Side-by-side comparison · 24 data points
Connect your store to Google and YouTube to help turn more shoppers into customers
| Google & YouTube | Nabu | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer |
| Metric | Google & YouTube | Nabu: Google Ads Retargeting |
|---|---|---|
| Rating | 4.5 ★ | ★ 4.9 ★ |
| Total reviews | ★ 4.9k | 104 |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free to install |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | 1 tier | ★ 2 tiers |
| Listed features | 5 | 5 |
| Featured placements | 4 | — |
| Review velocity (30d) | 114 new | — |
| Languages | 21 supported | 20 supported |
| Listed since | Nov 2017 | Oct 2017 |
Based on the data on this page, Nabu: Google Ads Retargeting is the stronger choice for most Shopify App Store merchants — 4.9★ vs Google & YouTube's 4.5★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Pricing entry tiers: Google & YouTube at Free to install, Nabu: Google Ads Retargeting at Free to install. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Google & YouTube has the larger user base (4,899 reviews vs 104), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Nabu: Google Ads Retargeting's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Nabu: Google Ads Retargeting; mid-market and enterprise merchants with specific feature requirements should evaluate both — Google & YouTube's 4,899-review base may include the workflow context that matches your specific use case better than Nabu: Google Ads Retargeting's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Google & YouTube audit • Nabu: Google Ads Retargeting audit
| Listed |
|---|
| Last updated | — | — |
|---|
| Keyword | Google & YouTube | Nabu |
|---|---|---|
| google ads | #5 | #13 |
| google consent | #11 | #9 |
| google ads tracking | #19 | #23 |
| google shopping | #1 | #213 |
Not featured in any section recently.
No tracked changes.
| Signal | Google & YouTube | Nabu |
|---|---|---|
| Average rating | 4.5 ★ (4.9k) | 4.9 ★ (104) |
| Rating distribution | 582% 49% 33% 21% 16% | 5— 4— 3— 2— 1— |
| Reviews · last 7 days | +28 | — |
| Reviews · last 30 days | +114 | — |
| Reviews · last 90 days | +387 | — |
Both Google & YouTube and Nabu: Google Ads Retargeting offer paid plans only. Google & YouTube starts at Free to install; Nabu: Google Ads Retargeting starts at Free to install. Compare the per-tier features in the Pricing section above before committing.
Nabu: Google Ads Retargeting has the higher average rating (4.9★ from 104 reviews) compared to Google & YouTube (4.5★ from 4,899 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Google & YouTube fits better if you prioritize broader integrations; Nabu: Google Ads Retargeting is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Google & YouTube has more onboarding documentation maturity (4,899 reviews vs 104), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Google & YouTube typically suits early-stage and growth-mode stores based on its review-base composition (4,899 reviews). Nabu: Google Ads Retargeting aligns more with early-stage and growth-mode stores (104 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
duidelijk en makkelijk in gebruik, absoluut fijn
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Migration support varies by app and category. Google & YouTube and Nabu: Google Ads Retargeting both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Nabu: Google Ads Retargeting" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
