Facebook & Instagram for Shopify

3.9(5,771 reviews)Free to installLaunched Oct 2018

Category rank: #6 in Ads
Listing audit: 91/100

Facebook & Instagram is a Shopify App Store app by Meta, launched October 2018. With a rating of 3.9★ from 5,771 reviews, it currently ranks #6 in the Ads category.

Facebook & Instagram is the #6 ranked Ads app on Shopify, with a 3.9 average rating from 5,771 reviews, free to install, with charges billed separately, as of Oct 21, 2026.

AppRanks verdict

Generated from marketplace data as of Oct 21, 2026

Facebook & Instagram ranks #6 of 425 in Ads on Shopify. It holds a 3.9★ average from 5,771 reviews on Shopify. It is free to install, with charges billed separately — check the plans below.

Pros

+Listed on Shopify since 2018

Cons

−Average rating below 4.0 (3.9★) — read recent low-star reviews before committing

About Facebook & Instagram

The official app from Meta. Seamlessly manage your Facebook and Instagram presence from one place.

How Facebook & Instagram works

Grow your business on Facebook and Instagram while managing orders, returns and more. Easily promote your products and target accurately using powerful sales and marketing tools. Reach new customers and offer a seamless in-app shopping experience, from discovery to checkout.

Automatically sync your eligible products to your Facebook and Instagram shop, so you can sell from one inventory while easily creating ads and shoppable posts right where your customers are.

Screenshots

Facebook & Instagram primary marketing image — Ads app on the Shopify App Store

Facebook & Instagram dashboard view — Ads app on the Shopify App Store

Facebook & Instagram feature detail — Ads app on the Shopify App Store

Facebook & Instagram settings interface — Ads app on the Shopify App Store

1 / 5

Facebook & Instagram integration setup — Ads app on the Shopify App Store

Key features

Get shop insights, including best performing products and top tagged content
Help drive better ad performance by setting up a conversion pixel
Easily set up your shop with a one-time account connection
Sell from one inventory that automatically syncs to your shop
Get email and live chat support from Meta

Standardized capabilities

Normalized capabilities detected for this app, comparable across the marketplace.

common: — widely but not universally offered

A/B TestingRun experiments to compare variations and optimize user experience.
Ad Spend ManagementManage and optimize your advertising budget across various platforms.common
AI CopywritingGenerate compelling copy using AI to boost marketing efforts.common
AI-Generated Images and VideoCreate unique images and videos using AI technology.common
AI OptimizationLeverage AI to enhance performance and improve conversion rates.common
Audience SegmentsDefine and manage specific audience segments for targeted outreach.common
Automated Email CampaignsSend automated email campaigns to nurture leads and drive conversions.common
Bid OptimizationAutomatically adjust bids to maximize ad performance and ROI.common

Show all 34 capabilities

Checkout ProcessStreamline the checkout process to enhance customer experience and reduce cart abandonment.common
Checkout TrackingMonitor the checkout process to identify drop-off points.common
Click-Through Rate TrackingMonitor click-through rates to assess campaign effectiveness.common
Cost Per Acquisition TrackingTrack and analyze the cost of acquiring new customers through ads.common
Custom AudiencesCreate targeted audience segments for marketing campaigns.common
Custom DashboardsCreate interactive dashboards tailored to your analytics needs.common

Pricing plans

Pricing plans for Facebook & Instagram
Free to install Free Free to install When you run a campaign, you set the budget and the ad spend is billed directly to your Facebook ad account.

Ratings and reviews

3.9

5,771 reviews on Shopify

Reviews for this app aren't archived by AppRanks yet — read them on Shopify.

Category rankings

A category rank is the app's position in Shopify's own category listing. Rows marked “landing shelf” are positions on a parent category’s landing page, which shows only a selection of apps. Keyword ranks (search-result positions) are a separate measure.

Ads
#6of 425Top 2%
Advertisinglanding shelf
#16of 25 on the shelf
Selling products
#20of 39Top 52%

See 90-day rank history for each category

Track daily rank changes, category shifts, and position volatility.

