Facebook & Instagram is the #5 ranked ads app on Shopify, with a 3.5 average rating from 3,971 reviews, with a free plan available, as of July 8, 2026.
Facebook & Instagram is a Shopify App Store app by Meta, launched October 2018. With a rating of 3.5★ from 3,971 reviews, it currently ranks #5 in the Ads category.
AppRanks data: Facebook & Instagram ranks #5 in Ads on Shopify App Store, placing it in the top 2% of that category.
AppRanks verdict
Generated from live marketplace data — refreshed daily
Facebook & Instagram is a mixed-rating Shopify app with an established review history. It is listed in the Ads category on Shopify App Store, which AppRanks treats as the canonical taxonomy node for ranking and competitor comparison. 3,971 reviews show steady adoption but the app hasn't crossed the heavy-volume bar yet. Review accumulation at this stage tends to come from segment-specific use cases rather than universal adoption, so fit-to-stack matters more than category-leader brand recognition. The free tier lets you trial the entry feature set without committing a payment method. AppRanks tracks rating, review count, pricing tier, and category position daily — the figures on this page reflect the most recent scrape from the canonical Shopify App Store listing.
Pros
- +3,971 reviews provide statistical reliability for the rating average
- +Free tier available — no card required to evaluate
- +Published by Meta — established developer track record
Cons
- −Average rating below 4.0 (3.5★) — read recent low-star reviews before committing
Looking to switch from Facebook & Instagram?
See Facebook & Instagram's alternatives ranked by audit score, rating, and review velocity.
About Facebook & Instagram
How Facebook & Instagram works
Grow your business on Facebook and Instagram while managing orders, returns and more. Easily promote your products and target accurately using powerful sales and marketing tools. Reach new customers and offer a seamless in-app shopping experience, from discovery to checkout.
Automatically sync your eligible products to your Facebook and Instagram shop, so you can sell from one inventory while easily creating ads and shoppable posts right where your customers are.
Screenshots
Key features
- Get shop insights, including best performing products and top tagged content
- Help drive better ad performance by setting up a conversion pixel
- Easily set up your shop with a one-time account connection
- Sell from one inventory that automatically syncs to your shop
- Get email and live chat support from Meta
Standardized capabilities
Normalized capabilities detected for this app, comparable across the marketplace.
- A/B TestingRun experiments to compare variations and optimize user experience.
- Ad Spend ManagementManage and optimize your advertising budget across various platforms.
- AI CopywritingGenerate compelling copy using AI to boost marketing efforts.
- AI-Generated Images and VideoCreate unique images and videos using AI technology.
- AI OptimizationLeverage AI to enhance performance and improve conversion rates.
- AI TargetingUtilize AI to identify and target the right audience segments.
- Audience SegmentsDefine and manage specific audience segments for targeted outreach.
- Automated Email CampaignsSend automated email campaigns to nurture leads and drive conversions.
- Bid OptimizationAutomatically adjust bids to maximize ad performance and ROI.
- Checkout ProcessStreamline the checkout process to enhance customer experience and reduce cart abandonment.Common
- Click-Through Rate TrackingMonitor click-through rates to assess campaign effectiveness.Common
- Conversion TrackingTrack and measure conversion rates to optimize marketing efforts.Common
- Cost Per Acquisition TrackingTrack and analyze the cost of acquiring new customers through ads.Common
- Custom AudiencesCreate targeted audience segments for marketing campaigns.
- Custom DashboardsCreate interactive dashboards tailored to your analytics needs.Common
- Demographic AnalysisAnalyze customer demographics to tailor marketing strategies effectively.Common
- Device ManagementManage and monitor your devices seamlessly.
- Engagement Metrics TrackingMonitor user interactions to optimize marketing strategies and improve engagement.Common
- Event-Based FeaturesUtilize features that trigger based on specific events or actions.Common
- Influencer and Affiliate MarketingManage partnerships with influencers and affiliates to boost brand visibility.
- Inventory and Order SyncSync inventory and order data across multiple platforms.table-stakes
- Keyword ManagementManage keywords for better search optimization and targeting.
