How does AppRanks pick the top Marketing apps for Shopify App Store?

Apps appear here because Shopify App Store itself classifies them under Marketing — AppRanks does not editorially add or remove apps from this category set. Within the category, ranking uses average rating times the natural log of review count (rating × ln(reviewCount + 1)), which keeps a single 5-star outlier from leapfrogging an established listing while still letting a very-well-rated mid-volume app rank above a poorly-reviewed giant. The page refreshes daily from the canonical Shopify marketplace listing. AppRanks does not accept payment to alter ranking on public surfaces.

How often does this marketing apps list update?

Every 24 hours. AppRanks pulls fresh rating, review count, and pricing-tier data from each app's Shopify marketplace listing nightly. Apps that lose Shopify App Store's category tag (e.g., a developer changes the listing's primary category) drop off in the next nightly snapshot. The page itself is cached at the CDN for 1 hour to absorb traffic spikes, so during a refresh window the visible list lags the underlying data by at most one hour.

What does "Pick if" mean on each top-3 entry?

"Pick if" is a data-derived recommendation that surfaces the most useful selection criterion for that app — high rating with deep review base means category default; free tier with broad adoption means budget-first pick; high rating with moderate review count means satisfaction-led pick. The framing is generated from the same rating + review count + pricing data shown on the card, not from editorial judgment or paid placement.

Where can I see the full methodology and audit scoring?

The full methodology — including the rating × ln(reviewCount + 1) blend, refresh cadence, conflict-of-interest policy, and the per-app audit-score breakdown — is documented on the AppRanks About page and the audit-score glossary entry. Every app on this list also has a dedicated audit page that walks through title, content, visuals, pricing, and category-tag scoring against the marketplace's published standards.

10 Best Marketing Apps for Shopify (2026)

AppRanks

rating × ln(reviewCount + 1)

#1
Dondy: WhatsApp Marketing+Chat
4.9(820)Free plan available
Ranks #1 in the Shopify App Store marketing category as a category-leading listing. Currently has a growing review traction (820 reviews, 4.9★ avg). Pricing: Free plan available. Position holds for the trailing 30-day window.
Pick if: Pick this if you prioritize merchant satisfaction over scale — Dondy: WhatsApp Marketing+Chat holds a 4.9-star average across 820 reviews in the marketing category.
View audit Compare to #2 →
#2
Amp Back in Stock & Preorder +
4.9(941)Free plan available
Ranks #2 in the Shopify App Store marketing category as a category-leading listing. A growing review traction (941 reviews) with a 4.9-star average. Pricing: Free plan available. Position holds for the trailing 30-day window.
Pick if: Pick this if you prioritize merchant satisfaction over scale — Amp Back in Stock & Preorder + holds a 4.9-star average across 941 reviews in the marketing category.
View audit Compare to #1 →
#3
Brevo PushOwl: Email,Push,SMS
4.8(2242)Free plan available
Ranks #3 in the Shopify App Store marketing category as a category-leading listing. Tracks at 4.8★ across 2,242 reviews — established review history. Pricing: Free plan available. Position holds for the trailing 30-day window.
Pick if: Pick this if budget is the constraint — Brevo PushOwl: Email,Push,SMS ships a free tier and has 2,242 merchants reviewing it, so the no-card path is well-trodden.
View audit Compare to #2 →
#4
Pop Convert ‑ Pop Ups, Banners
4.9(8773)Free plan available
Holds position #4 in the Shopify App Store marketing category as a category-leading listing. Currently has an established review history (8,773 reviews, 4.9★ avg). Pricing: Free plan available. Refresh: daily from the source marketplace.
View audit Compare to #3 →
#5
Shopify Knowledge Base
3.6(29)Free
Currently sits at #5 in the Shopify App Store marketing category as a mixed-rating listing. An early-stage review volume (29 reviews) with a 3.6-star average. Pricing: Free. Refresh: daily from the source marketplace.
View audit Compare to #4 →
#6
Shopify Forms
4.5(720)Free
Holds position #6 in the Shopify App Store marketing category as a highly rated listing. Tracks at 4.5★ across 720 reviews — growing review traction. Pricing: Free. Refresh: daily from the source marketplace.
View audit Compare to #5 →
#7
Omnisend Email Marketing & SMS
4.7(3183)Free to install
Currently sits at #7 in the Shopify App Store marketing category as a highly rated listing. Currently has an established review history (3,183 reviews, 4.7★ avg). Pricing: Free to install. AppRanks tracks this listing on a 24-hour cycle.
View audit Compare to #6 →
#8
AfterShip Email Marketing,SMS
4.8(2367)Free plan available
Holds position #8 in the Shopify App Store marketing category as a category-leading listing. An established review history (2,367 reviews) with a 4.8-star average. Pricing: Free plan available. AppRanks tracks this listing on a 24-hour cycle.
View audit Compare to #7 →
#9
Privy ‑ Email, SMS & Pop Ups
4.5(4227)From $24/month
Currently sits at #9 in the Shopify App Store marketing category as a highly rated listing. Tracks at 4.5★ across 4,227 reviews — established review history. Pricing: From $24/month. AppRanks tracks this listing on a 24-hour cycle.
View audit Compare to #8 →
#10
Shopify Messaging
4.7(4471)Free to install
Holds position #10 in the Shopify App Store marketing category as a highly rated listing. Currently has an established review history (4,471 reviews, 4.7★ avg). Pricing: Free to install. Source: Shopify App Store's own published category position.
View audit Compare to #9 →

