Omega Facebook Pixel, Meta Ads for Shopify App Store
By Omega
Omega Facebook Pixel, Meta Ads is the #8 ranked advertising app on Shopify, with a 4.8 average rating from 993 reviews, with a free plan available, as of Sep 3, 2026.
Omega Facebook Pixel, Meta Ads is a Shopify App Store app by Omega, launched January 2020. With a rating of 4.8★ from 993 reviews, it currently ranks #8 in the Advertising category.
AppRanks data: Omega Facebook Pixel, Meta Ads ranks #8 in Advertising on Shopify App Store, placing it in the top 32% of that category.
AppRanks verdict
Generated from live marketplace data — refreshed daily
Omega Facebook Pixel, Meta Ads is a category-leading Shopify app with a growing review traction. It is listed in the Advertising category on Shopify App Store, which AppRanks treats as the canonical taxonomy node for ranking and competitor comparison. 993 reviews show steady adoption but the app hasn't crossed the heavy-volume bar yet. Review accumulation at this stage tends to come from segment-specific use cases rather than universal adoption, so fit-to-stack matters more than category-leader brand recognition. The free tier lets you trial the entry feature set without committing a payment method. AppRanks tracks rating, review count, pricing tier, and category position daily — the figures on this page reflect the most recent scrape from the canonical Shopify App Store listing.
Pros
- +High average rating (4.8★) signals consistent merchant satisfaction
- +Free tier available — no card required to evaluate
- +Published by Omega — established developer track record
Cons
- −Independent third-party reviews outside the marketplace are limited — most signal comes from in-marketplace reviews
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About Omega Facebook Pixel, Meta Ads
How Omega Facebook Pixel, Meta Ads works
Capture every conversion, optimize ROAS, and use UTM for precise insights of your advertising campaign. Achieve expert-level tracking with Facebook Pixel, Meta Pixel and Conversion API to capture every signal, understand buyer behavior, and retarget ads with advanced data. Effortlessly sync and manage your catalogs, Facebook feeds while maximizing feed quality for Facebook and Instagram Ads
Screenshots
Key features
- Set up multi Facebook Pixels for Ads & manage all in one app. No login. No code.
- Advanced event tracking to Facebook & Instagram for subscriptions and COD orders
- Boost ROAS with Facebook Pixel, CAPI (iOS14), and real-time UTM attribution.
- Automate rules for Catalog or Facebook Feed Links and optimize attributes for ad
- Track Facebook and Instagram events with Meta Pixel & Conversion API
Standardized capabilities
Normalized capabilities detected for this app, comparable across the marketplace.
- Ad Spend ManagementManage and optimize your advertising budget across various platforms.common
- AI AnalyticsUtilize AI-driven analytics tools for actionable insights and reporting.common
- Attribute MappingMap product attributes for seamless data integration and management.
- Behavior TrackingAnalyze user behavior to improve engagement and retention.table-stakes
- Bulk EditingEdit multiple items at once to save time and streamline workflows.
- Checkout ProcessStreamline the checkout process to enhance customer experience and reduce cart abandonment.table-stakes
- Checkout TrackingMonitor the checkout process to identify drop-off points.table-stakes
- Click-Through Rate TrackingMonitor click-through rates to assess campaign effectiveness.common
- Conversion APIIntegrate conversion tracking to optimize marketing efforts.common
- Custom AudiencesCreate targeted audience segments for marketing campaigns.common
- Custom DashboardsCreate interactive dashboards tailored to your analytics needs.common
- Custom Return LabelsGenerate and manage custom return labels for your orders.
- Custom Rules ManagementCreate and manage custom rules for various store functionalities.
- Device ManagementManage and monitor your devices seamlessly.differentiator
- Dynamic Product AdsShow personalized ads featuring products users have shown interest in.
- Engagement Metrics TrackingMonitor user interactions to optimize marketing strategies and improve engagement.differentiator
- Error ValidationIdentify and correct errors in data entries to maintain accuracy.
- Event-Based FeaturesUtilize features that trigger based on specific events or actions.common
- Facebook Pixel IntegrationIntegrate Facebook Pixel to track conversions and optimize ads.common
- Feed OptimizationOptimize product feeds for better visibility and performance in marketplaces.
- Inventory ManagementTrack and manage your inventory levels and stock efficiently.
