Google & YouTube for Shopify App Store
By Google LLC
Google & YouTube is the #2 ranked ads app on Shopify, with a 4.5 average rating from 4,860 reviews, 113 of which arrived in the last 30 days, with a free plan available, as of July 9, 2026.
Google & YouTube is a Shopify App Store app by Google LLC, launched November 2017. With a rating of 4.5★ from 4,860 reviews, it currently ranks #2 in the Ads category.
AppRanks data: Google & YouTube added 390 reviews in the last 90 days (46% of its all-time review count) — an active-velocity signal indicating ongoing user adoption.
AppRanks verdict
Generated from live marketplace data — refreshed daily
Google & YouTube is a highly rated Shopify app with an established review history. It is listed in the Ads category on Shopify App Store, which AppRanks treats as the canonical taxonomy node for ranking and competitor comparison. 4,860 reviews show steady adoption but the app hasn't crossed the heavy-volume bar yet. Review accumulation at this stage tends to come from segment-specific use cases rather than universal adoption, so fit-to-stack matters more than category-leader brand recognition. The free tier lets you trial the entry feature set without committing a payment method. AppRanks tracks rating, review count, pricing tier, and category position daily — the figures on this page reflect the most recent scrape from the canonical Shopify App Store listing.
Pros
- +High average rating (4.5★) signals consistent merchant satisfaction
- +4,860 reviews provide statistical reliability for the rating average
- +Free tier available — no card required to evaluate
- +Published by Google LLC — established developer track record
Cons
- −Limited public install-count data — adoption depth is harder to verify without Shopify's explicit number
Looking to switch from Google & YouTube?
See Google & YouTube's alternatives ranked by audit score, rating, and review velocity.
About Google & YouTube
How Google & YouTube works
Access the best of Google and YouTube, right from Shopify: Sync your products, deals, and shipping to Merchant Center to turn shoppers into customers. Drive sales with Performance Max ads across properties like Search and YouTube, and unlock insights with Google Analytics. Tap into Google's AI-powered tools like Product Studio to create and enhance images and Google Automated Discounts to optimize your profits. Showcase your store’s reputation by displaying the new store widget.
Screenshots
Key features
- Connect your store to Merchant Center to showcase your products across Google
- Help drive more sales with a Performance Max ad campaign, powered by Google AI
- Connect your store to YouTube to turn viewers into shoppers
- Connect the full ecommerce journey with insights in Google Analytics
- Let Google AI handle sale pricing. Optimize profits with Automated Discounts.
Standardized capabilities
Normalized capabilities detected for this app, comparable across the marketplace.
- Ad Spend ManagementManage and optimize your advertising budget across various platforms.Common
- AI-Generated Images and VideoCreate unique images and videos using AI technology.Common
- AI OptimizationLeverage AI to enhance performance and improve conversion rates.Common
- AI TargetingUtilize AI to identify and target the right audience segments.Common
- Audience SegmentsDefine and manage specific audience segments for targeted outreach.Common
- Automated Email CampaignsSend automated email campaigns to nurture leads and drive conversions.Common
- Checkout ProcessStreamline the checkout process to enhance customer experience and reduce cart abandonment.Common
- Click-Through Rate TrackingMonitor click-through rates to assess campaign effectiveness.Common
- Conversion TrackingTrack and measure conversion rates to optimize marketing efforts.Common
- Cost Per Acquisition TrackingTrack and analyze the cost of acquiring new customers through ads.Common
- Custom AudiencesCreate targeted audience segments for marketing campaigns.Common
- Custom DashboardsCreate interactive dashboards tailored to your analytics needs.Common
- Engagement Metrics TrackingMonitor user interactions to optimize marketing strategies and improve engagement.Differentiator
- Event-Based FeaturesUtilize features that trigger based on specific events or actions.Common
- Impression CountsTrack the number of impressions for your content and ads effectively.Differentiator
- Inventory and Order SyncSync inventory and order data across multiple platforms.Common
- Lookalike Audience TargetingTarget new customers similar to your best existing ones using lookalike audiences.Differentiator
- Performance TrackingMonitor and analyze key performance metrics in real-time.Common
- Optimized Product FeedsCreate and manage optimized product feeds for better visibility.
