SMS-Magic | Business Messaging vs Equifax BusinessConnect™ for Acquiring and Managing B2B Marketing Data

Based on the data on this page, SMS-Magic | Business Messaging is the stronger choice for most Salesforce AppExchange admins — 4.8★ vs Equifax BusinessConnect™ for Acquiring and Managing B2B Marketing Data's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.

Pricing entry tiers: SMS-Magic | Business Messaging at paid, Equifax BusinessConnect™ for Acquiring and Managing B2B Marketing Data at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

SMS-Magic | Business Messaging has the larger user base (1,135 reviews vs 0), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Equifax BusinessConnect™ for Acquiring and Managing B2B Marketing Data's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Recommended by size: small/early-stage admins who need fast install and low risk should default to SMS-Magic | Business Messaging; mid-market and enterprise admins with specific feature requirements should evaluate both — Equifax BusinessConnect™ for Acquiring and Managing B2B Marketing Data's 0-review base may include the workflow context that matches your specific use case better than SMS-Magic | Business Messaging's broader-but-shallower coverage.

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Is SMS-Magic | Business Messaging or Equifax BusinessConnect™ for Acquiring and Managing B2B Marketing Data cheaper?

Both SMS-Magic | Business Messaging and Equifax BusinessConnect™ for Acquiring and Managing B2B Marketing Data offer paid plans only. SMS-Magic | Business Messaging starts at paid; Equifax BusinessConnect™ for Acquiring and Managing B2B Marketing Data starts at paid. Compare the per-tier features in the Pricing section above before committing.

Should I choose SMS-Magic | Business Messaging or Equifax BusinessConnect™ for Acquiring and Managing B2B Marketing Data?

AppRanks cannot separate these two on rating, because neither publishes one. SMS-Magic | Business Messaging does carry the larger published review base (1,135 vs 0). Read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, SMS-Magic | Business Messaging or Equifax BusinessConnect™ for Acquiring and Managing B2B Marketing Data?

Both apps are one-click installs from the Salesforce AppExchange. SMS-Magic | Business Messaging has the deeper published review base (1,135 vs 0), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Salesforce AppExchange admins?

SMS-Magic | Business Messaging typically suits early-stage and growth-mode teams based on its published review base (1,135 reviews). Equifax BusinessConnect™ for Acquiring and Managing B2B Marketing Data typically suits early-stage and growth-mode teams based on its published review base (0 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.