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Snapchat Ads vs TikTok
Side-by-side comparison · 24 data points
1. Listing metadata
Field-level data| Snapchat Ads | TikTok | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
Side-by-side comparison · 24 data points
| Snapchat Ads | TikTok | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
| Metric | Snapchat Ads | TikTok |
|---|---|---|
| Rating | 4.6 ★ | ★ 4.8 ★ |
| Total reviews | 568 | ★ 13k |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free to install |
| Built for Shopify | — | — |
| Pricing tiers | 1 tier | 1 tier |
| Listed features | 4 | 4 |
| Featured placements | 2 | ★ 4 |
| Review velocity (30d) | — | 0 new |
| Languages | 1 supported | 19 supported |
| Listed since | Nov 2018 | Oct 2020 |
TikTok edges out Snapchat Ads on rating (4.8★ vs 4.6★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number. Pricing entry tiers: Snapchat Ads at Free to install, TikTok at Free to install. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. TikTok has the larger user base (13,285 reviews vs 568), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Snapchat Ads's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to TikTok; mid-market and enterprise merchants with specific feature requirements should evaluate both — Snapchat Ads's 568-review base may include the workflow context that matches your specific use case better than TikTok's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Snapchat Ads audit • TikTok audit
| Last updated | — | — |
|---|
| Keyword | Snapchat Ads | TikTok |
|---|---|---|
| tiktok | Not ranked | #1 |
| tiktok shop | Not ranked | #2 |
| shoppers | #3 | Not ranked |
| cost | Not ranked | #3 |
| scroll to | #4 | Not ranked |
| Signal | Snapchat Ads | TikTok |
|---|---|---|
| Average rating | 4.6 ★ (568) | 4.8 ★ (13k) |
| Reviews · last 7 days | — | +0 |
| Reviews · last 30 days | — | +0 |
| Reviews · last 90 days | — | +0 |
Both Snapchat Ads and TikTok offer paid plans only. Snapchat Ads starts at Free to install; TikTok starts at Free to install. Compare the per-tier features in the Pricing section above before committing.
TikTok has the higher average rating (4.8★ from 13,285 reviews) compared to Snapchat Ads (4.6★ from 568 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Snapchat Ads fits better if you prioritize broader integrations; TikTok is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. TikTok has more onboarding documentation maturity (13,285 reviews vs 568), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Snapchat Ads typically suits early-stage and growth-mode stores based on its review-base composition (568 reviews). TikTok aligns more with established stores with steady traffic (13,285 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Snapchat Ads and TikTok both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Snapchat Ads" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
