Which is faster to set up, 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI or Equifax BusinessConnect™ for Acquiring and Managing B2B Marketing Data?

Both apps are one-click installs from the Salesforce AppExchange marketplace. 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI has more onboarding documentation maturity (1,277 reviews vs 0), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.

Which works better for small vs large Salesforce AppExchange stores?

360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI typically suits early-stage and growth-mode stores based on its review-base composition (1,277 reviews). Equifax BusinessConnect™ for Acquiring and Managing B2B Marketing Data aligns more with early-stage and growth-mode stores (0 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.

Can I migrate data between 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI and Equifax BusinessConnect™ for Acquiring and Managing B2B Marketing Data?

Migration support varies by app and category. 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI and Equifax BusinessConnect™ for Acquiring and Managing B2B Marketing Data both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Equifax BusinessConnect™ for Acquiring and Managing B2B Marketing Data" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.

AppRanks

360 SMS App for vs Equifax — Salesforce

360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI vs Equifax BusinessConnect™ for Acquiring and Managing B2B Marketing Data

Side-by-side comparison · 24 data points

360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI

4.9·1.3kreviews

Salesforce-native 360 SMS app to send and receive bulk SMS campaigns, manage WhatsApp messaging, and Telephony all in one place. Use automated texting and phone calling workflows to save time, improve response rates, and engage customers faster.

Shopifypaid

1. Listing metadata

Field-level data

	360 SMS App for Salesforce Messaging - Send SMS \| WhatsApp from Salesforce \| CTI	Equifax BusinessConnect™ for Acquiring and Managing B2B Marketing Data
Tagline	“Salesforce-native 360 SMS app to send and receive bulk SMS campaigns, manage WhatsApp messaging, and Telephony all in one place. Use automated texting and phone calling workflows to save time, improve response rates, and engage customers faster.”245 chars	“BusinessConnect for Marketing lets you easily search for businesses, build prospect lists and enrich existing Force.com® records using the Equifax B2B marketing database. Try it out for free by clicking "Get it Now!"”216 chars
Description	1162 / 2000 chars58% used	1129 / 2000 chars56% used
Screenshots	—	—
Languages	nlenfifrde+11 more	en
Platforms	Shopify	Shopify
Developer	360 Degree Cloud Technologies Pvt. Ltd.	Equifax Inc.

At a glance

9 metrics · auto-computed

Feature comparison between 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI and Equifax BusinessConnect™ for Acquiring and Managing B2B Marketing Data
Metric	360 SMS App for Salesforce Messaging - Send SMS \| WhatsApp from Salesforce \| CTI	Equifax BusinessConnect™ for Acquiring and Managing B2B Marketing Data
Rating	4.9 ★	—
Total reviews	1.3k	0
Free plan	—	—
Pricing	paid	paid
Built for Shopify	—	—
Pricing tiers	1 tier	1 tier
Listed features	★ 9	3
Languages	16 supported	1 supported
Listed since	May 2016	May 2017

AppRanks verdict

Generated from live data on this page

Based on the data on this page, 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI is the stronger choice for most Salesforce AppExchange merchants — 4.9★ vs Equifax BusinessConnect™ for Acquiring and Managing B2B Marketing Data's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Pricing entry tiers: 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI at paid, Equifax BusinessConnect™ for Acquiring and Managing B2B Marketing Data at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI has the larger user base (1,277 reviews vs 0), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Equifax BusinessConnect™ for Acquiring and Managing B2B Marketing Data's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI; mid-market and enterprise merchants with specific feature requirements should evaluate both — Equifax BusinessConnect™ for Acquiring and Managing B2B Marketing Data's 0-review base may include the workflow context that matches your specific use case better than 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI audit • Equifax BusinessConnect™ for Acquiring and Managing B2B Marketing Data audit

Listed	May 6, 2016	May 2, 2017

Last updated	—	—

3. Features

As listed by each developer

360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI

Texting works with SMS/WhatsApp! 98% Read Rate, 90 seconds Response Time! You know it, your customers want it! Within 2 minutes of the trial install, you can send/receive your first text message/SMS/MMS/WhatsApp/Webchat/CTI. Guaranteed!
Nurture leads with real conversations and reduce no-shows. Drive Customer Engagement with Two-Way SMS, AI Text Messaging, CTI, Calls, and Voicemail. Automate Inbound & Outbound SMS, Appointment Reminders, surveys, and follow-ups—all logged to Salesforce.
Built for Every Industry’s Needs 360 SMS is designed to cater to diverse industries, including Healthcare, Education, Finance, and more. Engage customers effortlessly while ensuring HIPAA, GDPR, and other regulatory compliance, all within Salesforce.
AI-powered Message Language Translation Break language barriers across 15+ channels, including WeChat, WhatsApp, and SMS for mass texting. AI agents and AI chatbots auto-detect preferred language and deliver sales messages.
Multichannel Messaging Take text messaging to the next level with 360 SMS using AI. Leverage multichannel mass texting and chat across SMS, WhatsApp, and WeChat - right from Salesforce. Boost outreach, streamline engagement and sales conversions!
Natively Built on Salesforce 360 SMS, a natively built text messaging app, ensures seamless integration and unmatched performance. Leverage a unified platform to simplify text messaging, enhance workflows and drive customer engagement—all in Salesforce.
Boost Sales with Widespread Presence Expand your presence over multiple channels in Salesforce like KakaoTalk, Viber, Zalo, Line, and more with advanced integration. From personalized texts to AI-powered messaging, get everything you need to boost sales.
THERE IS A SIGNIFICANT DIFFERENCE IN ARCHITECTURE & DESIGN. Click *GET IT NOW* for a Free Trial. Install now to see the magic of SMS/Texting within Salesforce! Do it yourself or take advantage of our free USA-based Salesforce and SMS consultants.
Free Support Experience seamless text messaging with 360 SMS! Enjoy free support to streamline your text messaging operations, boost customer engagement, and maximize efficiency—all within Salesforce. Simplify communication with free expert assistance.

