Mailchimp Email SMS Marketing for Shopify App Store
Mailchimp Email SMS Marketing is the #5 ranked sms marketing app on Shopify, with a 4.8 average rating from 1,315 reviews, with a free plan available, as of July 8, 2026.
Mailchimp Email SMS Marketing is a Shopify App Store app by Intuit Mailchimp, launched November 2018. With a rating of 4.8★ from 1,315 reviews, it currently ranks #5 in the SMS marketing category.
AppRanks data: Mailchimp Email SMS Marketing ranks #5 in SMS marketing on Shopify App Store, placing it in the top 3% of that category.
AppRanks verdict
Generated from live marketplace data — refreshed daily
Mailchimp Email SMS Marketing is a category-leading Shopify app with an established review history. It is listed in the SMS marketing category on Shopify App Store, which AppRanks treats as the canonical taxonomy node for ranking and competitor comparison. 1,315 reviews show steady adoption but the app hasn't crossed the heavy-volume bar yet. Review accumulation at this stage tends to come from segment-specific use cases rather than universal adoption, so fit-to-stack matters more than category-leader brand recognition. The free tier lets you trial the entry feature set without committing a payment method. AppRanks tracks rating, review count, pricing tier, and category position daily — the figures on this page reflect the most recent scrape from the canonical Shopify App Store listing.
Pros
- +High average rating (4.8★) signals consistent merchant satisfaction
- +1,315 reviews provide statistical reliability for the rating average
- +Free tier available — no card required to evaluate
- +Published by Intuit Mailchimp — established developer track record
Cons
- −Independent third-party reviews outside the marketplace are limited — most signal comes from in-marketplace reviews
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About Mailchimp Email SMS Marketing
How Mailchimp Email SMS Marketing works
Boost your store's performance with Intuit Mailchimp's AI-powered marketing automation platform for B2C and B2B merchants. Automatically trigger welcome emails and win back shoppers with abandoned cart reminders, back-in-stock alerts, and email retargeting with product recommendations. Convert customers with unique discount codes across email campaigns, SMS notifications, and pop-up forms. Connect Shopify data into personalized segments in one platform trusted by millions of ecommerce brands.
Screenshots
Key features
- Automate welcome, abandoned cart, and back-in-stock emails to boost conversions
- Sync your Shopify store’s segments to personalize email and SMS campaigns
- Drive sales with automated single-use codes, SMS discounts, and pop-up forms
- Turn Shopify customer events into personalized segments for smarter targeting
- Track attributed revenue in Shopify to measure campaign performance and ROI
Standardized capabilities
Normalized capabilities detected for this app, comparable across the marketplace.
- Abandoned Cart RecoveryAutomatically follow up with customers who leave items in their cart.Common
- A/B TestingRun experiments to compare variations and optimize user experience.Common
- Advanced SegmentationUtilize advanced techniques for precise audience segmentation.Niche
- AI GenerationGenerate content and responses using advanced AI algorithms.Common
- AnalyticsAccess and analyze data to gain insights into your business performance.Common
- APIs and WebhooksLeverage APIs and webhooks for real-time data synchronization.Common
- Audience SegmentsDefine and manage specific audience segments for targeted outreach.Common
- Automated Email CampaignsSend automated email campaigns to nurture leads and drive conversions.table-stakes
- Back-In-Stock AlertsNotify customers when out-of-stock products are available again.Differentiator
- Birthday Message AutomationSend automated birthday messages to customers on their special day.Differentiator
- Browse Abandonment TrackingTrack users who leave without purchasing and engage them later.Differentiator
- Bulk EditingEdit multiple items at once to save time and streamline workflows.Common
- Bulk MessagingSend messages to multiple recipients at once for efficient communication.table-stakes
- Cart Abandonment EmailsAutomatically send emails to remind customers about their abandoned carts.Differentiator
- Cart RecoveryRecover lost sales by reminding customers of their abandoned carts.Common
- Checkout ProcessStreamline the checkout process to enhance customer experience and reduce cart abandonment.Common
- Checkout EmailsSend emails related to the checkout process to enhance customer experience.Differentiator
- Checkout TrackingMonitor the checkout process to identify drop-off points.Common
- Compliance ManagementManage and ensure adherence to various legal and regulatory standards.Common
- Consent CollectionCollect user consent for data processing and compliance.Differentiator
