Generated from Happy Birthday Marketing's audit data
Happy Birthday Marketing scores 84/100 across 6 category checks, which puts it in the healthy band — focused gaps rather than systemic problems. Strengths: categories & discoverability at 100/100 and description & content at 94/100 carry the headline — both above the 84/100 overall. Watch-items: languages (50/100) and technical & support (64/100) drag the average down; lifting languages is the single largest available lever. Per-category breakdown below.
This is an independent listing audit for Happy Birthday Marketing on Shopify. It scored 84/100 (grade B) on today's snapshot. Top strength: Categories & Discoverability at 100/100. Biggest gap: Languages at 50/100. We re-audit every 24 hours from the canonical Shopify listing.
Six weighted areas, pass / warning / fail per check, tiers at 85 / 65. Full methodology · Glossary
Last updated: July 15, 2026
Happy Birthday Marketing's overall score of 84/100 is a healthy result with specific areas to tighten, computed as the weighted average of 6 category checks. The spread is highly polarized across categories — 4 categories score above the headline number and 2 score below. The strongest category is Categories & Discoverability (100/100, +16 vs overall); the weakest is Languages (50/100), a 34-point gap below the headline score — the largest single lever. Top three by score: Categories & Discoverability (100), Description & Content (94), Title Optimization (88).
Scoring criteria, category weightings, and the full rubric (identical across every Shopify App Store listing AppRanks audits) are documented on the methodology page and the audit-score glossary entry. Disputes or data corrections: [email protected].
Happy Birthday Marketing scored 84/100 in the AppRanks listing audit — a healthy overall result. The score is the weighted average of 6 category checks: Title Optimization 88/100, Description & Content 94/100, Visual Assets 88/100, Categories & Discoverability 100/100, Technical & Support 64/100, Languages 50/100. Each category is scored against a fixed rubric that is identical for every app on the platform, so scores are directly comparable across Shopify listings.
Happy Birthday Marketing's strongest audit area is Categories & Discoverability, scored at 100/100. Of the 4 checks AppRanks runs in this category, 4 pass cleanly, with the remainder in warning rather than failing state. This is the dimension a competing listing would need to match before Happy Birthday Marketing loses its current edge in this category.
The weakest area in Happy Birthday Marketing's audit is Languages, scored at 50/100. The failing checks are language count, each with a concrete fix described below. Tightening this category is the highest-impact change available to the listing — its weight in the overall score makes it the lever most likely to move the headline number on the next refresh.