Equifax BusinessConnect™ for Acquiring and Managing B2B Marketing Data

Access to current data on more than 39.5 million businesses, including 15 million verified as active and “marketable”
Segment your customers with up-to-date information from Equifax
Find new businesses for marketing campaigns that match your selling criteria

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	360 SMS App for Salesforce Messaging - Send SMS \| WhatsApp from Salesforce \| CTI	Equifax BusinessConnect™ for Acquiring and Managing B2B Marketing Data
services automation	#1	Not ranked
marketing	#1	Not ranked
messaging	#1	Not ranked
equifax	Not ranked	#5

9. App details

Long-form description · keyword frequency

360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI

Texting Experts! Compare us with others, you’ll see the difference! Features: Conversational 1-on-1 Texting | Threaded text messages on any object Link Tracking | Drip Campaigns Scheduled SMS & Event Reminders Bulk SMS/MMS, even from Reports Automated/Triggered SMS/WhatsApp through Process Builder Chatbot | Intelligent Text | Keyword-SMS based Responses SMS & Email Alerts Email Reply to Incoming Texts sends SMS response Dark Hours | Sticky SMS Number | SMS Templates | Text to Donate Verify the Phone Multichannel: SMS | MMS | CTI | Ringless Voicemail WhatsApp:2-way global messaging & WhatsApp Live Chat from website Supports: Omnichannel SMS Routing Sales, Service & Community Cloud | Marketing Cloud/Pardot/Marketo Salesforce1 mobile Long Code/Short Code | Bring Your Own Number (Fixed line, VOIP) / Carrier (Twilio, Nexmo, Ring Central, etc.) Compliance: TCPA, GDPR, HIPAA, etc. | Opt-In/Opt-Out Use Cases: Education, Recruitment, Mortgage, Real Estate, Professional Services, Healthcare, NPO, etc. Lead Capture/Qualification, Automated Reminders, Schedule Meetings, Marketing Campaigns, Case Management Demo: https://360smsapp.com/contact-us/

Top keywords

sms9×5.88%
etc3×1.96%
text3×1.96%
whatsapp3×1.96%
automated2×1.31%
campaigns2×1.31%
cloud2×1.31%
code2×1.31%
email2×1.31%
marketing2×1.31%
mms2×1.31%
number2×1.31%

Equifax BusinessConnect™ for Acquiring and Managing B2B Marketing Data

BusinessConnect for Marketing lets you easily search for businesses, build prospect lists and enrich existing account, lead, and contact records using the Equifax B2B marketing database. BusinessConnect for Marketing helps businesses utilize unique marketing data to deliver insights that drive improved segmentation and marketing ROI. Equifax also offers BusinessConnect for Credit, Collections & Sales Alignment. By integrating both platforms, your organization can benefit from true customer lifecycle management with effective segmentation and prospect targeting, streamlined sales and lead qualification, credit decisioning and portfolio management. Features Search for Prospects (Businesses or Contacts) Enter new markets and create marketing campaigns by searching for businesses and contacts that meet your selling criteria. Enrich Accounts, Leads, and Contacts Bring back and save Equifax data like annual sales, industry codes, linkage information, and more. Family Tree Look up the affiliate or legal hierarchy of your accounts to discover business opportunities within organizations you already do business with.

Top keywords

marketing6×3.97%
businesses4×2.65%
businessconnect3×1.99%
contacts3×1.99%
equifax3×1.99%
sales3×1.99%
accounts2×1.32%
business2×1.32%

360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI vs Equifax BusinessConnect™ for Acquiring and Managing B2B Marketing Data

360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI

1. Listing metadata

Equifax BusinessConnect™ for Acquiring and Managing B2B Marketing Data

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

7. Activity in the last 90 days

360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI · 5 changes

Equifax BusinessConnect™ for Acquiring and Managing B2B Marketing Data · 0 changes

9. App details

Frequently asked

Is 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI or Equifax BusinessConnect™ for Acquiring and Managing B2B Marketing Data cheaper?

Should I choose 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI or Equifax BusinessConnect™ for Acquiring and Managing B2B Marketing Data?

Which is faster to set up, 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI or Equifax BusinessConnect™ for Acquiring and Managing B2B Marketing Data?

See full keyword rankings, install trends, and weekly alerts

More popular comparisons

Which works better for small vs large Salesforce AppExchange stores?

Can I migrate data between 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI and Equifax BusinessConnect™ for Acquiring and Managing B2B Marketing Data?