Omnisend Email Marketing & SMS for Shopify App Store
By Omnisend
Omnisend Email Marketing & SMS is the #1 ranked notification app on Shopify, with a 4.7 average rating from 2,971 reviews, with a free plan available, as of July 8, 2026.
Omnisend Email Marketing & SMS is a Shopify App Store app by Omnisend, launched March 2014. With a rating of 4.7★ from 2,971 reviews, it currently ranks #1 in the Notification category.
AppRanks data: Omnisend Email Marketing & SMS ranks #1 in Notification on Shopify App Store, placing it in the top 4% of that category.
AppRanks verdict
Generated from live marketplace data — refreshed daily
Omnisend Email Marketing & SMS is a highly rated Shopify app with an established review history. It is listed in the Notification category on Shopify App Store, which AppRanks treats as the canonical taxonomy node for ranking and competitor comparison. 2,971 reviews show steady adoption but the app hasn't crossed the heavy-volume bar yet. Review accumulation at this stage tends to come from segment-specific use cases rather than universal adoption, so fit-to-stack matters more than category-leader brand recognition. The free tier lets you trial the entry feature set without committing a payment method. AppRanks tracks rating, review count, pricing tier, and category position daily — the figures on this page reflect the most recent scrape from the canonical Shopify App Store listing.
Pros
- +High average rating (4.7★) signals consistent merchant satisfaction
- +2,971 reviews provide statistical reliability for the rating average
- +Free tier available — no card required to evaluate
- +Published by Omnisend — established developer track record
Cons
- −Single-language listing (English) — international merchants may need translation tooling
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About Omnisend Email Marketing & SMS
How Omnisend Email Marketing & SMS works
Sell more with email marketing, SMS, newsletters, and web push in one app — turn visitors into customers and repeat buyers. Connect ChatGPT or Claude to Omnisend via MCP: create campaigns and build segments without leaving the chat. Omnisend's AI marketing writes on-brand copy and powers product recommendations. Grow your email list with popups and signup forms, then let marketing automation run abandoned cart and welcome automation. Plus 24/7 email & live chat support and 200+ integrations.
Screenshots
Key features
- Create & send email marketing, newsletters & SMS from ready-made templates
- Grow your email list with exit-intent popups, spin-to-win, & more signup forms
- Recover sales with welcome, abandoned cart & post-purchase automation workflows
- Personalize emails with AI product recommendations, subject lines & content
- Ask ChatGPT or Claude to build campaigns & automations in Omnisend via MCP
Standardized capabilities
Normalized capabilities detected for this app, comparable across the marketplace.
- Abandoned Cart RecoveryAutomatically follow up with customers who leave items in their cart.Common
- A/B TestingRun experiments to compare variations and optimize user experience.Common
- AI GenerationGenerate content and responses using advanced AI algorithms.Common
- AnalyticsAccess and analyze data to gain insights into your business performance.Common
- APIs and WebhooksLeverage APIs and webhooks for real-time data synchronization.Common
- Automated Email CampaignsSend automated email campaigns to nurture leads and drive conversions.table-stakes
- Back-In-Stock AlertsNotify customers when out-of-stock products are available again.Differentiator
- Browse Abandonment TrackingTrack users who leave without purchasing and engage them later.Differentiator
- Cart Abandonment EmailsAutomatically send emails to remind customers about their abandoned carts.Differentiator
- Checkout ProcessStreamline the checkout process to enhance customer experience and reduce cart abandonment.Common
- Checkout EmailsSend emails related to the checkout process to enhance customer experience.Differentiator
- Consent CollectionCollect user consent for data processing and compliance.Differentiator
- Countdown TimerCreate countdown timers to build anticipation for events or promotions.Niche
- Custom CampaignsCreate tailored marketing campaigns to engage your audience effectively.Common
- Custom FontsUse and manage custom fonts to enhance your design.Common
- Data Import and ExportEasily import and export data in bulk for efficient management.Common
- Percentage and Volume DiscountsApply percentage and volume discounts to incentivize purchases.Common
- Drip CampaignsAutomate a series of emails to nurture leads over time with drip campaigns.Differentiator
- EditorUtilize a powerful editor for modifying and enhancing your content.Common
- Email AutomationAutomate your email marketing campaigns for better engagement and efficiency.table-stakes
- Email Capture FormsGrow your email list by capturing customer emails through forms.Differentiator
- Email Domain ManagementManage and configure your email domains for better deliverability.Differentiator
- Email Sending LimitManage your email sending capacity with a limit of 500 emails per month.
- Exit-Intent PopupsCapture visitor attention with popups when they intend to leave your site.Common
- Geolocation ServicesUtilize geolocation to enhance customer experiences and location-based services.Common
- Insights and TipsReceive actionable insights and tips to improve your store's performance.Common
- Custom Landing PagesCreate tailored landing pages to enhance user experience and drive conversions.Common
- LocalizationAdapt your content and offerings to different languages and regions.Common
- Email NewslettersCreate and send newsletters to keep customers informed and engaged.Common
- Custom Pop-UpsCreate targeted pop-ups for promotions, reviews, and discounts to engage visitors.Common
- Price Drop AlertsNotify users when prices drop on items they are interested in.Differentiator
- Product RecommendationsProvide personalized product recommendations to boost sales.Common
- Product ReviewsEnable customers to leave reviews for products they purchase.Common
- Promotional CampaignsRun various promotional campaigns to boost sales and attract customers.Common
- Push NotificationsDeliver real-time updates and alerts directly to users' devices.Common
- ReportingGenerate and view reports on various metrics and data.Common
- Rule-Based TriggersImplement triggers based on defined rules for automated actions.Differentiator
- Audience SegmentationDivide your audience into targeted segments for personalized marketing.Common
- SMS Capture ListCollect and manage a list of SMS subscribers for marketing.Common
- SMS Marketing CampaignsCreate and manage targeted SMS marketing campaigns.Differentiator
- Spin the Wheel PromotionsEngage customers with interactive spin-the-wheel discount offers.
