Shopify Messaging for Shopify

4.8(4,635 reviews)Free to installLaunched Apr 2020

Category rank: #7 in SMS marketing
Listing audit: 88/100

Shopify Messaging is a Shopify App Store app by Shopify, launched April 2020. With a rating of 4.8★ from 4,635 reviews, it currently ranks #7 in the SMS marketing category.

Shopify Messaging is the #7 ranked SMS marketing app on Shopify, with a 4.8 average rating from 4,635 reviews, free to install, with charges billed separately, as of Oct 11, 2026.

AppRanks verdict

Generated from marketplace data as of Oct 11, 2026

Shopify Messaging ranks #7 of 188 in SMS marketing on Shopify. It holds a 4.8★ average from 4,635 reviews on Shopify. It is free to install, with charges billed separately — check the plans below.

Pros

+4.8★ average across 4,635 reviews
+Listed on Shopify since 2020

Cons

−Install counts are not published by Shopify, so adoption depth can only be read from reviews

About Shopify Messaging

Reach more customers and drive sales through email, SMS, and WhatsApp marketing channels.

How Shopify Messaging works

Create customized email, SMS, and WhatsApp campaigns all in one place. Use Sidekick to personalize emails to match your brand, or choose from ready-made email, SMS, and WhatsApp templates. Track performance to see which channels customers prefer, and segment your list to reach just the right audiences. Create, send, and track all within Shopify, with flexible pricing that scales with your business needs.

Screenshots

Shopify Messaging primary marketing image — SMS marketing app on the Shopify App Store

Shopify Messaging dashboard view — SMS marketing app on the Shopify App Store

Shopify Messaging feature detail — SMS marketing app on the Shopify App Store

Shopify Messaging settings interface — SMS marketing app on the Shopify App Store

Shopify Messaging integration setup — SMS marketing app on the Shopify App Store

1 / 6

Shopify Messaging mobile preview — SMS marketing app on the Shopify App Store

Key features

Send emails, SMS, and WhatsApp campaigns to customers directly from Shopify.
Use templates for timely updates, exclusive offers, product tips, and more.
Create branded emails faster by describing changes for Sidekick to make.
Automate your email and SMS marketing to reach customers at the right time.
Track results like click-through rates, conversion rates, and more.

Standardized capabilities

Normalized capabilities detected for this app, comparable across the marketplace.

differentiator: — rare and linked to better ratings
common: — widely but not universally offered
table-stakes: — what nearly every competitor ships

Abandoned Cart RecoveryAutomatically follow up with customers who leave items in their cart.differentiator
AI GenerationGenerate content and responses using advanced AI algorithms.common
AI AnalyticsUtilize AI-driven analytics tools for actionable insights and reporting.common
Automated Email CampaignsSend automated email campaigns to nurture leads and drive conversions.common
Browse Abandonment TrackingTrack users who leave without purchasing and engage them later.common
Cart Abandonment EmailsAutomatically send emails to remind customers about their abandoned carts.common
Checkout EmailsSend emails related to the checkout process to enhance customer experience.common
Compliance ManagementManage and ensure adherence to various legal and regulatory standards.differentiator

Show all 35 capabilities

Conversion Metrics TrackingTrack and analyze conversion metrics to optimize performance.differentiator
Custom CampaignsCreate tailored marketing campaigns to engage your audience effectively.common
Data Import and ExportEasily import and export data in bulk for efficient management.common
Percentage and Volume DiscountsApply percentage and volume discounts to incentivize purchases.common
Drip CampaignsAutomate a series of emails to nurture leads over time with drip campaigns.differentiator
EditorUtilize a powerful editor for modifying and enhancing your content.common

Pricing plans

Pricing plans for Shopify Messaging
Free

Ratings and reviews

4.8

4,635 reviews on Shopify

Reviews for this app aren't archived by AppRanks yet — read them on Shopify.

Category rankings

A category rank is the app's position in Shopify's own category listing. Rows marked “landing shelf” are positions on a parent category’s landing page, which shows only a selection of apps. Keyword ranks (search-result positions) are a separate measure.

SMS marketing
#7of 188Top 4%
Marketinglanding shelf
#8of 28 on the shelf
Email marketing
#14of 342Top 5%
Marketing and conversionlanding shelf
#20of 34 on the shelf

See 90-day rank history for each category

Track daily rank changes, category shifts, and position volatility.

