Email Marketing & SMS is a Shopify App Store app by Klaviyo, launched September 2012. With a rating of 4.7★ from 2,964 reviews, it currently ranks #1 in the SMS marketing category.
AppRanks data: Klaviyo: Email Marketing & SMS added 440 reviews in the last 90 days (70% of its all-time review count) — an active-velocity signal indicating ongoing user adoption.
AppRanks verdict
Generated from live marketplace data — refreshed daily
Klaviyo: Email Marketing & SMS is a highly rated Shopify app with an established review history. It is listed in the SMS marketing category on Shopify App Store, which AppRanks treats as the canonical taxonomy node for ranking and competitor comparison. 2,964 reviews show steady adoption but the app hasn't crossed the heavy-volume bar yet. Review accumulation at this stage tends to come from segment-specific use cases rather than universal adoption, so fit-to-stack matters more than category-leader brand recognition. The free tier lets you trial the entry feature set without committing a payment method. AppRanks tracks rating, review count, pricing tier, and category position daily — the figures on this page reflect the most recent scrape from the canonical Shopify App Store listing.
Pros
- +High average rating (4.7★) signals consistent merchant satisfaction
- +2,964 reviews provide statistical reliability for the rating average
- +Free tier available — no card required to evaluate
- +Published by Klaviyo — established developer track record
Cons
- −Independent third-party reviews outside the marketplace are limited — most signal comes from in-marketplace reviews
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About Klaviyo: Email Marketing & SMS
How Klaviyo: Email Marketing & SMS works
Go beyond the basics with Klaviyo’s AI-first B2C CRM. Klaviyo syncs Shopify data in milliseconds so every message and insight reflects what’s happening in your store right now. Unify data from 350+ integrations and boost marketing performance with campaigns, smart segmentation, and automated workflows from Klaviyo’s AI Agents.
Over 117k brands use Klaviyo and Shopify to grow faster with personalized emails, SMS, WhatsApp messages, and AI customer service tools that turn browsers into buyers.
Screenshots
Key features
- Unify and activate real-time data from Shopify and 350+ apps across the journey
- Use Composer to read your site and build launch-ready on-brand campaigns
- Create AI-powered segments and flow triggers using historical and real-time data
- Drive conversions with personalized email, SMS, WhatsApp, mobile push & pop-ups
- Turn service moments into shopping moments with Customer Hub and Customer Agent
Standardized capabilities
Normalized capabilities detected for this app, comparable across the marketplace.
- Abandoned Cart RecoveryAutomatically follow up with customers who leave items in their cart.Common
- A/B TestingRun experiments to compare variations and optimize user experience.Common
- AI GenerationGenerate content and responses using advanced AI algorithms.Common
- AnalyticsAccess and analyze data to gain insights into your business performance.Common
- APIs and WebhooksLeverage APIs and webhooks for real-time data synchronization.Common
- Audience SegmentsDefine and manage specific audience segments for targeted outreach.Common
- Automated Email CampaignsSend automated email campaigns to nurture leads and drive conversions.table-stakes
- Back-In-Stock AlertsNotify customers when out-of-stock products are available again.Differentiator
- Birthday Message AutomationSend automated birthday messages to customers on their special day.Differentiator
- Browse Abandonment TrackingTrack users who leave without purchasing and engage them later.Differentiator
- Bulk EditingEdit multiple items at once to save time and streamline workflows.Common
- Bulk MessagingSend messages to multiple recipients at once for efficient communication.table-stakes
- Cart Abandonment EmailsAutomatically send emails to remind customers about their abandoned carts.Differentiator
- Cart RecoveryRecover lost sales by reminding customers of their abandoned carts.Common
- Checkout ProcessStreamline the checkout process to enhance customer experience and reduce cart abandonment.Common
- Checkout EmailsSend emails related to the checkout process to enhance customer experience.Differentiator
- Checkout TrackingMonitor the checkout process to identify drop-off points.Common
- Compliance ManagementManage and ensure adherence to various legal and regulatory standards.Common
- Consent CollectionCollect user consent for data processing and compliance.Differentiator
- Conversion Metrics TrackingTrack and analyze conversion metrics to optimize performance.Differentiator
- Custom CampaignsCreate tailored marketing campaigns to engage your audience effectively.Common