- Product SyncSync your product inventory seamlessly across platforms.Common
- Retargeting CampaignsRe-engage visitors with targeted ads based on their previous interactions.Common
- ROI AnalysisEvaluate the return on investment for your marketing efforts.Common
- Template ManagementCreate and manage templates for consistent branding and messaging.Common
- Video AdvertisingLeverage video ads to showcase products and engage potential customers.Differentiator
- Automated DiscountsAutomatically apply discounts to enhance customer engagement and sales.
Pricing plans
Free
|
Ratings and reviews
- 5685 (14%)
- 475 (2%)
- 322 (0%)
- 25 (0%)
- 153 (1%)
Category rankings
As of Jul 9, 2026- Ads#2of 314Top 1%
- Advertising#13of 25Top 52%
- Selling products#18of 39Top 47%
See 90-day rank history for each category
Track daily rank changes, category shifts, and position volatility.
Featured placements
Google & YouTube has been featured in the following sections on Shopify App Store in the last 30 days:
- categoryRecommended advertising apps
- categoryAds
- categorySales channels
- homePopular with merchants across Shopify
Keyword rankings
Google & YouTube ranks for 21 keywords across Shopify App Store. Here are the top 3:
- Rank #7
- Rank #1
- 3.costRank #1
Competitors & alternatives
Google & YouTubedoesn't have curated competitor matchups yet. Other tracked ads apps on Shopify:
Frequently asked questions
What is Google & YouTube?
Google & YouTube is an app for Shopify. It currently holds a 4.5-star rating from 4,860 merchant reviews, and it has been listed on the marketplace since 2017. It is listed under the Ads category on AppRanks, where you can see its current category position, review-velocity trend, and how it compares against the top alternatives in the same space. Developed by Google LLC.
Is Google & YouTube free?
Google & YouTube offers a free plan that merchants can install on Shopify without entering payment details. Pricing details on this page are mirrored from the live Shopify listing and refresh on each scrape cycle.
Who uses Google & YouTube?
Google & YouTube is actively installed across Shopify stores tracked by AppRanks. Its review base of 4,860 signals a mature user community spanning small, mid-market, and enterprise merchants. It is part of the Ads category on Shopify.
Where does Google & YouTube rank on Shopify?
Google & YouTube currently sits at position #2 in the Ads category on Shopify. That places it in the top 1% of 314 apps tracked in the same category. Category positions are read from the live marketplace ranking and refresh on each scrape, so the number you see here reflects the most recent crawl rather than a long-running average.
What does Google & YouTube integrate with?
Google & YouTube lists 6 integrations on its Shopify marketplace page. The most prominent are Checkout, Google Ads, Google Analytics, Google Merchant Center, Google Shopping, YouTube Shopping. Integration data is mirrored from the live Shopify listing on each refresh, so the set above tracks whatever the developer has currently published — it does not reflect deeper compatibility AppRanks has not been able to verify from public data.
How active are Google & YouTube reviews?
Google & YouTube has received 113 reviews in the last 30 days, 390 in the last 90 days. The 30-day pace is slower than the 90-day pace — review volume is decelerating. Review velocity is one of the faster-moving signals on a marketplace listing — sustained pace correlates with active install growth and ongoing developer engagement, while a sharp drop is often the earliest visible signal of a stalled listing.
What languages does Google & YouTube support?
Google & YouTube declares support for 21 languages on its Shopify marketplace listing: English, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, with 15 additional locales documented on the marketplace listing. Language coverage is the locale set the developer has explicitly translated the app interface into — a broader set typically maps to a developer with international merchant traction.