CWILL Popup Email Marketing for Shopify App Store
By CWILL INC
CWILL Popup Email Marketing is the #2 ranked email marketing app on Shopify, with a 4.9 average rating from 7,762 reviews, 73 of which arrived in the last 30 days, with a free plan available, as of Sep 3, 2026.
CWILL Popup Email Marketing is a Shopify App Store app by CWILL INC, launched October 2022. With a rating of 4.9★ from 7,762 reviews, it currently ranks #2 in the Email marketing category.
AppRanks data: CWILL Popup Email Marketing added 217 reviews in the last 90 days (25% of its all-time review count) — review velocity is accelerating, with the 30-day pace running ahead of the 90-day pace.
AppRanks verdict
Generated from live marketplace data — refreshed daily
CWILL Popup Email Marketing is a category-leading Shopify app with an established review history. It is listed in the Email marketing category on Shopify App Store, which AppRanks treats as the canonical taxonomy node for ranking and competitor comparison. 7,762 reviews indicate the app has been load-tested at scale across diverse store sizes. Review velocity at scale typically signals broad merchant adoption rather than churn — fast-arriving negative reviews would have pulled the rating down by now if the app's core flows were unstable. The free tier lets you trial the entry feature set without committing a payment method. AppRanks tracks rating, review count, pricing tier, and category position daily — the figures on this page reflect the most recent scrape from the canonical Shopify App Store listing.
Pros
- +High average rating (4.9★) signals consistent merchant satisfaction
- +7,762 reviews provide statistical reliability for the rating average
- +Free tier available — no card required to evaluate
- +Published by CWILL INC — established developer track record
Cons
- −Distribution gated through the marketplace — billing, support, and uninstall flow are all routed through one channel
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About CWILL Popup Email Marketing
How CWILL Popup Email Marketing works
CWILL (SendWILL) helps Shopify merchants collect subscribers and run email marketing campaigns with popups, forms, and automations.
Capture subscribers with email popups, exit-intent forms, newsletter signup forms, and spin-the-wheel offers. Email Shopify customers with welcome, abandoned cart, win-back, and post-purchase automations.
Sync subscribers with Shopify Email, customize popups, and track performance.
Previously known as Trustoo and EcomSend.
Screenshots






Key features
- Grow email list: popups, sign up forms, exit intent, spin the wheel, contact us
- Create email campaigns with drag-and-drop editor and professional templates.
- Automate welcome emails, cart recovery, discount alerts, and customer win-back.
- Customize email templates and popup designs to perfectly match your brand style.
- Drive sales with popup discount. Works with Klaviyo, Mailchimp, SMSBump, Privy.
Standardized capabilities
Normalized capabilities detected for this app, comparable across the marketplace.
- AI AnalyticsUtilize AI-driven analytics tools for actionable insights and reporting.table-stakes
- Store AnnouncementsDisplay important announcements to your customers on your storefront.differentiator
- Automated Email CampaignsSend automated email campaigns to nurture leads and drive conversions.common
- Checkout ProcessStreamline the checkout process to enhance customer experience and reduce cart abandonment.common
- Custom CampaignsCreate tailored marketing campaigns to engage your audience effectively.table-stakes
- Custom FontsUse and manage custom fonts to enhance your design.common
- Czech Language SupportEnable your store to support the Czech language for customers.
- Percentage and Volume DiscountsApply percentage and volume discounts to incentivize purchases.table-stakes
- EditorUtilize a powerful editor for modifying and enhancing your content.table-stakes
- Email AutomationAutomate your email marketing campaigns for better engagement and efficiency.common
- Email Capture FormsGrow your email list by capturing customer emails through forms.table-stakes
- Email Capture Pop-UpsCollect email addresses with targeted email capture pop-ups.table-stakes
- Exit-Intent PopupsCapture visitor attention with popups when they intend to leave your site.table-stakes
- Flow ManagementManage and optimize workflows to enhance operational efficiency.
- Game OfferingsProvide various games as part of your product offerings.differentiator
- Geolocation ServicesUtilize geolocation to enhance customer experiences and location-based services.common
- LocalizationAdapt your content and offerings to different languages and regions.common
- Multi-Language SupportOffer a multilingual experience for your customers.common
- Email NewslettersCreate and send newsletters to keep customers informed and engaged.table-stakes
- Opt-In Pop-UpsUse consent pop-ups to collect customer information and preferences.differentiator
- Polish Language SupportProvide support for the Polish language in your store.
- Custom Pop-UpsCreate targeted pop-ups for promotions, reviews, and discounts to engage visitors.table-stakes
- ReportingGenerate and view reports on various metrics and data.common
- Rewards RedemptionFacilitate the redemption of rewards for customers to enhance loyalty.differentiator
- Rule-Based TriggersImplement triggers based on defined rules for automated actions.table-stakes
- Audience SegmentationDivide your audience into targeted segments for personalized marketing.common
- SMS Capture ListCollect and manage a list of SMS subscribers for marketing.common
- SMS Capture Pop-UpsEngage visitors and collect phone numbers with SMS pop-ups.differentiator
- Spin the Wheel PromotionsEngage customers with interactive spin-the-wheel discount offers.table-stakes
- Tagging SystemImplement a tagging system to enhance organization and searchability.differentiator
- Customer Targeting FeaturesUtilize targeting options to reach specific customer demographics effectively.table-stakes
- Template ManagementCreate and manage templates for consistent branding and messaging.table-stakes
- Thai Language SupportEnable your store to support the Thai language for customers.
