Marsello: Loyalty, Email, SMS for Shopify App Store
By Marsello
Marsello: Loyalty, Email, SMS is the #74 ranked email marketing app on Shopify, with a 4.4 average rating from 155 reviews, with a free plan available, as of July 9, 2026.
Marsello: Loyalty, Email, SMS is a Shopify App Store app by Marsello, launched May 2017. With a rating of 4.4★ from 155 reviews, it currently ranks #74 in the Email marketing category.
AppRanks data: Marsello: Loyalty, Email, SMS ranks #74 in Email marketing on Shopify App Store, placing it in the top 23% of that category.
AppRanks verdict
Generated from live marketplace data — refreshed daily
Marsello: Loyalty, Email, SMS is a well-rated Shopify app with a growing review traction. It is listed in the Email marketing category on Shopify App Store, which AppRanks treats as the canonical taxonomy node for ranking and competitor comparison. 155 reviews put it in the early-traction tier — useful for early-stage stores willing to be on the leading edge. Early-traction review counts are sensitive to single launch periods or feature events, so a 30-day re-check before bigger commitments often resolves whether the trend is sustained. The free tier lets you trial the entry feature set without committing a payment method. AppRanks tracks rating, review count, pricing tier, and category position daily — the figures on this page reflect the most recent scrape from the canonical Shopify App Store listing.
Pros
- +Free tier available — no card required to evaluate
- +Published by Marsello — established developer track record
Cons
- −Single-language listing (English) — international merchants may need translation tooling
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About Marsello: Loyalty, Email, SMS
How Marsello: Loyalty, Email, SMS works
Marsello helps you grow your customer database and drive repeat sales with a loyalty program and marketing add-ons that work seamlessly with your Shopify eCommerce and POS systems. Launch a fully branded loyalty program with customizable points-earning options, rewards, and VIP tiers, then put your loyalty data to work with behavior-driven email marketing, SMS campaigns, and more.
Screenshots
Key features
- Loyalty Program: Increase repeat business with points, rewards, and VIP tiers
- Customer Portal: Make it easy for brands to sign up and engage with your program
- Marketing: Put your loyalty data to work with integrated email and SMS campaigns
- Reporting: Get real-time data about your loyalty and marketing performance.
- Works with eCommerce & POS: A consistent loyalty experience across your channels
Standardized capabilities
Normalized capabilities detected for this app, comparable across the marketplace.
- Abandoned Cart RecoveryAutomatically follow up with customers who leave items in their cart.Niche
- AI GenerationGenerate content and responses using advanced AI algorithms.Common
- AnalyticsAccess and analyze data to gain insights into your business performance.Common
- Analytics & ReportingUtilize comprehensive analytics and reporting tools for your business.
- API AccessIntegrate with external systems using a robust API for data exchange.Common
- Automated Email CampaignsSend automated email campaigns to nurture leads and drive conversions.Common
- Badge ManagementCreate and manage badges to recognize achievements or milestones.Differentiator
- Cart Abandonment EmailsAutomatically send emails to remind customers about their abandoned carts.Niche
- Checkout ProcessStreamline the checkout process to enhance customer experience and reduce cart abandonment.Common
- Cin7 IntegrationIntegrate with Cin7 for inventory and order management.
- Clover POS IntegrationIntegrate Clover POS for seamless in-store and online sales management.
- Coupon CodesCreate and manage coupon codes to attract customers and boost sales.table-stakes
- Custom CampaignsCreate tailored marketing campaigns to engage your audience effectively.Common
- Custom FontsUse and manage custom fonts to enhance your design.Common
- Custom ProgramsDesign tailored programs to meet specific customer engagement needs.Common
- Custom RewardsDevelop personalized rewards to enhance customer satisfaction and loyalty.table-stakes
- Data Import and ExportEasily import and export data in bulk for efficient management.Common
- Digital Wallet SupportEnable customers to pay using digital wallets for convenience.Differentiator
- Percentage and Volume DiscountsApply percentage and volume discounts to incentivize purchases.table-stakes
- Drip CampaignsAutomate a series of emails to nurture leads over time with drip campaigns.Common
- Early AccessProvide customers with early access to new features before they are widely available.Common
- EditorUtilize a powerful editor for modifying and enhancing your content.Common
- Email AutomationAutomate your email marketing campaigns for better engagement and efficiency.Common
- Email Domain ManagementManage and configure your email domains for better deliverability.
- Event ManagementCreate and manage events to engage customers and promote products.Common
- Exclusive AccessGain special permissions or features not available to all users.Differentiator
- Free Shipping OptionsOffer free shipping to enhance customer satisfaction and sales.Common
- Geolocation ServicesUtilize geolocation to enhance customer experiences and location-based services.Niche
- Gift CardsSell gift cards for customers to give as presents or use themselves.Differentiator
- Holiday GiftsManage and promote holiday gift options and returns for customers.Differentiator
- Insights and TipsReceive actionable insights and tips to improve your store's performance.
- Custom Landing PagesCreate tailored landing pages to enhance user experience and drive conversions.Niche
- Language SupportEnable support for multiple languages in your store.
