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Field-level data| Google & YouTube | Nabu | |
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| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer |
| Google & YouTube | Nabu | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer |
Connect your store to Google and YouTube to help turn more shoppers into customers
| Metric | Google & YouTube | Nabu: Google Ads Retargeting |
|---|---|---|
| Rating | 4.5 ★ | ★ 4.9 ★ |
| Total reviews | ★ 5.4k | 106 |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free to install |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | 1 tier | ★ 2 tiers |
| Listed features | 5 | 5 |
| Featured placements | 4 | — |
| Review velocity (30d) | 152 new | — |
| Languages | 21 supported | 20 supported |
| Listed since | Nov 2017 | Oct 2017 |
Based on the data on this page, Nabu: Google Ads Retargeting is the stronger choice for most Shopify App Store merchants — 4.9★ vs Google & YouTube's 4.5★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: Google & YouTube at Free to install, Nabu: Google Ads Retargeting at Free to install. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Google & YouTube has the larger user base (5,441 reviews vs 106), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Nabu: Google Ads Retargeting's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to Nabu: Google Ads Retargeting; mid-market and enterprise merchants with specific feature requirements should evaluate both — Google & YouTube's 5,441-review base may include the workflow context that matches your specific use case better than Nabu: Google Ads Retargeting's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Google & YouTube audit • Nabu: Google Ads Retargeting audit
| Listed |
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| Last updated | — | — |
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| Keyword | Google & YouTube | Nabu |
|---|---|---|
| google ads | #3 | #91 |
| google fonts | #11 | #7 |
| google consent | #15 | #11 |
| google ads tracking | #16 | #24 |
| google shopping | #8 | #215 |
Not featured in any section recently.
No tracked changes.
| Signal | Google & YouTube | Nabu |
|---|---|---|
| Average rating | 4.5 ★ (5.4k) | 4.9 ★ (106) |
| Rating distribution | 582% 410% 32% 21% 16% | 5— 4— 3— 2— 1— |
| Reviews · last 7 days | +23 | — |
| Reviews · last 30 days | +152 | — |
| Reviews · last 90 days | +483 | — |
Both Google & YouTube and Nabu: Google Ads Retargeting offer paid plans only. Google & YouTube starts at Free to install; Nabu: Google Ads Retargeting starts at Free to install. Compare the per-tier features in the Pricing section above before committing.
Nabu: Google Ads Retargeting has the higher average rating (4.9★ from 106 reviews) compared to Google & YouTube (4.5★ from 5,441 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Nabu: Google Ads Retargeting holds the higher average rating (4.9★ vs 4.5★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Google & YouTube has the deeper published review base (5,441 vs 106), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Google & YouTube typically suits established teams with steady usage based on its published review base (5,441 reviews). Nabu: Google Ads Retargeting typically suits early-stage and growth-mode teams based on its published review base (106 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
So far so good for me since this is my first time starting my ecommerce business. Google has really been supportive of reviewing and executing my products. really thankful.
very good
No reviews yet.
Migration support varies by app and category. Google & YouTube and Nabu: Google Ads Retargeting both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Nabu: Google Ads Retargeting" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
