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Mailchimp vs Shopify Messaging
Side-by-side comparison
Shopify Messaging
Reach more customers and drive sales through email, SMS, and WhatsApp marketing channels.
shopifyFree to install
At a glance
| Metric | Mailchimp Email SMS Marketing | Shopify Messaging |
|---|---|---|
| Rating | 4.8 ★ | 4.8 ★ |
| Total reviews | 1.5k | ★ 4.8k |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free to install |
| Pricing tiers | ★ 4 tiers | 1 tier |
| Listed features | 5 | 5 |
| Featured placements | 3 | ★ 4 |
| Languages | 5 supported | 21 supported |
| Listed since | Nov 2018 | Apr 2020 |
AppRanks verdict
Generated from live data on this pageThe call
Mailchimp Email SMS Marketing and Shopify Messaging each lead on different measured dimensions — pick by the one that matters most to you.
Where Mailchimp Email SMS Marketing leads
- Ranks higher in SMS marketing: #4 vs #6 of 197.
- Lists A/B testing, APIs and webhooks and Back-in-stock emails (+34 more) in its marketplace category features; Shopify Messaging doesn't.
Where Shopify Messaging leads
- More published reviews: 4,771 vs 1,549.
- Available in more languages: 21 vs 5.
How this is generated
Built only from the Shopify App Store listing data shown on this page. AppRanks does not accept payment to influence comparisons. Read the methodology
Read each app's audit: Mailchimp Email SMS Marketing audit • Shopify Messaging audit
1. Listing metadata
Field-level data| Field | Mailchimp | Shopify Messaging |
|---|---|---|
| Tagline | ||
| Listing audit | 91/100 listing audit | 87/100 listing audit |
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
2. Pricing & plans
Marketplace-listed plans · paid plans cheapest first, not matched tier-for-tierTier
Mailchimp
Shopify Messaging
Free plan
Free
Free
- Marketing CRM
- Creative Assistant
- Sign Up Forms
- Landing Pages
- Social posting
- Surveys
- Reports
Free to install
Free
Paid plans
Essentials
- Everything in Free, plus
- Email Templates
- Marketing Automation - Up to 4
- 24/7 Email/Chat Support
- SMS is available as an add-on
- Pricing based on number of contacts.
Standard
- Everything in Essentials, plus
- Marketing Automation - Up to 200
- Send Time Optimization
- Behavioral Targeting
- Pricing based on number of contacts.
Premium
- Everything in Standard, plus
- Advanced Segmentation
- Multivariate Testing
- Unlimited Seats & Role-Based Access
- Phone Support
- Unlimited contact
- Pricing based on number of contacts.
No paid plans listed
3. Features
As listed by each developerMailchimp
- Automate welcome, abandoned cart, and back-in-stock emails to boost conversions
- Sync your Shopify store’s segments to personalize email and SMS campaigns
- Drive sales with automated single-use codes, SMS discounts, and pop-up forms
- Turn Shopify customer events into personalized segments for smarter targeting
- Track attributed revenue in Shopify to measure campaign performance and ROI
Shopify Messaging
- Send emails, SMS, and WhatsApp campaigns to customers directly from Shopify.
- Use templates for timely updates, exclusive offers, product tips, and more.
- Create branded emails faster by describing changes for Sidekick to make.
- Automate your email and SMS marketing to reach customers at the right time.
- Track results like click-through rates, conversion rates, and more.
4. Categories & rankings
Shared categories on the same row · in-category position inlineMailchimp
Shopify Messaging
5. Category features
Marketplace-curated features per categoryEmail marketing30 shared · 49 total
Only in Mailchimp
- Back-in-stock emails
- Cross-sell emails
- Forms
- Landing pages
- Pop-ups
- Price drop emails
- Product recommendations
- Social media
- Surveys
- A/B testing
- APIs and webhooks
- Bulk editing
- Consent collection
- Custom fonts
- Email capture list
- Geolocation
- Localization
- SMS capture list
- Translation
Only in Shopify Messaging
None
Listed by both (30)
- Abandoned cart
- Browse abandonment
- Cart emails
- Checkout emails
- Custom campaigns
- Discounts
- Drip campaigns
- Email campaigns
- Follow-up emails
- Newsletters
- Promotions
- SMS campaigns
- Upsell emails
- Welcome emails
- Win-back emails
- AI generation
- Analytics
- Automations
- Custom code
- Editor tool
- Email domains
- Import and export
- Insights and tips
- Reporting
- Segmentation
- Tagging
- Targeting
- Templates
- Tracking
- Triggers and rules
SMS marketing6 shared · 27 total
Only in Mailchimp
- A/B testing
- Bulk messaging
- Custom segments
- Custom sender ID
- Opt-in
- Personalized messages
- ROI tracking
- Translation
- Two-way messaging
- Birthday messages
- Cart recovery
- Discount codes
- Feedback requests
- One-time password (OTP)
- Order confirmations
- Order tracking
- Payment reminders
- Product recommendations
- Subscription renewals
- Welcome messages
- Win-back campaigns
Only in Shopify Messaging
None
Listed by both (6)
- Compliance
- Conversion metrics
- Real-time analytics
- Scheduled messages
- Segmentation
- Templates
6. Search rankings
Top 5 keywords · shared rankings prioritized| Keyword | Mailchimp | Shopify Messaging |
|---|---|---|
