What can Marsello: Loyalty, Email, SMS improve?

The weakest area in Marsello: Loyalty, Email, SMS's audit is Languages, scored at 50/100. The failing checks are language count, each with a concrete fix described below. Tightening this category is the highest-impact change available to the listing — its weight in the overall score makes it the lever most likely to move the headline number on the next refresh.

AppRanks

Marsello: Loyalty Listing Audit — 87/100

Quick verdict

Generated from Marsello: Loyalty, Email, SMS's audit data

Marsello: Loyalty, Email, SMS scores 87/100 across 6 category checks, which places it in the upper tier of audited Shopify App Store listings. Strengths: title optimization at 100/100 and categories & discoverability at 100/100 carry the headline — both above the 87/100 overall. Watch-items: languages (50/100) and technical & support (71/100) drag the average down; lifting languages is the single largest available lever. Per-category breakdown below.

Marsello: Loyalty, Email, SMS

Independent listing audit — Shopify

87/100·grade A·★ 4.5 (160)·audited 1d ago·0 changes in 30d

View app

87/100

Grade A

Strong listing

Overall

87/100

weighted across 6 areas

Grade

top tier

Last audit

1d ago

refreshed 1h ago

Changes

0 30d

view history →

This is an independent listing audit for Marsello: Loyalty, Email, SMS on Shopify. It scored 87/100 (grade A) on today's snapshot. Top strength: Categories & Discoverability at 100/100. Biggest gap: Languages at 50/100. We re-audit every 24 hours from the canonical Shopify listing.

Section breakdown

Detailed checks & fixes

Title Length29/30 chars
Title Keywords4 keywords found
Brand Name PositionTitle starts with a brand name
Separator UsageUses separator to structure title

Introduction97/100 chars
Intro Keywords10 unique keywords
Description383/500 chars
Description Keywords35 unique keywords
Feature List5 features listed
Feature ClarityAll features within 80 char limit
SEO Description150/160 chars
Demo StoreNo demo store URL

Low impact

Demo Store

Add a demo store URL so merchants can see your app in action before installing.

App IconApp icon is set
Screenshot Count7 screenshots
Hero VideoNo video content found
Screenshot Variety7 unique screenshots

Medium impact

Hero Video

Add a demo video to increase engagement — listings with videos get higher conversion rates.

Category Count2 categories
Category NamesAll categories have names
Feature Tags57 feature tags
Integrations13 integrations listed

Built for ShopifyNo Built for Shopify badge
Demo StoreNo demo store
Privacy PolicyPrivacy policy link provided
FAQFAQ link provided
DocumentationNo documentation link
TutorialNo tutorial or guide
Pricing Plans2 plan(s) with details

Medium impact

Built for Shopify

Earn the Built for Shopify badge to increase merchant trust and get priority placement.

Language CountOnly 1 language
EnglishEnglish supported
SpanishSpanish not listed
FrenchFrench not listed
GermanGerman not listed
PortuguesePortuguese not listed

Medium impact

Language Count

Add language support information. Multi-language apps reach significantly more merchants.

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Methodology

Six weighted areas, pass / warning / fail per check, tiers at 85 / 65. Full methodology · Glossary

Explore further

HistoryMarsello: Loyalty, Email, SMS changes0 updates in 30d BenchmarkLanguages rankingWhere Marsello: Loyalty, Email, SMS sits AppsMarsello: Loyalty, Email, SMS overviewReviews · keywords BestTop Shopify appsBeyond Marsello: Loyalty, Email, SMS MethodologyHow we score6-area weighted rubric GlossaryAudit termsScore, tier, sections

Last updated: September 6, 2026

How Marsello: Loyalty, Email, SMS's 87/100 breaks down

Marsello: Loyalty, Email, SMS's overall score of 87/100 is an excellent overall result, computed as the weighted average of 6 category checks. The spread is highly polarized across categories — 4 categories score above the headline number and 2 score below. The strongest category is Title Optimization (100/100, +13 vs overall); the weakest is Languages (50/100), a 37-point gap below the headline score — the largest single lever. Top three by score: Title Optimization (100), Categories & Discoverability (100), Description & Content (94).

Scoring criteria, category weightings, and the full rubric (identical across every Shopify App Store listing AppRanks audits) are documented on the methodology page and the audit-score glossary entry. Disputes or data corrections: [email protected].

Frequently asked questions

What is Marsello: Loyalty, Email, SMS's Shopify App Store audit score?

Marsello: Loyalty, Email, SMS scored 87/100 in the AppRanks listing audit — an excellent overall result. The score is the weighted average of 6 category checks: Title Optimization 100/100, Description & Content 94/100, Visual Assets 88/100, Categories & Discoverability 100/100, Technical & Support 71/100, Languages 50/100. Each category is scored against a fixed rubric that is identical for every app on the platform, so scores are directly comparable across Shopify listings.

What is Marsello: Loyalty, Email, SMS doing well?

Marsello: Loyalty, Email, SMS's strongest audit area is Title Optimization, scored at 100/100. Of the 4 checks AppRanks runs in this category, 4 pass cleanly, with the remainder in warning rather than failing state. This is the dimension a competing listing would need to match before Marsello: Loyalty, Email, SMS loses its current edge in this category.