- Lookalike Audience TargetingTarget new customers similar to your best existing ones using lookalike audiences.
- Order Approval WorkflowFacilitate the approval process for incoming orders.Differentiator
- Performance TrackingMonitor and analyze key performance metrics in real-time.Common
- Pixel ManagementManage tracking pixels for analytics and advertising purposes.Common
- Product Category ManagementOrganize products into categories for better navigation.
- Optimized Product FeedsCreate and manage optimized product feeds for better visibility.Common
- Product SelectionFacilitate the selection of products for your store or catalog.Common
- Product SyncSync your product inventory seamlessly across platforms.table-stakes
- Retargeting CampaignsRe-engage visitors with targeted ads based on their previous interactions.Common
- ROI AnalysisEvaluate the return on investment for your marketing efforts.Common
- Social Media ManagementManage and schedule posts across various social media platforms.Common
- Video AdvertisingLeverage video ads to showcase products and engage potential customers.
- Product and Order SyncSync products and orders seamlessly for better inventory control.Common
Pricing plans
Free
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Category rankings
As of Jul 8, 2026- Ads#5of 314Top 2%
- Advertising#16of 25Top 64%
- Selling products#20of 39Top 52%
See 90-day rank history for each category
Track daily rank changes, category shifts, and position volatility.
Featured placements
Facebook & Instagram has been featured in the following sections on Shopify App Store in the last 30 days:
- categoryRecommended advertising apps
- categoryAds
- categorySales channels
- homePopular with merchants across Shopify
Keyword rankings
Facebook & Instagram ranks for 17 keywords across Shopify App Store. Here are the top 3:
Competitors & alternatives
Facebook & Instagram competes with these apps in the same space:
Frequently asked questions
What is Facebook & Instagram?
Facebook & Instagram is an app for Shopify. It currently holds a 3.5-star rating from 3,971 merchant reviews, and it has been listed on the marketplace since 2018. It is listed under the Ads category on AppRanks, where you can see its current category position, review-velocity trend, and how it compares against the top alternatives in the same space. Developed by Meta.
Is Facebook & Instagram free?
Facebook & Instagram offers a free plan that merchants can install on Shopify without entering payment details. Pricing details on this page are mirrored from the live Shopify listing and refresh on each scrape cycle.
How does Facebook & Instagram compare to alternatives?
Facebook & Instagram currently ranks #5 of 314 apps in the Ads category on Shopify. The closest tracked alternatives are TikTok and Omega Facebook Pixel Meta Feed — each shares categories, pricing patterns, or feature signals with Facebook & Instagram. AppRanks publishes daily side-by-side comparisons (rating, review velocity, ranking deltas, pricing) so merchants can pick the option that fits their store size, integrations, and budget tier.
Who uses Facebook & Instagram?
Facebook & Instagram is actively installed across Shopify stores tracked by AppRanks. Its review base of 3,971 signals a mature user community spanning small, mid-market, and enterprise merchants. It is part of the Ads category on Shopify.
Where does Facebook & Instagram rank on Shopify?
Facebook & Instagram currently sits at position #5 in the Ads category on Shopify. That places it in the top 2% of 314 apps tracked in the same category. Category positions are read from the live marketplace ranking and refresh on each scrape, so the number you see here reflects the most recent crawl rather than a long-running average.
What does Facebook & Instagram integrate with?
Facebook & Instagram lists 4 integrations on its Shopify marketplace page. The most prominent are Checkout, Shopify Admin, Facebook, Instagram. Integration data is mirrored from the live Shopify listing on each refresh, so the set above tracks whatever the developer has currently published — it does not reflect deeper compatibility AppRanks has not been able to verify from public data.
What languages does Facebook & Instagram support?
Facebook & Instagram declares support for 21 languages on its Shopify marketplace listing: English, Czech, Danish, German, Spanish, Finnish, with 15 additional locales documented on the marketplace listing. Language coverage is the locale set the developer has explicitly translated the app interface into — a broader set typically maps to a developer with international merchant traction.