- Inventory and Order SyncSync inventory and order data across multiple platforms.niche
- Custom MetafieldsAdd custom fields to products for additional information and categorization.
- Performance TrackingMonitor and analyze key performance metrics in real-time.common
- Pixel ManagementManage tracking pixels for analytics and advertising purposes.table-stakes
- Product SelectionFacilitate the selection of products for your store or catalog.
- Product SyncSync your product inventory seamlessly across platforms.
- Real-Time Data UpdatesReceive real-time updates on prices and stock levels.
- Retargeting CampaignsRe-engage visitors with targeted ads based on their previous interactions.common
- Social Media ManagementManage and schedule posts across various social media platforms.common
- Target-Specific FeedsCreate product feeds tailored to specific audiences or channels for better engagement.
- Traffic Source IdentificationIdentify and analyze the sources of traffic to your site or content.differentiator
- 24/7 Customer SupportAccess customer support anytime with 24/7 availability for assistance.common
- UTM TrackingTrack campaign performance with UTM parameters for detailed insights.common
- Catalog ManagementOrganize and manage product catalogs for easy navigation and updates.niche
Pricing plans
FREE
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Shopify20.99/month
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Most popular Shopify35.99/month
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Shopify45.99/month
|
Category rankings
As of Sep 3, 2026- Advertising#8of 25Top 32%
- Ads#13of 401Top 4%
- Marketing and conversion#23of 34Top 68%
See 90-day rank history for each category
Track daily rank changes, category shifts, and position volatility.
Featured placements
Omega Facebook Pixel, Meta Ads has been featured in the following sections on Shopify App Store in the last 30 days:
- categoryRecommended advertising apps
- categoryAds
Keyword rankings
Omega Facebook Pixel, Meta Ads ranks for 33 keywords across Shopify App Store. Here are the top 3:
- Rank #2
- 2.pixelRank #2
- Rank #3
Competitors & alternatives
Omega Facebook Pixel, Meta Ads doesn't have curated competitor matchups yet. Other tracked advertising apps on Shopify:
Frequently asked questions
What is Omega Facebook Pixel, Meta Ads?
Omega Facebook Pixel, Meta Ads is an app for Shopify. It currently holds a 4.8-star rating from 993 merchant reviews, and it has been listed on the marketplace since 2020. It is listed under the Advertising category on AppRanks, where you can see its current category position, review-velocity trend, and how it compares against the top alternatives in the same space. Developed by Omega.
Is Omega Facebook Pixel, Meta Ads free?
Omega Facebook Pixel, Meta Ads offers a free plan that merchants can install on Shopify without entering payment details. Paid tiers Shopify, Shopify, Shopify unlock additional features for teams that outgrow the free plan. Pricing details on this page are mirrored from the live Shopify listing and refresh on each scrape cycle.
Who uses Omega Facebook Pixel, Meta Ads?
Omega Facebook Pixel, Meta Ads is actively installed across Shopify stores tracked by AppRanks. Its review base of 993 suggests adoption is concentrated in growth-stage and mid-market stores. It is part of the Advertising category on Shopify.
Where does Omega Facebook Pixel, Meta Ads rank on Shopify?
Omega Facebook Pixel, Meta Ads currently sits at position #8 in the Advertising category on Shopify. That places it in the top 32% of 25 apps tracked in the same category. Category positions are read from the live marketplace ranking and refresh on each scrape, so the number you see here reflects the most recent crawl rather than a long-running average.
What does Omega Facebook Pixel, Meta Ads integrate with?
Omega Facebook Pixel, Meta Ads lists 9 integrations on its Shopify marketplace page. The most prominent are Checkout, Shopify Flow, Shopify Admin, conversion api, dynamic product ads, facebook channel, plus 3 additional integrations listed on the marketplace page. Integration data is mirrored from the live Shopify listing on each refresh, so the set above tracks whatever the developer has currently published — it does not reflect deeper compatibility AppRanks has not been able to verify from public data.
What languages does Omega Facebook Pixel, Meta Ads support?
Omega Facebook Pixel, Meta Ads declares support for 5 languages on its Shopify marketplace listing: English, Chinese (Simplified), Vietnamese, French, Spanish. Language coverage is the locale set the developer has explicitly translated the app interface into — a broader set typically maps to a developer with international merchant traction.