- Subscription ManagementEasily manage and customize customer subscriptions.Common
- Tagging SystemImplement a tagging system to enhance organization and searchability.Common
- Customer Targeting FeaturesUtilize targeting options to reach specific customer demographics effectively.Common
- Template ManagementCreate and manage templates for consistent branding and messaging.table-stakes
- Order Tracking FeaturesProvide customers with tracking information for their orders.Common
- Translation ServicesTranslate your store content into different languages.Common
- 24/7 Chat SupportGet instant help through live chat available 24/7 for customer inquiries.
- 24/7 Customer SupportAccess customer support anytime with 24/7 availability for assistance.Niche
- Unlimited Email SendingSend an unlimited number of emails to your contacts.
- Unlimited FormsCreate and manage an unlimited number of forms for data collection.Common
- Upsell and Cross-Sell EmailsSend targeted emails to encourage customers to purchase additional products.Common
- Welcome EmailsSend personalized welcome emails to new customers after sign-up.Common
- Win-Back EmailsSend targeted emails to re-engage customers who haven't purchased recently.Common
- Campaign CreationEasily create and launch marketing campaigns to reach your audience.
- Email Marketing AutomationAutomate your email marketing campaigns to reach customers effectively.Common
- Instant SuggestionsProvide users with real-time suggestions based on their input.Niche
- Marketing AutomationAutomate marketing tasks to streamline campaigns and improve efficiency.Common
Pricing plans
FREE
|
STANDARD16/month
|
Most popular PRO59/month
|
Category rankings
As of Jul 8, 2026- Notification#1of 26Top 4%
- Email marketing#5of 331Top 2%
- Marketing#6of 28Top 22%
- Pop-up#7of 343Top 3%
- Marketing and conversion#21of 34Top 62%
See 90-day rank history for each category
Track daily rank changes, category shifts, and position volatility.
Featured placements
Omnisend Email Marketing & SMS has been featured in the following sections on Shopify App Store in the last 30 days:
- categoryRecommended marketing apps
- categoryEmail marketing
Keyword rankings
Omnisend Email Marketing & SMS ranks for 42 keywords across Shopify App Store. Here are the top 3:
- Rank #1
- Rank #2
- Rank #2
Competitors & alternatives
Omnisend Email Marketing & SMS competes with these apps in the same space:
Frequently asked questions
What is Omnisend Email Marketing & SMS?
Omnisend Email Marketing & SMS is an app for Shopify. It currently holds a 4.7-star rating from 2,971 merchant reviews, and it has been listed on the marketplace since 2014. It is listed under the Notification category on AppRanks, where you can see its current category position, review-velocity trend, and how it compares against the top alternatives in the same space. Developed by Omnisend.
Is Omnisend Email Marketing & SMS free?
Omnisend Email Marketing & SMS offers a free plan that merchants can install on Shopify without entering payment details. Paid tiers STANDARD, PRO unlock additional features for teams that outgrow the free plan. Pricing details on this page are mirrored from the live Shopify listing and refresh on each scrape cycle.
How does Omnisend Email Marketing & SMS compare to alternatives?
Omnisend Email Marketing & SMS currently ranks #1 of 26 apps in the Notification category on Shopify. The closest tracked alternatives are Mailchimp Email SMS Marketing, Brevo PushOwl: Email,Push,SMS, and Klaviyo: Email Marketing & SMS — each shares categories, pricing patterns, or feature signals with Omnisend Email Marketing & SMS. AppRanks publishes daily side-by-side comparisons (rating, review velocity, ranking deltas, pricing) so merchants can pick the option that fits their store size, integrations, and budget tier.
Who uses Omnisend Email Marketing & SMS?
Omnisend Email Marketing & SMS is actively installed across Shopify stores tracked by AppRanks. Its review base of 2,971 signals a mature user community spanning small, mid-market, and enterprise merchants. It is part of the Notification category on Shopify.
Where does Omnisend Email Marketing & SMS rank on Shopify?
Omnisend Email Marketing & SMS currently sits at position #1 in the Notification category on Shopify. That places it in the top 4% of 26 apps tracked in the same category. Category positions are read from the live marketplace ranking and refresh on each scrape, so the number you see here reflects the most recent crawl rather than a long-running average.
What does Omnisend Email Marketing & SMS integrate with?
Omnisend Email Marketing & SMS lists 8 integrations on its Shopify marketplace page. The most prominent are Checkout, Shopify Flow, Aftership, Gorgias, Justuno, Loox, plus 2 additional integrations listed on the marketplace page. Integration data is mirrored from the live Shopify listing on each refresh, so the set above tracks whatever the developer has currently published — it does not reflect deeper compatibility AppRanks has not been able to verify from public data.