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Featured placements

Shopify Messaging has been featured in the following sections on Shopify App Store in the last 30 days:

Home pagePopular with merchants across ShopifyLast seen Oct 14, 2026
Category pageRecommended marketing appsLast seen Sep 28, 2026
Category pageSMS marketingLast seen Sep 28, 2026

Keyword rankings

Shopify Messaging ranks for 29 keywords across Shopify App Store. Here are the top 3:

+26 more keywords — Sign up to unlock the full listSign up free

Competitors & alternatives

Shopify Messaging competes with these apps in the same space:

Mailchimp Email SMS Marketing

4.8(1,517)

Free plan available

Compare

Klaviyo: Email Marketing & SMS

4.7(3,373)

Free to install

Compare

Privy ‑ Email, SMS & Pop Ups

4.5(4,209)

From $24/month

Compare

+3 more competitors — Sign up to unlock the full listSign up free

Looking to switch from Shopify Messaging?

See Shopify Messaging's alternatives ranked by audit score, rating, and review velocity.

See alternatives

Where Shopify Messaging stands in the SMS marketing category

Shopify Messaging ranks #7 of 188 apps in the SMS marketing category, placing it in the top 4% of the listing. It competes with Mailchimp Email SMS Marketing, Klaviyo: Email Marketing & SMS, and Privy ‑ Email, SMS & Pop Ups in the same niche.

Languages & integrations

Languages supported

EnglishChinese (Simplified)FrenchDutchGermanItalianJapanesePortuguese (Brazil)SpanishChinese (Traditional)CzechDanishFinnishKoreanNorwegianPolishPortuguese (Portugal)SwedishThaiTurkishVietnamese

Integrates with

Shopify FlowShopify AdminShopify Forms

Support

Get help with Shopify Messaging:

Email:support@shopify.com

How does this listing score?

Get a free audit with 30+ checks on listing quality.

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Frequently asked questions

What is Shopify Messaging?

Shopify Messaging is a Shopify app by Shopify, listed in SMS marketing. It holds a 4.8-star average from 4,635 reviews on Shopify. It has been listed since 2020.

Is Shopify Messaging free?

Shopify Messaging is free to install on Shopify; charges are billed separately. Listed plans: Free.

Where does Shopify Messaging rank on Shopify?

Shopify Messaging ranks #7 of 188 apps in SMS marketing on Shopify. Close alternatives tracked by AppRanks include Mailchimp Email SMS Marketing, Klaviyo: Email Marketing & SMS and Privy ‑ Email, SMS & Pop Ups.

Explore more on AppRanks

Email AutomationAutomate your email marketing campaigns for better engagement and efficiency.

common

Email Domain ManagementManage and configure your email domains for better deliverability.common

Follow-Up EmailsAutomate follow-up emails to engage customers and drive repeat business.differentiator

Insights and TipsReceive actionable insights and tips to improve your store's performance.common

Email NewslettersCreate and send newsletters to keep customers informed and engaged.common

Promotional CampaignsRun various promotional campaigns to boost sales and attract customers.common

Real-Time AnalyticsAnalyze data as it happens for immediate insights.differentiator

ReportingGenerate and view reports on various metrics and data.common

Rule-Based TriggersImplement triggers based on defined rules for automated actions.common

Scheduled MessagesPlan and send messages at specific times to your audience.common

Audience SegmentationDivide your audience into targeted segments for personalized marketing.table-stakes

SMS Marketing CampaignsCreate and manage targeted SMS marketing campaigns.differentiator

Tagging SystemImplement a tagging system to enhance organization and searchability.common

Customer Targeting FeaturesUtilize targeting options to reach specific customer demographics effectively.common

Template ManagementCreate and manage templates for consistent branding and messaging.common

Order Tracking FeaturesProvide customers with tracking information for their orders.common

Upsell and Cross-Sell EmailsSend targeted emails to encourage customers to purchase additional products.differentiator

Welcome EmailsSend personalized welcome emails to new customers after sign-up.differentiator

Win-Back EmailsSend targeted emails to re-engage customers who haven't purchased recently.differentiator

Audience SegmentsDefine and manage specific audience segments for targeted outreach.differentiator

Performance TrackingMonitor and analyze key performance metrics in real-time.common