| messages | Not ranked | #1 |
| messenger agent | Not ranked | #1 |
| whatsapp sms | #2 | Not ranked |
| sms marketing | #3 | Not ranked |
| sms and email marketing campaigns | #3 | Not ranked |
7. Featured placements & badges
Editorial visibilityMailchimp3 all-time · 3 recent
- category · Recommended marketing appsNovember 1, 2026
- category · Recommended email marketing appsNovember 1, 2026
- category · SMS marketingNovember 1, 2026
Shopify Messaging4 all-time · 4 recent
- category · Recommended marketing appsNovember 2, 2026
- category · Recommended email marketing appsNovember 2, 2026
- category · SMS marketingNovember 2, 2026
- home · Popular with merchants across ShopifyNovember 2, 2026
8. Quality signals
Reviews · velocity · latest sentiment| Signal | Mailchimp | Shopify Messaging |
|---|---|---|
| Average rating | 4.8 ★ (1.5k) | 4.8 ★ (4.8k) |
| Rating distribution | 594% 44% 31% 20% 11% | 586% 411% 33% 20% 10% |
5 latest reviews · each app
Mailchimp
- Oct 30, 2026
Great support by SEPH in the chat :-)
- Oct 30, 2026
Love the app and the connection to my shop in Shopify. I had great help froom the support assistant Lance who helped me fix an issue, and made by exprience seamless.
- Oct 30, 2026
- Oct 29, 2026
I was surprised to get live help from a person right away at 11 pm! I appreciate the help from Mary, who was ready and willing to help with a small issue. Very nice to not have to jump through chatbot hoops to connect with a person! Thank you, Mary!
- Oct 29, 2026
We've been using this several years and it has worked well. Recently ran into an issue where the customer tags weren't syncing. MARZ on chat support was very helpful and resolved the problem plus gave me things to try in case I have an issue in the future.
Shopify Messaging
- Oct 20, 2026
- Oct 20, 2026
Alcune cose non si capiscono bene come vanno fatte
- Oct 20, 2026
Facile ed intuitiva, ben strutturata! Mi sono trovata bene fino a questo momento.
- Oct 20, 2026
- Oct 20, 2026
Application simple et intuitive, idéale pour gérer les campagnes e-mail sur Shopify. Les fonctionnalités sont intéressantes et permettent de créer facilement des newsletters professionnelles. Je recommande !
9. App details
Long-form descriptionMailchimp
Boost your store's performance with Intuit Mailchimp's AI-powered marketing automation platform for B2C and B2B merchants. Automatically trigger welcome emails and win back shoppers with abandoned cart reminders, back-in-stock alerts, and email retargeting with product recommendations. Convert customers with unique discount codes across email campaigns, SMS notifications, and pop-up forms. Connect Shopify data into personalized segments in one platform trusted by millions of ecommerce brands.
Shopify Messaging
Create customized email, SMS, and WhatsApp campaigns all in one place. Use Sidekick to personalize emails to match your brand, or choose from ready-made email, SMS, and WhatsApp templates. Track performance to see which channels customers prefer, and segment your list to reach just the right audiences. Create, send, and track all within Shopify, with flexible pricing that scales with your business needs.
Frequently asked
Common questions about this comparisonIs Mailchimp Email SMS Marketing or Shopify Messaging cheaper?
Both Mailchimp Email SMS Marketing and Shopify Messaging offer a free plan. Mailchimp Email SMS Marketing lists no paid plan with a published price; Shopify Messaging lists no paid plan with a published price. Prices are as listed on the Shopify App Store; check what each tier includes in the Pricing section above.
Which has better reviews, Mailchimp Email SMS Marketing or Shopify Messaging?
Mailchimp Email SMS Marketing (4.8★, 1,549 reviews) and Shopify Messaging (4.8★, 4,771 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
Should I choose Mailchimp Email SMS Marketing or Shopify Messaging?
AppRanks cannot separate these two on rating — both sit at 4.8★. Shopify Messaging does carry the larger published review base (4,771 vs 1,549). Read both apps' detail pages for the feature breakdown and recent listing changes.
Which is faster to set up, Mailchimp Email SMS Marketing or Shopify Messaging?
Both apps are one-click installs from the Shopify App Store. AppRanks doesn't measure setup time directly; Shopify Messaging has more published reviews to read for user-reported install experience (4,771 vs 1,549).
Which works better for small vs large Shopify App Store merchants?
AppRanks cannot say which fits a larger or smaller operation — there is no store-size measurement in the Shopify App Store data. What it can show: Mailchimp Email SMS Marketing has 1,549 published reviews; Shopify Messaging has 4,771 published reviews. Compare plan limits and pricing tiers against your own volume.
Can I migrate data between Mailchimp Email SMS Marketing and Shopify Messaging?
Migration support varies by app and category. Mailchimp Email SMS Marketing and Shopify Messaging both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Mailchimp Email SMS Marketing" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
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