- Conversion Metrics TrackingTrack and analyze conversion metrics to optimize performance.Differentiator
- Custom CampaignsCreate tailored marketing campaigns to engage your audience effectively.Common
- Custom FontsUse and manage custom fonts to enhance your design.Common
- Custom Sender IDSet a personalized sender ID for your email communications.Differentiator
- Data Import and ExportEasily import and export data in bulk for efficient management.Common
- Discount CodesCreate and manage discount codes to incentivize purchases.Common
- Percentage and Volume DiscountsApply percentage and volume discounts to incentivize purchases.Common
- Drip CampaignsAutomate a series of emails to nurture leads over time with drip campaigns.Differentiator
- EditorUtilize a powerful editor for modifying and enhancing your content.Common
- Email CommunicationUtilize email as a primary channel for customer communication.Niche
- Email AutomationAutomate your email marketing campaigns for better engagement and efficiency.table-stakes
- Email Capture FormsGrow your email list by capturing customer emails through forms.Differentiator
- Email Domain ManagementManage and configure your email domains for better deliverability.Differentiator
- Custom Email TemplatesCreate and customize email templates for various communications.Niche
- Everything in Free PlusAccess everything in Free, plus additional features.Niche
- Follow-Up EmailsAutomate follow-up emails to engage customers and drive repeat business.Common
- Geolocation ServicesUtilize geolocation to enhance customer experiences and location-based services.Common
- Insights and TipsReceive actionable insights and tips to improve your store's performance.Common
- Custom Landing PagesCreate tailored landing pages to enhance user experience and drive conversions.Common
- LocalizationAdapt your content and offerings to different languages and regions.Common
- Email NewslettersCreate and send newsletters to keep customers informed and engaged.Common
- Opt-InEnable users to consent to receive communications and marketing materials.Common
- Order Confirmation MessagesSend automated messages confirming customer orders after purchase.Common
- Order TrackingTrack orders efficiently with integrated order tracking features.Common
- Payment RemindersSend reminders to customers for upcoming payments or invoices.Differentiator
- Personalized MessagingSend tailored messages and campaigns to engage customers effectively.table-stakes
- Custom Pop-UpsCreate targeted pop-ups for promotions, reviews, and discounts to engage visitors.Common
- Price Drop AlertsNotify users when prices drop on items they are interested in.Differentiator
- Product RecommendationsProvide personalized product recommendations to boost sales.Common
- Promotional CampaignsRun various promotional campaigns to boost sales and attract customers.Common
- Real-Time AnalyticsAnalyze data as it happens for immediate insights.Common
- ReportingGenerate and view reports on various metrics and data.Common
- Review Request AutomationSend and manage requests for feedback and reviews.Differentiator
- Rule-Based TriggersImplement triggers based on defined rules for automated actions.Differentiator
- Scheduled MessagesPlan and send messages at specific times to your audience.table-stakes
- Audience SegmentationDivide your audience into targeted segments for personalized marketing.Common
- Smile.io IntegrationIntegrate Smile.io for enhanced loyalty and rewards management.Niche
- SMS Capture ListCollect and manage a list of SMS subscribers for marketing.Common
- SMS Marketing CampaignsCreate and manage targeted SMS marketing campaigns.Differentiator
- Social Media ManagementManage and schedule posts across various social media platforms.Common
- Subscription RenewalsAutomate the renewal process for customer subscriptions.Common
- Survey CollectionCollect valuable insights through customizable surveys and feedback forms.Common
- Tagging SystemImplement a tagging system to enhance organization and searchability.Common
- Customer Targeting FeaturesUtilize targeting options to reach specific customer demographics effectively.Common
- Technical SupportGet help with technical issues via phone or other support channels.
- Template ManagementCreate and manage templates for consistent branding and messaging.table-stakes
- Order Tracking FeaturesProvide customers with tracking information for their orders.Common
- Translation ServicesTranslate your store content into different languages.Common
- Two-Way MessagingEnable interactive communication with customers through messaging.Common
- Unlimited FormsCreate and manage an unlimited number of forms for data collection.Common
- Upsell and Cross-Sell EmailsSend targeted emails to encourage customers to purchase additional products.Common
- 2048 Variants LimitSupport up to 2048 variants for a single product to accommodate complex inventories.