- Customer AccountsAllow customers to create and manage their own accounts.Niche
- Custom FontsUse and manage custom fonts to enhance your design.Common
- Custom Sender IDSet a personalized sender ID for your email communications.Differentiator
- Data Import and ExportEasily import and export data in bulk for efficient management.Common
- Discount CodesCreate and manage discount codes to incentivize purchases.Common
- Percentage and Volume DiscountsApply percentage and volume discounts to incentivize purchases.Common
- Drip CampaignsAutomate a series of emails to nurture leads over time with drip campaigns.Differentiator
- EditorUtilize a powerful editor for modifying and enhancing your content.Common
- Email AutomationAutomate your email marketing campaigns for better engagement and efficiency.table-stakes
- Email Capture FormsGrow your email list by capturing customer emails through forms.Differentiator
- Email Domain ManagementManage and configure your email domains for better deliverability.Differentiator
- Exit-Intent PopupsCapture visitor attention with popups when they intend to leave your site.Common
- Follow-Up EmailsAutomate follow-up emails to engage customers and drive repeat business.Common
- Geolocation ServicesUtilize geolocation to enhance customer experiences and location-based services.Common
- Insights and TipsReceive actionable insights and tips to improve your store's performance.Common
- LocalizationAdapt your content and offerings to different languages and regions.Common
- Meta Ads ManagementManage and optimize your advertising campaigns on Meta platforms.Niche
- Additional FeaturesExplore more features and capabilities available for your store.Niche
- Email NewslettersCreate and send newsletters to keep customers informed and engaged.Common
- Opt-InEnable users to consent to receive communications and marketing materials.Common
- Order Confirmation MessagesSend automated messages confirming customer orders after purchase.Common
- Order TrackingTrack orders efficiently with integrated order tracking features.Common
- Personalized MessagingSend tailored messages and campaigns to engage customers effectively.table-stakes
- Custom Pop-UpsCreate targeted pop-ups for promotions, reviews, and discounts to engage visitors.Common
- Price Drop AlertsNotify users when prices drop on items they are interested in.Differentiator
- Product RecommendationsProvide personalized product recommendations to boost sales.Common
- Product ReviewsEnable customers to leave reviews for products they purchase.Common
- Promotional CampaignsRun various promotional campaigns to boost sales and attract customers.Common
- Push NotificationsDeliver real-time updates and alerts directly to users' devices.Common
- Real-Time AnalyticsAnalyze data as it happens for immediate insights.Common
- ReportingGenerate and view reports on various metrics and data.Common
- Review Request AutomationSend and manage requests for feedback and reviews.Differentiator
- Rule-Based TriggersImplement triggers based on defined rules for automated actions.Differentiator
- Scheduled MessagesPlan and send messages at specific times to your audience.table-stakes
- Audience SegmentationDivide your audience into targeted segments for personalized marketing.Common
- SMS Capture ListCollect and manage a list of SMS subscribers for marketing.Common
- SMS Marketing CampaignsCreate and manage targeted SMS marketing campaigns.Differentiator
- Subscription ManagementEasily manage and customize customer subscriptions.Common
- Tagging SystemImplement a tagging system to enhance organization and searchability.Common
- Customer Targeting FeaturesUtilize targeting options to reach specific customer demographics effectively.Common
- Template ManagementCreate and manage templates for consistent branding and messaging.table-stakes
- Order Tracking FeaturesProvide customers with tracking information for their orders.Common
- Two-Way MessagingEnable interactive communication with customers through messaging.Common
- Unlimited FormsCreate and manage an unlimited number of forms for data collection.Common
- Upsell and Cross-Sell EmailsSend targeted emails to encourage customers to purchase additional products.Common
- Welcome EmailsSend personalized welcome emails to new customers after sign-up.Common
- Welcome MessagesSend personalized welcome messages to new customers to enhance engagement.Common
- Win-Back CampaignsRe-engage lapsed customers with targeted win-back campaigns.Differentiator
- Win-Back EmailsSend targeted emails to re-engage customers who haven't purchased recently.Common
- Automated Workflow ManagementCreate and manage automated workflows to streamline processes.Common
- Email Marketing AutomationAutomate your email marketing campaigns to reach customers effectively.Common
- WhatsApp MessagingEngage customers through direct WhatsApp messaging for support and updates.