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Featured placements

Facebook & Instagram has been featured in the following sections on Shopify App Store in the last 30 days:

Category pageSales channelsLast seen Oct 14, 2026
Home pagePopular with merchants across ShopifyLast seen Oct 11, 2026
Category pageRecommended advertising appsLast seen Oct 3, 2026
Category pageAdsLast seen Oct 3, 2026

Keyword rankings

Facebook & Instagram ranks for 34 keywords across Shopify App Store. Here are the top 3:

1.meta
Rank #1
2.facebook and instagram
Rank #1
3.facebook instagram
Rank #1

+31 more keywords — Sign up to unlock the full listSign up free

Competitors & alternatives

Facebook & Instagram competes with these apps in the same space:

TikTok

4.8(16,020)

Free to install

Compare

Omega Facebook Pixel, Meta Ads

4.8(995)

Free plan available

Compare

Looking to switch from Facebook & Instagram?

See Facebook & Instagram's alternatives ranked by audit score, rating, and review velocity.

See alternatives

Where Facebook & Instagram stands in the Ads category

Facebook & Instagram ranks #6 of 425 apps in the Ads category, placing it in the top 2% of the listing. It competes with TikTok and Omega Facebook Pixel, Meta Ads in the same niche.

Languages & integrations

Languages supported

EnglishCzechDanishGermanSpanishFinnishFrenchItalianJapaneseKoreanNorwegian (Bokmål)DutchPolishPortuguese (Brazil)Portuguese (Portugal)SwedishThaiTurkishVietnameseChinese (Simplified)Chinese (Traditional)

Integrates with

CheckoutShopify AdminFacebookInstagram

Support

Get help with Facebook & Instagram:

Email:support@shopify.facebookmail.com

How does this listing score?

Get a free audit with 30+ checks on listing quality.

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Frequently asked questions

What is Facebook & Instagram?

Facebook & Instagram is a Shopify app by Meta, listed in Ads. It holds a 3.9-star average from 5,771 reviews on Shopify. It has been listed since 2018.

Is Facebook & Instagram free?

Facebook & Instagram is free to install on Shopify; charges are billed separately. Listed plans: Free to install.

Where does Facebook & Instagram rank on Shopify?

Facebook & Instagram ranks #6 of 425 apps in Ads on Shopify. Close alternatives tracked by AppRanks include TikTok and Omega Facebook Pixel, Meta Ads.

Explore more on AppRanks

Demographic Analysis

Analyze customer demographics to tailor marketing strategies effectively.

common

Device ManagementManage and monitor your devices seamlessly.common

Engagement Metrics TrackingMonitor user interactions to optimize marketing strategies and improve engagement.common

Event-Based FeaturesUtilize features that trigger based on specific events or actions.common

Influencer and Affiliate MarketingManage partnerships with influencers and affiliates to boost brand visibility.common

Inventory and Order SyncSync inventory and order data across multiple platforms.common

Keyword ManagementManage keywords for better search optimization and targeting.common

Lookalike Audience TargetingTarget new customers similar to your best existing ones using lookalike audiences.common

Order Approval WorkflowFacilitate the approval process for incoming orders.

Performance TrackingMonitor and analyze key performance metrics in real-time.common

Pixel ManagementManage tracking pixels for analytics and advertising purposes.common

Product Category ManagementOrganize products into categories for better navigation.common

Optimized Product FeedsCreate and manage optimized product feeds for better visibility.common

Product SelectionFacilitate the selection of products for your store or catalog.common

Product SyncSync your product inventory seamlessly across platforms.common

Retargeting CampaignsRe-engage visitors with targeted ads based on their previous interactions.common

ROI AnalysisEvaluate the return on investment for your marketing efforts.common

Social Media ManagementManage and schedule posts across various social media platforms.common

Customer Targeting FeaturesUtilize targeting options to reach specific customer demographics effectively.common

Video AdvertisingLeverage video ads to showcase products and engage potential customers.common