At-a-glance comparison

Same data as the ranked cards, condensed into a sortable-by-eye grid: rating × review depth × pricing tier across the top 10 marketing apps on Shopify App Store.

#	App	Rating	Reviews	Pricing
1	Dondy: WhatsApp Marketing+Chat	4.9★	820	Free plan available
2	Amp Back in Stock & Preorder +	4.9★	941	Free plan available
3	Brevo PushOwl: Email,Push,SMS	4.8★	2,242	Free plan available
4	Pop Convert ‑ Pop Ups, Banners	4.9★	8,773	Free plan available
5	Shopify Knowledge Base	3.6★	29	Free
6	Shopify Forms	4.5★	720	Free
7	Omnisend Email Marketing & SMS	4.7★	3,183	Free to install
8	AfterShip Email Marketing,SMS	4.8★	2,367	Free plan available
9	Privy ‑ Email, SMS & Pop Ups	4.5★	4,227	From $24/month
10	Shopify Messaging	4.7★	4,471	Free to install

Want to compare any two apps in detail (features, ratings trend, pricing plans side-by-side)? Open the head-to-head page from the "Compare to #N" link on each card above. Custom multi-app comparisons, historical rank trajectory, and CSV export are available on a paid plan.

Frequently asked

How does AppRanks pick the top Marketing apps for Shopify App Store?: Apps appear here because Shopify App Store itself classifies them under Marketing — AppRanks does not editorially add or remove apps from this category set. Within the category, ranking uses average rating times the natural log of review count (rating × ln(reviewCount + 1)), which keeps a single 5-star outlier from leapfrogging an established listing while still letting a very-well-rated mid-volume app rank above a poorly-reviewed giant. The page refreshes daily from the canonical Shopify marketplace listing. AppRanks does not accept payment to alter ranking on public surfaces.
How often does this marketing apps list update?: Every 24 hours. AppRanks pulls fresh rating, review count, and pricing-tier data from each app's Shopify marketplace listing nightly. Apps that lose Shopify App Store's category tag (e.g., a developer changes the listing's primary category) drop off in the next nightly snapshot. The page itself is cached at the CDN for 1 hour to absorb traffic spikes, so during a refresh window the visible list lags the underlying data by at most one hour.
What does "Pick if" mean on each top-3 entry?: "Pick if" is a data-derived recommendation that surfaces the most useful selection criterion for that app — high rating with deep review base means category default; free tier with broad adoption means budget-first pick; high rating with moderate review count means satisfaction-led pick. The framing is generated from the same rating + review count + pricing data shown on the card, not from editorial judgment or paid placement.
Where can I see the full methodology and audit scoring?: The full methodology — including the rating × ln(reviewCount + 1) blend, refresh cadence, conflict-of-interest policy, and the per-app audit-score breakdown — is documented on the AppRanks About page and the audit-score glossary entry. Every app on this list also has a dedicated audit page that walks through title, content, visuals, pricing, and category-tag scoring against the marketplace's published standards.

Methodology details: /glossary/audit-score · /about.

The 10 Best Marketing Apps for Shopify App Store (2026)

At-a-glance comparison

Frequently asked

Track these rankings over time