Side-by-side comparison · 24 data points
Google Ads Tracking with 1-click install of Google Pixel. Enhanced Conversions & Upsell Tracking.
| Google Ads Pixel by Nabu | Google & YouTube | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer |
Connect your store to Google and YouTube to help turn more shoppers into customers
| Metric | Google Ads Pixel by Nabu | Google & YouTube |
|---|---|---|
| Rating | ★ 4.8 ★ | 4.5 ★ |
| Total reviews | 463 | ★ 4.9k |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free to install |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | ★ 3 tiers | 1 tier |
| Listed features | 5 | 5 |
| Featured placements | — | 4 |
| Review velocity (30d) | — | 108 new |
| Languages | 20 supported | 21 supported |
| Listed since | Jul 2017 | Nov 2017 |
Google Ads Pixel by Nabu edges out Google & YouTube on rating (4.8★ vs 4.5★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number. Pricing entry tiers: Google Ads Pixel by Nabu at Free to install, Google & YouTube at Free to install. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Google & YouTube has the larger user base (4,853 reviews vs 463), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Google Ads Pixel by Nabu's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Google Ads Pixel by Nabu; mid-market and enterprise merchants with specific feature requirements should evaluate both — Google & YouTube's 4,853-review base may include the workflow context that matches your specific use case better than Google Ads Pixel by Nabu's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Google Ads Pixel by Nabu audit • Google & YouTube audit
| Listed |
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| Last updated | — | — |
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| Keyword | Google Ads Pixel by Nabu | Google & YouTube |
|---|---|---|
| google ads | #2 | #7 |
| google ads tracking | #3 | #19 |
| conversion tracking | #23 | #6 |
| google shopping | #176 | #9 |
Not featured in any section recently.
No tracked changes.
| Signal | Google Ads Pixel by Nabu | Google & YouTube |
|---|---|---|
| Average rating | 4.8 ★ (463) | 4.5 ★ (4.9k) |
| Rating distribution | 5— 4— 3— 2— 1— | 581% 49% 33% 21% 16% |
| Reviews · last 7 days | — | +29 |
| Reviews · last 30 days | — | +108 |
| Reviews · last 90 days | — | +389 |
No reviews yet.
Both Google Ads Pixel by Nabu and Google & YouTube offer paid plans only. Google Ads Pixel by Nabu starts at Free to install; Google & YouTube starts at Free to install. Compare the per-tier features in the Pricing section above before committing.
Google Ads Pixel by Nabu has the higher average rating (4.8★ from 463 reviews) compared to Google & YouTube (4.5★ from 4,853 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Google Ads Pixel by Nabu fits better if you prioritize rating consistency; Google & YouTube is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Google & YouTube has more onboarding documentation maturity (4,853 reviews vs 463), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Google Ads Pixel by Nabu typically suits early-stage and growth-mode stores based on its review-base composition (463 reviews). Google & YouTube aligns more with early-stage and growth-mode stores (4,853 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
"Llevo un tiempo utilizando la aplicación Google & YouTube y la experiencia ha sido muy positiva. La integración con Google Merchant Center es sencilla y me ha facilitado enormemente la sincronización de mis productos. Es una herramienta muy estable, intuitiva y esencial para quienes buscan mejorar la visibilidad de su
Great i love it the job,
Migration support varies by app and category. Google Ads Pixel by Nabu and Google & YouTube both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Google Ads Pixel by Nabu" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
