Side-by-side comparison · 24 data points
Google Ads conversion tracking with 1-click Google Pixel install. Enhanced & upsell conversions.
| Google Ads Pixel by Nabu | Google & YouTube | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer |
Connect your store to Google and YouTube to help turn more shoppers into customers
| Metric | Google Ads Pixel by Nabu | Google & YouTube |
|---|---|---|
| Rating | ★ 4.7 ★ | 4.5 ★ |
| Total reviews | 496 | ★ 5.4k |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free to install |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | ★ 3 tiers | 1 tier |
| Listed features | 5 | 5 |
| Featured placements | — | 4 |
| Review velocity (30d) | — | 167 new |
| Languages | 20 supported | 21 supported |
| Listed since | Jul 2017 | Nov 2017 |
Google Ads Pixel by Nabu edges out Google & YouTube on rating (4.7★ vs 4.5★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number.
Pricing entry tiers: Google Ads Pixel by Nabu at Free to install, Google & YouTube at Free to install. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Google & YouTube has the larger user base (5,410 reviews vs 496), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Google Ads Pixel by Nabu's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to Google Ads Pixel by Nabu; mid-market and enterprise merchants with specific feature requirements should evaluate both — Google & YouTube's 5,410-review base may include the workflow context that matches your specific use case better than Google Ads Pixel by Nabu's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Google Ads Pixel by Nabu audit • Google & YouTube audit
| Listed |
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| Last updated | — | — |
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| Keyword | Google Ads Pixel by Nabu | Google & YouTube |
|---|---|---|
| google ads | #1 | #3 |
| conversion tracking | #4 | #5 |
| google ads tracking | #5 | #14 |
| google shopping | #204 | #9 |
Not featured in any section recently.
No tracked changes.
| Signal | Google Ads Pixel by Nabu | Google & YouTube |
|---|---|---|
| Average rating | 4.7 ★ (496) | 4.5 ★ (5.4k) |
| Rating distribution | 5— 4— 3— 2— 1— | 582% 410% 32% 21% 16% |
| Reviews · last 7 days | — | +32 |
| Reviews · last 30 days | — | +167 |
| Reviews · last 90 days | — | +480 |
No reviews yet.
Both Google Ads Pixel by Nabu and Google & YouTube offer paid plans only. Google Ads Pixel by Nabu starts at Free to install; Google & YouTube starts at Free to install. Compare the per-tier features in the Pricing section above before committing.
Google Ads Pixel by Nabu has the higher average rating (4.7★ from 496 reviews) compared to Google & YouTube (4.5★ from 5,410 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Google Ads Pixel by Nabu holds the higher average rating (4.7★ vs 4.5★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Google & YouTube has the deeper published review base (5,410 vs 496), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Google Ads Pixel by Nabu typically suits early-stage and growth-mode teams based on its published review base (496 reviews). Google & YouTube typically suits established teams with steady usage based on its published review base (5,410 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
take your time when starting and follow the instruction by the letter
Easy to set up and integrates really well with Shopify. Connecting Merchant Center and Google Analytics was straightforward, and having everything work through one app makes managing an online store much easier. Very useful for a small business looking to understand its traffic and grow sales.
Migration support varies by app and category. Google Ads Pixel by Nabu and Google & YouTube both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Google Ads Pixel by Nabu" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
