Shopify Messaging vs Happy Birthday Marketing

Shopify Messaging edges out Happy Birthday Marketing on rating (4.7★ vs 4.5★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number.

Pricing entry tiers: Happy Birthday Marketing at Free plan available, Shopify Messaging at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

Shopify Messaging has the larger user base (4,471 reviews vs 28), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Happy Birthday Marketing's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Recommended by size: small/early-stage merchants who need fast install and low risk should default to Shopify Messaging; mid-market and enterprise merchants with specific feature requirements should evaluate both — Happy Birthday Marketing's 28-review base may include the workflow context that matches your specific use case better than Shopify Messaging's broader-but-shallower coverage.

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Is Happy Birthday Marketing or Shopify Messaging cheaper?

Both Happy Birthday Marketing and Shopify Messaging offer paid plans only. Happy Birthday Marketing starts at Free plan available; Shopify Messaging starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.

Which has better reviews, Happy Birthday Marketing or Shopify Messaging?

Shopify Messaging has the higher average rating (4.7★ from 4,471 reviews) compared to Happy Birthday Marketing (4.5★ from 28 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.

Should I choose Happy Birthday Marketing or Shopify Messaging?

Shopify Messaging holds the higher average rating (4.7★ vs 4.5★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, Happy Birthday Marketing or Shopify Messaging?

Both apps are one-click installs from the Shopify App Store. Shopify Messaging has the deeper published review base (4,471 vs 28), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Shopify App Store merchants?

Happy Birthday Marketing typically suits early-stage and growth-mode teams based on its published review base (28 reviews). Shopify Messaging typically suits early-stage and growth-mode teams based on its published review base (4,471 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

Can I migrate data between Happy Birthday Marketing and Shopify Messaging?

Migration support varies by app and category. Happy Birthday Marketing and Shopify Messaging both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Happy Birthday Marketing" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.