Nabu vs TikTok

Nabu: Google Ads Retargeting edges out TikTok on rating (4.9★ vs 4.8★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number.

Pricing entry tiers: Nabu: Google Ads Retargeting at Free to install, TikTok at Free to install. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

TikTok has the larger user base (15,934 reviews vs 106), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Nabu: Google Ads Retargeting's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Recommended by size: small/early-stage merchants who need fast install and low risk should default to Nabu: Google Ads Retargeting; mid-market and enterprise merchants with specific feature requirements should evaluate both — TikTok's 15,934-review base may include the workflow context that matches your specific use case better than Nabu: Google Ads Retargeting's broader-but-shallower coverage.

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Is Nabu: Google Ads Retargeting or TikTok cheaper?

Both Nabu: Google Ads Retargeting and TikTok offer paid plans only. Nabu: Google Ads Retargeting starts at Free to install; TikTok starts at Free to install. Compare the per-tier features in the Pricing section above before committing.

Which has better reviews, Nabu: Google Ads Retargeting or TikTok?

Nabu: Google Ads Retargeting has the higher average rating (4.9★ from 106 reviews) compared to TikTok (4.8★ from 15,934 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.

Should I choose Nabu: Google Ads Retargeting or TikTok?

Nabu: Google Ads Retargeting holds the higher average rating (4.9★ vs 4.8★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, Nabu: Google Ads Retargeting or TikTok?

Both apps are one-click installs from the Shopify App Store. TikTok has the deeper published review base (15,934 vs 106), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Shopify App Store merchants?

Nabu: Google Ads Retargeting typically suits early-stage and growth-mode teams based on its published review base (106 reviews). TikTok typically suits established teams with steady usage based on its published review base (15,934 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

Can I migrate data between Nabu: Google Ads Retargeting and TikTok?

Migration support varies by app and category. Nabu: Google Ads Retargeting and TikTok both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Nabu: Google Ads Retargeting" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.