Side-by-side comparison · 24 data points·24% similar
The official app from Meta. Seamlessly manage your Facebook and Instagram presence from one place.
| Facebook & Instagram | Omega Facebook Pixel Meta Feed | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
Optimize ads with Meta Pixel, Facebook CAPI, Improve product data & integrate with Facebook channel
| Metric | Facebook & Instagram | Omega Facebook Pixel Meta Feed |
|---|---|---|
| Rating | 3.5 ★ | ★ 4.8 ★ |
| Total reviews | ★ 4k | 856 |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free plan available |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | 1 tier | ★ 4 tiers |
| Listed features | 5 | 5 |
| Featured placements | ★ 4 | 2 |
| Languages | 21 supported | 1 supported |
| Listed since | Oct 2018 | Jan 2020 |
Based on the data on this page, Omega Facebook Pixel Meta Feed is the stronger choice for most Shopify App Store merchants — 4.8★ vs Facebook & Instagram's 3.5★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Pricing entry tiers: Facebook & Instagram at Free to install, Omega Facebook Pixel Meta Feed at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Facebook & Instagram has the larger user base (3,971 reviews vs 856), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Omega Facebook Pixel Meta Feed's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Omega Facebook Pixel Meta Feed; mid-market and enterprise merchants with specific feature requirements should evaluate both — Facebook & Instagram's 3,971-review base may include the workflow context that matches your specific use case better than Omega Facebook Pixel Meta Feed's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Facebook & Instagram audit • Omega Facebook Pixel Meta Feed audit
| Last updated | — | — |
|---|
| Keyword | Facebook & Instagram | Omega Facebook Pixel Meta Feed |
|---|---|---|
| meta | #1 | #8 |
| #1 | #8 | |
| pixel | #12 | #2 |
| mega menus | #24 | #11 |
| conversion tracking | #12 | #24 |
Both Facebook & Instagram and Omega Facebook Pixel Meta Feed offer paid plans only. Facebook & Instagram starts at Free to install; Omega Facebook Pixel Meta Feed starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Omega Facebook Pixel Meta Feed has the higher average rating (4.8★ from 856 reviews) compared to Facebook & Instagram (3.5★ from 3,971 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Facebook & Instagram fits better if you prioritize broader integrations; Omega Facebook Pixel Meta Feed is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Facebook & Instagram has more onboarding documentation maturity (3,971 reviews vs 856), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Facebook & Instagram typically suits early-stage and growth-mode stores based on its review-base composition (3,971 reviews). Omega Facebook Pixel Meta Feed aligns more with early-stage and growth-mode stores (856 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Facebook & Instagram and Omega Facebook Pixel Meta Feed both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Omega Facebook Pixel Meta Feed" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