- Lightspeed IntegrationIntegrate with Lightspeed for enhanced retail management.Niche
- Membership PerksProvide special perks and benefits to members to enhance loyalty.Common
- MembershipsOffer membership options to provide exclusive benefits to customers.Common
- Meta InformationManage meta information for products to enhance SEO and organization.
- Email NewslettersCreate and send newsletters to keep customers informed and engaged.Common
- Point System IntegrationImplement a point system for rewards or loyalty programs in your store.table-stakes
- Custom Pop-UpsCreate targeted pop-ups for promotions, reviews, and discounts to engage visitors.Common
- POS Rewards ProgramOffer rewards points to customers through your POS system.Common
- Product RecommendationsProvide personalized product recommendations to boost sales.Common
- Product ReviewsEnable customers to leave reviews for products they purchase.Differentiator
- Promotional CampaignsRun various promotional campaigns to boost sales and attract customers.Common
- Referral ProgramEncourage customers to refer others and earn rewards.table-stakes
- ReportingGenerate and view reports on various metrics and data.Common
- Reward ProgramsCreate and manage reward programs to incentivize customer loyalty.table-stakes
- Rewards RedemptionFacilitate the redemption of rewards for customers to enhance loyalty.Common
- Rule-Based TriggersImplement triggers based on defined rules for automated actions.Common
- Audience SegmentationDivide your audience into targeted segments for personalized marketing.Common
- SMS Capture ListCollect and manage a list of SMS subscribers for marketing.Niche
- SMS Marketing CampaignsCreate and manage targeted SMS marketing campaigns.Common
- Tagging SystemImplement a tagging system to enhance organization and searchability.Common
- Customer Targeting FeaturesUtilize targeting options to reach specific customer demographics effectively.Common
- Template ManagementCreate and manage templates for consistent branding and messaging.Common
- Order Tracking FeaturesProvide customers with tracking information for their orders.Common
- Translation ServicesTranslate your store content into different languages.Common
- Unlimited FormsCreate and manage an unlimited number of forms for data collection.Common
- Upsell and Cross-Sell EmailsSend targeted emails to encourage customers to purchase additional products.Common
- VIP TiersCreate tiered levels of VIP status to reward loyal customers differently.table-stakes
- Welcome EmailsSend personalized welcome emails to new customers after sign-up.Common
- Win-Back EmailsSend targeted emails to re-engage customers who haven't purchased recently.Common
- Compatibility SupportEnsure compatibility with various tools and services for seamless integration.
- Loyalty ProgramsImplement loyalty programs to reward repeat customers and increase retention.Differentiator
Pricing plans
Loyalty60/month
|
Loyalty120/month
|
Category rankings
As of Jul 9, 2026- Email marketing#74of 331Top 23%
- Loyalty and reward#98of 325Top 31%
See 90-day rank history for each category
Track daily rank changes, category shifts, and position volatility.
Keyword rankings
Marsello: Loyalty, Email, SMS ranks for 1 keywords across Shopify App Store. Here are the top 1:
- 1.emailRank #80
Competitors & alternatives
Marsello: Loyalty, Email, SMSdoesn't have curated competitor matchups yet. Other tracked email marketing apps on Shopify:
Frequently asked questions
What is Marsello: Loyalty, Email, SMS?
Marsello: Loyalty, Email, SMS is an app for Shopify. It currently holds a 4.4-star rating from 155 merchant reviews, and it has been listed on the marketplace since 2017. It is listed under the Email marketing category on AppRanks, where you can see its current category position, review-velocity trend, and how it compares against the top alternatives in the same space. Developed by Marsello.
Is Marsello: Loyalty, Email, SMS free?
Marsello: Loyalty, Email, SMS does not offer a permanent free plan on Shopify. Pricing starts at 60, and the listed tiers are Loyalty, Loyalty. Trial availability and exact billing terms are mirrored from the live Shopify listing and may change between refresh cycles, so always confirm the headline price on the source marketplace before installing.
Who uses Marsello: Loyalty, Email, SMS?
Marsello: Loyalty, Email, SMS is actively installed across Shopify stores tracked by AppRanks. Its review base of 155 suggests adoption is concentrated in growth-stage and mid-market stores. It is part of the Email marketing category on Shopify.
Where does Marsello: Loyalty, Email, SMS rank on Shopify?
Marsello: Loyalty, Email, SMS currently sits at position #74 in the Email marketing category on Shopify. That places it in the top 22% of 331 apps tracked in the same category. Category positions are read from the live marketplace ranking and refresh on each scrape, so the number you see here reflects the most recent crawl rather than a long-running average.
What does Marsello: Loyalty, Email, SMS integrate with?
Marsello: Loyalty, Email, SMS lists 13 integrations on its Shopify marketplace page. The most prominent are eCommerce & POS: A consistent loyalty experience across your channels, Languages, English, Works with, Checkout, Shopify POS, plus 7 additional integrations listed on the marketplace page. Integration data is mirrored from the live Shopify listing on each refresh, so the set above tracks whatever the developer has currently published — it does not reflect deeper compatibility AppRanks has not been able to verify from public data.