Pricing plans
Free
|
SMS15/month
|
Most popular 20/month
|
Ratings and reviews
- 5566 (19%)
- 413 (0%)
- 31 (0%)
- 26 (0%)
- 143 (1%)
Category rankings
As of Jul 8, 2026- SMS marketing#1of 168Top 1%
- Email marketing#2of 331Top 1%
- Marketing#14of 28Top 50%
- Marketing and conversion#17of 34Top 50%
See 90-day rank history for each category
Track daily rank changes, category shifts, and position volatility.
Featured placements
Klaviyo: Email Marketing & SMS has been featured in the following sections on Shopify App Store in the last 30 days:
- categoryEmail marketing
- categorySMS marketing
- categoryRecommended marketing apps
- homePopular with merchants across Shopify
Keyword rankings
Klaviyo: Email Marketing & SMS ranks for 55 keywords across Shopify App Store. Here are the top 3:
- Rank #1
- Rank #1
- Rank #1
Competitors & alternatives
Klaviyo: Email Marketing & SMS competes with these apps in the same space:
Frequently asked questions
What is Klaviyo: Email Marketing & SMS?
Klaviyo: Email Marketing & SMS is an app for Shopify. It currently holds a 4.7-star rating from 2,964 merchant reviews, and it has been listed on the marketplace since 2012. It is listed under the SMS marketing category on AppRanks, where you can see its current category position, review-velocity trend, and how it compares against the top alternatives in the same space. Developed by Klaviyo.
Is Klaviyo: Email Marketing & SMS free?
Klaviyo: Email Marketing & SMS offers a free plan that merchants can install on Shopify without entering payment details. Paid tiers SMS, Email unlock additional features for teams that outgrow the free plan. Pricing details on this page are mirrored from the live Shopify listing and refresh on each scrape cycle.
How does Klaviyo: Email Marketing & SMS compare to alternatives?
Klaviyo: Email Marketing & SMS currently ranks #1 of 168 apps in the SMS marketing category on Shopify. The closest tracked alternatives are Brevo PushOwl: Email,Push,SMS, Mailchimp Email SMS Marketing, and ONE: AI, Pop Up, SMS Marketing — each shares categories, pricing patterns, or feature signals with Klaviyo: Email Marketing & SMS. AppRanks publishes daily side-by-side comparisons (rating, review velocity, ranking deltas, pricing) so merchants can pick the option that fits their store size, integrations, and budget tier.
Who uses Klaviyo: Email Marketing & SMS?
Klaviyo: Email Marketing & SMS is actively installed across Shopify stores tracked by AppRanks. Its review base of 2,964 signals a mature user community spanning small, mid-market, and enterprise merchants. It is part of the SMS marketing category on Shopify.
Where does Klaviyo: Email Marketing & SMS rank on Shopify?
Klaviyo: Email Marketing & SMS currently sits at position #1 in the SMS marketing category on Shopify. That places it in the top 1% of 168 apps tracked in the same category. Category positions are read from the live marketplace ranking and refresh on each scrape, so the number you see here reflects the most recent crawl rather than a long-running average.
What does Klaviyo: Email Marketing & SMS integrate with?
Klaviyo: Email Marketing & SMS lists 9 integrations on its Shopify marketplace page. The most prominent are Checkout, Customer accounts, Shopify Flow, Aftership, Gorgias, Meta Advertising, plus 3 additional integrations listed on the marketplace page. Integration data is mirrored from the live Shopify listing on each refresh, so the set above tracks whatever the developer has currently published — it does not reflect deeper compatibility AppRanks has not been able to verify from public data.
How active are Klaviyo: Email Marketing & SMS reviews?
Klaviyo: Email Marketing & SMS has received 133 reviews in the last 30 days, 440 in the last 90 days. The 30-day pace is slower than the 90-day pace — review volume is decelerating. Review velocity is one of the faster-moving signals on a marketplace listing — sustained pace correlates with active install growth and ongoing developer engagement, while a sharp drop is often the earliest visible signal of a stalled listing.
What languages does Klaviyo: Email Marketing & SMS support?
Klaviyo: Email Marketing & SMS declares support for 10 languages on its Shopify marketplace listing: English, French, Spanish, German, Portuguese (Brazil), Korean, with 4 additional locales documented on the marketplace listing. Language coverage is the locale set the developer has explicitly translated the app interface into — a broader set typically maps to a developer with international merchant traction.