- Order Tracking FeaturesProvide customers with tracking information for their orders.common
- Translation ServicesTranslate your store content into different languages.differentiator
- Turkish Language SupportProvide a Turkish language option for your store's customers.
- Compatibility SupportEnsure compatibility with various tools and services for seamless integration.
- Drag-and-Drop EditorEasily create and customize content using a drag-and-drop interface.common
Pricing plans
Free
|
Essential11.90/month
|
Most popular Pro29.90/month
|
Premium79.90/month
|
Ratings and reviews
- 5809 (10%)
- 430 (0%)
- 34 (0%)
- 22 (0%)
- 113 (0%)
Category rankings
As of Sep 3, 2026- Email marketing#2of 342Top 1%
- Notification#4of 511Top 1%
- Pop-up#6of 483Top 2%
- Marketing#10of 28Top 36%
- Marketing and conversion#13of 34Top 39%
- Store design#16of 41Top 40%
See 90-day rank history for each category
Track daily rank changes, category shifts, and position volatility.
Featured placements
CWILL Popup Email Marketing has been featured in the following sections on Shopify App Store in the last 30 days:
- categoryRecommended store design apps
- categoryRecommended marketing and conversion apps
- categoryRecommended marketing apps
- categoryRecommended email marketing apps
- homeGet the best apps for your business with Built for Shopify
Keyword rankings
CWILL Popup Email Marketing ranks for 63 keywords across Shopify App Store. Here are the top 3:
- Rank #2
- Rank #3
- Rank #2
Competitors & alternatives
CWILL Popup Email Marketing doesn't have curated competitor matchups yet. Other tracked email marketing apps on Shopify:
Frequently asked questions
What is CWILL Popup Email Marketing?
CWILL Popup Email Marketing is an app for Shopify. It currently holds a 4.9-star rating from 7,762 merchant reviews, and it has been listed on the marketplace since 2022. It is listed under the Email marketing category on AppRanks, where you can see its current category position, review-velocity trend, and how it compares against the top alternatives in the same space. Developed by CWILL INC.
Is CWILL Popup Email Marketing free?
CWILL Popup Email Marketing offers a free plan that merchants can install on Shopify without entering payment details. Paid tiers Essential, Pro, Premium unlock additional features for teams that outgrow the free plan. Pricing details on this page are mirrored from the live Shopify listing and refresh on each scrape cycle.
How does CWILL Popup Email Marketing compare to alternatives?
CWILL Popup Email Marketing currently ranks #2 of 342 apps in the Email marketing category on Shopify. The closest tracked alternatives are SalesPop: Order & Sales Popup, SP Sales Pop up Social Proof, and Judge.me Product Reviews App — each shares categories, pricing patterns, or feature signals with CWILL Popup Email Marketing. AppRanks publishes regularly refreshed side-by-side comparisons (rating, review velocity, ranking deltas, pricing) so merchants can pick the option that fits their store size, integrations, and budget tier.
Who uses CWILL Popup Email Marketing?
CWILL Popup Email Marketing is actively installed across Shopify stores tracked by AppRanks. Its review base of 7,762 signals a mature user community spanning small, mid-market, and enterprise merchants. It is part of the Email marketing category on Shopify.
Where does CWILL Popup Email Marketing rank on Shopify?
CWILL Popup Email Marketing currently sits at position #2 in the Email marketing category on Shopify. That places it in the top 1% of 342 apps tracked in the same category. Category positions are read from the live marketplace ranking and refresh on each scrape, so the number you see here reflects the most recent crawl rather than a long-running average.
What does CWILL Popup Email Marketing integrate with?
CWILL Popup Email Marketing lists 36 integrations on its Shopify marketplace page. The most prominent are Klaviyo, Mailchimp, SMSBump, Privy., Popular with stores like yours, Based in Belgium, plus 30 additional integrations listed on the marketplace page. Integration data is mirrored from the live Shopify listing on each refresh, so the set above tracks whatever the developer has currently published — it does not reflect deeper compatibility AppRanks has not been able to verify from public data.
How active are CWILL Popup Email Marketing reviews?
CWILL Popup Email Marketing has received 73 reviews in the last 30 days, 217 in the last 90 days. The 30-day pace is faster than the 90-day pace — review volume is accelerating. Review velocity is one of the faster-moving signals on a marketplace listing — sustained pace correlates with active install growth and ongoing developer engagement, while a sharp drop is often the earliest visible signal of a stalled listing.
What languages does CWILL Popup Email Marketing support?
CWILL Popup Email Marketing declares support for 23 languages on its Shopify marketplace listing: English, Chinese (Simplified), Chinese (Traditional), Turkish, Portuguese (Brazil), Portuguese (Portugal), with 17 additional locales documented on the marketplace listing. Language coverage is the locale set the developer has explicitly translated the app interface into — a broader set typically maps to a developer with international merchant traction.