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1. Listing metadata
Field-level data| Marsello | Omnisend | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
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| Developer | ||
| Listed | ||
| Last updated | — | — |
| Marsello | Omnisend | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
| Metric | Marsello: Loyalty, Email, SMS | Omnisend Email Marketing & SMS |
|---|---|---|
| Rating | 4.4 ★ | ★ 4.7 ★ |
| Total reviews | 155 | ★ 3k |
| Free plan | Yes | Yes |
| Pricing | Free trial available | Free to install |
| Built for Shopify | — | — |
| Pricing tiers | 2 tiers | ★ 3 tiers |
| Listed features | 5 | 5 |
| Featured placements | — | 2 |
| Languages | 1 supported | 1 supported |
| Listed since | May 2017 | Mar 2014 |
Omnisend Email Marketing & SMS edges out Marsello: Loyalty, Email, SMS on rating (4.7★ vs 4.4★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number. Pricing entry tiers: Marsello: Loyalty, Email, SMS at Free trial available, Omnisend Email Marketing & SMS at Free to install. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Omnisend Email Marketing & SMS has the larger user base (2,969 reviews vs 155), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Marsello: Loyalty, Email, SMS's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Omnisend Email Marketing & SMS; mid-market and enterprise merchants with specific feature requirements should evaluate both — Marsello: Loyalty, Email, SMS's 155-review base may include the workflow context that matches your specific use case better than Omnisend Email Marketing & SMS's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Marsello: Loyalty, Email, SMS audit • Omnisend Email Marketing & SMS audit
| Keyword | Marsello | Omnisend |
|---|---|---|
| #811 | #4 |
Not featured in any section recently.
Both Marsello: Loyalty, Email, SMS and Omnisend Email Marketing & SMS offer paid plans only. Marsello: Loyalty, Email, SMS starts at Free trial available; Omnisend Email Marketing & SMS starts at Free to install. Compare the per-tier features in the Pricing section above before committing.
Omnisend Email Marketing & SMS has the higher average rating (4.7★ from 2,969 reviews) compared to Marsello: Loyalty, Email, SMS (4.4★ from 155 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Marsello: Loyalty, Email, SMS fits better if you prioritize broader integrations; Omnisend Email Marketing & SMS is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Omnisend Email Marketing & SMS has more onboarding documentation maturity (2,969 reviews vs 155), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Marsello: Loyalty, Email, SMS typically suits early-stage and growth-mode stores based on its review-base composition (155 reviews). Omnisend Email Marketing & SMS aligns more with early-stage and growth-mode stores (2,969 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Marsello: Loyalty, Email, SMS and Omnisend Email Marketing & SMS both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Marsello: Loyalty, Email, SMS" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
