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1. Listing metadata
Field-level data| Mailchimp | Shopify Messaging | |
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| Screenshots | images | images |
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Reach customers through both email and SMS with flexible pricing, all built for commerce by Shopify.
| Metric | Mailchimp Email SMS Marketing | Shopify Messaging |
|---|---|---|
| Rating | ★ 4.8 ★ | 4.7 ★ |
| Total reviews | 1.3k | ★ 3.9k |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free to install |
| Built for Shopify | — | — |
| Pricing tiers | ★ 4 tiers | 1 tier |
| Listed features | 5 | 5 |
| Featured placements | 2 | ★ 3 |
| Languages | 5 supported | 21 supported |
| Listed since | Nov 2018 | Apr 2020 |
Mailchimp Email SMS Marketing and Shopify Messaging are evenly matched on rating (4.8★ vs 4.7★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow. Pricing entry tiers: Mailchimp Email SMS Marketing at Free plan available, Shopify Messaging at Free to install. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Shopify Messaging has the larger user base (3,924 reviews vs 1,315), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Mailchimp Email SMS Marketing's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort of orders for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Mailchimp Email SMS Marketing audit • Shopify Messaging audit
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| Keyword | Mailchimp | Shopify Messaging |
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| emails | #6 | #1 |
| messaging | #6 | #1 |
| email and sms | #4 | #5 |
| #8 | #2 | |
| email marketing | #4 | #6 |
Both Mailchimp Email SMS Marketing and Shopify Messaging offer paid plans only. Mailchimp Email SMS Marketing starts at Free plan available; Shopify Messaging starts at Free to install. Compare the per-tier features in the Pricing section above before committing.
Mailchimp Email SMS Marketing (4.8★, 1,315 reviews) and Shopify Messaging (4.7★, 3,924 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
It depends on what you're optimizing for. Mailchimp Email SMS Marketing fits better if you prioritize rating consistency; Shopify Messaging is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Shopify Messaging has more onboarding documentation maturity (3,924 reviews vs 1,315), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Mailchimp Email SMS Marketing typically suits early-stage and growth-mode stores based on its review-base composition (1,315 reviews). Shopify Messaging aligns more with early-stage and growth-mode stores (3,924 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Mailchimp Email SMS Marketing and Shopify Messaging both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Mailchimp Email SMS Marketing" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
