Equifax BusinessConnect™ for Acquiring and Managing B2B Marketing Data for Salesforce AppExchange
By Equifax Inc.
Equifax BusinessConnect™ for Acquiring and Managing B2B Marketing Data is the #572 ranked marketing app on Salesforce, as a paid app, as of July 12, 2026.
Equifax BusinessConnect™ for Acquiring and Managing B2B Marketing Data is a Salesforce AppExchange app by Equifax Inc..
AppRanks data: Equifax BusinessConnect™ for Acquiring and Managing B2B Marketing Data ranks #572 in Marketing on Salesforce AppExchange, placing it in the top 62% of that category.
AppRanks verdict
Generated from live marketplace data — refreshed daily
Equifax BusinessConnect™ for Acquiring and Managing B2B Marketing Data is a newly-listed Salesforce app with a limited review volume. It is listed in the Marketing category on Salesforce AppExchange, which AppRanks treats as the canonical taxonomy node for ranking and competitor comparison. no published reviews yet means feature claims are unverified by the wider merchant base. Without a published review base, the only fit-signal available is the developer's own documentation plus the marketplace's listing-quality audit (linked below). Paid-only pricing means evaluating fit on the marketplace listing or via the developer's documentation before installing. AppRanks tracks rating, review count, pricing tier, and category position daily — the figures on this page reflect the most recent scrape from the canonical Salesforce AppExchange listing.
Pros
- +Published by Equifax Inc. — established developer track record
Cons
- −No public reviews yet — fit and reliability are unverified
- −Paid-only pricing (paid) — evaluation requires committing payment details
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About Equifax BusinessConnect™ for Acquiring and Managing B2B Marketing Data
How Equifax BusinessConnect™ for Acquiring and Managing B2B Marketing Data works
BusinessConnect for Marketing lets you easily search for businesses, build prospect lists and enrich existing account, lead, and contact records using the Equifax B2B marketing database. BusinessConnect for Marketing helps businesses utilize unique marketing data to deliver insights that drive improved segmentation and marketing ROI.
Equifax also offers BusinessConnect for Credit, Collections & Sales Alignment. By integrating both platforms, your organization can benefit from true customer lifecycle management with effective segmentation and prospect targeting, streamlined sales and lead qualification, credit decisioning and portfolio management.
Features
Search for Prospects (Businesses or Contacts) Enter new markets and create marketing campaigns by searching for businesses and contacts that meet your selling criteria.
Enrich Accounts, Leads, and Contacts Bring back and save Equifax data like annual sales, industry codes, linkage information, and more.
Family Tree Look up the affiliate or legal hierarchy of your accounts to discover business opportunities within organizations you already do business with.
Key features
- Access to current data on more than 39.5 million businesses, including 15 million verified as active and “marketable”
- Segment your customers with up-to-date information from Equifax
- Find new businesses for marketing campaigns that match your selling criteria
Category rankings
As of Jul 12, 2026- Marketing#572of 932Top 62%
See 90-day rank history for each category
Track daily rank changes, category shifts, and position volatility.
Keyword rankings
Equifax BusinessConnect™ for Acquiring and Managing B2B Marketing Data ranks for 1 keywords across Salesforce AppExchange. Here are the top 1:
- 1.equifaxRank #5
Competitors & alternatives
Equifax BusinessConnect™ for Acquiring and Managing B2B Marketing Data doesn't have curated competitor matchups yet. Other tracked marketing apps on Salesforce:
Frequently asked questions
What is Equifax BusinessConnect™ for Acquiring and Managing B2B Marketing Data?
Equifax BusinessConnect™ for Acquiring and Managing B2B Marketing Data is an app for Salesforce. It is published on Salesforce AppExchange and tracked daily by AppRanks, and it has been listed on the marketplace since 2017. It is listed under the Marketing category on AppRanks, where you can see its current category position, review-velocity trend, and how it compares against the top alternatives in the same space. Developed by Equifax Inc..
Is Equifax BusinessConnect™ for Acquiring and Managing B2B Marketing Data free?
Equifax BusinessConnect™ for Acquiring and Managing B2B Marketing Data does not offer a permanent free plan on Salesforce. Pricing starts at 1650, and the listed tiers are Default Plan. Trial availability and exact billing terms are mirrored from the live Salesforce listing and may change between refresh cycles, so always confirm the headline price on the source marketplace before installing.
Who uses Equifax BusinessConnect™ for Acquiring and Managing B2B Marketing Data?
Equifax BusinessConnect™ for Acquiring and Managing B2B Marketing Data is actively installed across Salesforce stores tracked by AppRanks. Its review base is still building, which usually maps to early-stage merchants and stores piloting a new workflow. It is part of the Marketing category on Salesforce.
Where does Equifax BusinessConnect™ for Acquiring and Managing B2B Marketing Data rank on Salesforce?
Equifax BusinessConnect™ for Acquiring and Managing B2B Marketing Data currently sits at position #572 in the Marketing category on Salesforce. That places it in the top 61% of 932 apps tracked in the same category. Category positions are read from the live marketplace ranking and refresh on each scrape, so the number you see here reflects the most recent crawl rather than a long-running average.
What does Equifax BusinessConnect™ for Acquiring and Managing B2B Marketing Data integrate with?
Equifax BusinessConnect™ for Acquiring and Managing B2B Marketing Data lists 4 integrations on its Salesforce marketplace page. The most prominent are Sales Cloud, Service Cloud, Marketing Cloud, None. Integration data is mirrored from the live Salesforce listing on each refresh, so the set above tracks whatever the developer has currently published — it does not reflect deeper compatibility AppRanks has not been able to verify from public data.