Nabu: Google Ads Retargeting for Shopify App Store
Nabu: Google Ads Retargeting is the #53 ranked ads app on Shopify, with a 4.9 average rating from 104 reviews, with a free plan available, as of July 13, 2026.
Nabu: Google Ads Retargeting is a Shopify App Store app by AdNabu Global, Inc., launched October 2017. With a rating of 4.9★ from 104 reviews, it currently ranks #53 in the Ads category.
AppRanks data: Nabu: Google Ads Retargeting ranks #53 in Ads on Shopify App Store, placing it in the top 17% of that category.
AppRanks verdict
Generated from live marketplace data — refreshed daily
Nabu: Google Ads Retargeting is a category-leading Shopify app with a growing review traction. It is listed in the Ads category on Shopify App Store, which AppRanks treats as the canonical taxonomy node for ranking and competitor comparison. 104 reviews put it in the early-traction tier — useful for early-stage stores willing to be on the leading edge. Early-traction review counts are sensitive to single launch periods or feature events, so a 30-day re-check before bigger commitments often resolves whether the trend is sustained. The free tier lets you trial the entry feature set without committing a payment method. AppRanks tracks rating, review count, pricing tier, and category position daily — the figures on this page reflect the most recent scrape from the canonical Shopify App Store listing.
Pros
- +High average rating (4.9★) signals consistent merchant satisfaction
- +Free tier available — no card required to evaluate
- +Published by AdNabu Global, Inc. — established developer track record
Cons
- −Single-category specialization (Ads) — useful but limited if you need broad capabilities
Looking to switch from Nabu: Google Ads Retargeting?
See Nabu: Google Ads Retargeting's alternatives ranked by audit score, rating, and review velocity.
About Nabu: Google Ads Retargeting
How Nabu: Google Ads Retargeting works
Manually installing Google Ads Dynamic Retargeting Pixel often results in unwanted errors. Google Ads also updates the code regularly & maintaining changes can quickly become a nightmare. Editing theme files also require technical know-how. AdNabu's retargeting pixel app for Google Ads has a 1-click installation of Google's retargeting code. We update the code based on Google's changes and ensure the retargeting is consistently accurate.
Screenshots
Key features
- Run dynamic ads on Google Display Network based on user behavior.
- Product Images, prices & other info are pulled from Google Merchant Center.
- Automatically create retargeting audiences in Google Ads for easy targeting.
- 1-click integration with Google Ads & Google Merchant Center.
- No technical background required - No code change or theme file edits.
Standardized capabilities
Normalized capabilities detected for this app, comparable across the marketplace.
- Audience SegmentsDefine and manage specific audience segments for targeted outreach.Common
- Automated Email CampaignsSend automated email campaigns to nurture leads and drive conversions.Common
- Behavior TrackingAnalyze user behavior to improve engagement and retention.table-stakes
- Checkout ProcessStreamline the checkout process to enhance customer experience and reduce cart abandonment.table-stakes
- Custom AudiencesCreate targeted audience segments for marketing campaigns.Common
- Demographic AnalysisAnalyze customer demographics to tailor marketing strategies effectively.Common
- Event-Based FeaturesUtilize features that trigger based on specific events or actions.Common
- Google AdWords ManagementCreate and manage Google Ads campaigns to drive traffic and sales.Niche
- Lookalike Audience TargetingTarget new customers similar to your best existing ones using lookalike audiences.Common
- Pixel ManagementManage tracking pixels for analytics and advertising purposes.table-stakes
- Priority SupportReceive prioritized assistance to resolve issues faster.Common
- Retargeting CampaignsRe-engage visitors with targeted ads based on their previous interactions.Common
- Traffic Source IdentificationIdentify and analyze the sources of traffic to your site or content.Differentiator
- One-Click InstallationEasily install the application with a single click.
Pricing plans
Explorer
|
Advanced19.99/month
|
Category rankings
As of Jul 13, 2026- Ads#53of 318Top 17%
See 90-day rank history for each category
Track daily rank changes, category shifts, and position volatility.
Keyword rankings
Nabu: Google Ads Retargeting ranks for 4 keywords across Shopify App Store. Here are the top 3:
- Rank #13
- Rank #23
- Rank #9
Competitors & alternatives
Nabu: Google Ads Retargeting doesn't have curated competitor matchups yet. Other tracked ads apps on Shopify:
Frequently asked questions
What is Nabu: Google Ads Retargeting?
Nabu: Google Ads Retargeting is an app for Shopify. It currently holds a 4.9-star rating from 104 merchant reviews, and it has been listed on the marketplace since 2017. It is listed under the Ads category on AppRanks, where you can see its current category position, review-velocity trend, and how it compares against the top alternatives in the same space. Developed by AdNabu Global, Inc..
Is Nabu: Google Ads Retargeting free?
Nabu: Google Ads Retargeting offers a free plan that merchants can install on Shopify without entering payment details. Paid tiers Advanced unlock additional features for teams that outgrow the free plan. Pricing details on this page are mirrored from the live Shopify listing and refresh on each scrape cycle.
Who uses Nabu: Google Ads Retargeting?
Nabu: Google Ads Retargeting is actively installed across Shopify stores tracked by AppRanks. Its review base of 104 suggests adoption is concentrated in growth-stage and mid-market stores. It is part of the Ads category on Shopify.
Where does Nabu: Google Ads Retargeting rank on Shopify?
Nabu: Google Ads Retargeting currently sits at position #53 in the Ads category on Shopify. That places it in the top 17% of 318 apps tracked in the same category. Category positions are read from the live marketplace ranking and refresh on each scrape, so the number you see here reflects the most recent crawl rather than a long-running average.
What does Nabu: Google Ads Retargeting integrate with?
Nabu: Google Ads Retargeting lists 6 integrations on its Shopify marketplace page. The most prominent are Checkout, Shopify Admin, Google Ads, Google AdWords, Google Merchant Center, google remarketing. Integration data is mirrored from the live Shopify listing on each refresh, so the set above tracks whatever the developer has currently published — it does not reflect deeper compatibility AppRanks has not been able to verify from public data.
What languages does Nabu: Google Ads Retargeting support?
Nabu: Google Ads Retargeting declares support for 20 languages on its Shopify marketplace listing: English, Portuguese (Brazil), Chinese (Simplified), Dutch, French, German, with 14 additional locales documented on the marketplace listing. Language coverage is the locale set the developer has explicitly translated the app interface into — a broader set typically maps to a developer with international merchant traction.