- Welcome EmailsSend personalized welcome emails to new customers after sign-up.Common
- Welcome MessagesSend personalized welcome messages to new customers to enhance engagement.Common
- Win-Back CampaignsRe-engage lapsed customers with targeted win-back campaigns.Differentiator
- Win-Back EmailsSend targeted emails to re-engage customers who haven't purchased recently.Common
- Data UnificationConsolidate data from multiple sources into a single view for analysis.
- Email Marketing AutomationAutomate your email marketing campaigns to reach customers effectively.Common
Pricing plans
Free
|
Essentials13/month
|
Most popular Standard20/month
|
Premium350/month
|
Category rankings
As of Jul 8, 2026- SMS marketing#5of 168Top 3%
- Email marketing#13of 331Top 4%
- Marketing#16of 28Top 58%
- Marketing and conversion#19of 34Top 56%
See 90-day rank history for each category
Track daily rank changes, category shifts, and position volatility.
Featured placements
Mailchimp Email SMS Marketing has been featured in the following sections on Shopify App Store in the last 30 days:
- categoryRecommended marketing apps
- categorySMS marketing
Keyword rankings
Mailchimp Email SMS Marketing ranks for 35 keywords across Shopify App Store. Here are the top 3:
- Rank #5
- Rank #5
- Rank #6
Competitors & alternatives
Mailchimp Email SMS Marketing competes with these apps in the same space:
Frequently asked questions
What is Mailchimp Email SMS Marketing?
Mailchimp Email SMS Marketing is an app for Shopify. It currently holds a 4.8-star rating from 1,315 merchant reviews, and it has been listed on the marketplace since 2018. It is listed under the SMS marketing category on AppRanks, where you can see its current category position, review-velocity trend, and how it compares against the top alternatives in the same space. Developed by Intuit Mailchimp.
Is Mailchimp Email SMS Marketing free?
Mailchimp Email SMS Marketing offers a free plan that merchants can install on Shopify without entering payment details. Paid tiers Essentials, Standard, Premium unlock additional features for teams that outgrow the free plan. Pricing details on this page are mirrored from the live Shopify listing and refresh on each scrape cycle.
How does Mailchimp Email SMS Marketing compare to alternatives?
Mailchimp Email SMS Marketing currently ranks #5 of 168 apps in the SMS marketing category on Shopify. The closest tracked alternatives are Brevo PushOwl: Email,Push,SMS, Yotpo: Email Marketing & SMS, and ONE: AI, Pop Up, SMS Marketing — each shares categories, pricing patterns, or feature signals with Mailchimp Email SMS Marketing. AppRanks publishes daily side-by-side comparisons (rating, review velocity, ranking deltas, pricing) so merchants can pick the option that fits their store size, integrations, and budget tier.
Who uses Mailchimp Email SMS Marketing?
Mailchimp Email SMS Marketing is actively installed across Shopify stores tracked by AppRanks. Its review base of 1,315 signals a mature user community spanning small, mid-market, and enterprise merchants. It is part of the SMS marketing category on Shopify.
Where does Mailchimp Email SMS Marketing rank on Shopify?
Mailchimp Email SMS Marketing currently sits at position #5 in the SMS marketing category on Shopify. That places it in the top 3% of 168 apps tracked in the same category. Category positions are read from the live marketplace ranking and refresh on each scrape, so the number you see here reflects the most recent crawl rather than a long-running average.
What does Mailchimp Email SMS Marketing integrate with?
Mailchimp Email SMS Marketing lists 8 integrations on its Shopify marketplace page. The most prominent are Checkout, Shopify Flow, Shopify Admin, 2048 Variants, judge.me, QuickBooks Online, plus 2 additional integrations listed on the marketplace page. Integration data is mirrored from the live Shopify listing on each refresh, so the set above tracks whatever the developer has currently published — it does not reflect deeper compatibility AppRanks has not been able to verify from public data.
What languages does Mailchimp Email SMS Marketing support?
Mailchimp Email SMS Marketing declares support for 5 languages on its Shopify marketplace listing: English, Spanish, French, German, Portuguese (Brazil). Language coverage is the locale set the developer has explicitly translated the app interface into — a broader set typically maps to a developer with international merchant traction.