Email Marketing for WooCommerce by Omnisend for WordPress Plugin Directory
By Omnisend
Email Marketing for WooCommerce by Omnisend is the #12 ranked newsletter app on WordPress, with a 4.9 average rating from 168 reviews, as of Aug 31, 2026.
Email Marketing for WooCommerce by Omnisend is a WordPress Plugin Directory app by Omnisend. With a rating of 4.9★ from 168 reviews, it currently ranks #12 in the Newsletter category.
AppRanks data: Email Marketing for WooCommerce by Omnisend ranks #12 in Newsletter on WordPress Plugin Directory, placing it in the top 4% of that category.
AppRanks verdict
Generated from live marketplace data — refreshed daily
Email Marketing for WooCommerce by Omnisend is a category-leading WordPress app with a growing review traction. It is listed in the Newsletter category on WordPress Plugin Directory, which AppRanks treats as the canonical taxonomy node for ranking and competitor comparison. 168 reviews put it in the early-traction tier — useful for early-stage stores willing to be on the leading edge. Early-traction review counts are sensitive to single launch periods or feature events, so a 30-day re-check before bigger commitments often resolves whether the trend is sustained. Paid-only pricing means evaluating fit on the marketplace listing or via the developer's documentation before installing. AppRanks tracks rating, review count, pricing tier, and category position daily — the figures on this page reflect the most recent scrape from the canonical WordPress Plugin Directory listing.
Pros
- +High average rating (4.9★) signals consistent merchant satisfaction
- +Published by Omnisend — established developer track record
Cons
- −No declared third-party integrations on the listing — verify compatibility with your existing tools before installing
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How Email Marketing for WooCommerce by Omnisend works
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POWERFUL, YET INTUITIVE EMAIL MARKETING, NEWSLETTER, SMS MARKETING & AUTOMATION PLUGIN FOR WOOCOMMERCE
Omnisend is the ultimate email & SMS marketing plugin and CRM solution for WooCommerce, and helps more than 150,000 ecommerce stores around the world sell more stuff to more people. Our email marketing platform is designed to help you increase your revenue and effortlessly grow your business. With Omnisend, you can manage your customer relationships, build your email & SMS lists, send targeted campaigns, create automation workflows, and track your results — all from within your WordPress dashboard. Best of all, it’s completely free to get started!
Some of the features of Omnisend include:
🎉 All-in-one email & SMS marketing solution
With Omnisend, you can create and send email and SMS campaigns to targeted audiences, send sequential emails, onboard your new customers, and automate your full marketing strategy with a powerful automation visual workflow builder.
Once your email marketing campaigns are sent, reports with stats like open rate, click rate, and sales made from that specific campaign are ready for you to analyze. You can also track the data like who opened the emails and who clicked, and segment your customers further based on this information.
📧📱 Email & SMS Campaigns
Build beautiful email and SMS campaigns using our intuitive drag-and-drop editor
Use dynamic content to personalize the experience for your customers
Automatically import your store’s branding (logos, colors and fonts) into your email marketing messages & popups to save even more time
Send or schedule emails and SMS messages at a future date and time, and track your results in real-time
Use customer data to segment and target your email marketing campaigns to the right audience at the right time — create segments based on behavior, demographics, purchase history, and more
Set up automated campaigns that trigger based on customer behavior: Welcome new subscribers, recover abandoned carts, upsell and cross-sell products, and more
Use Omnisend’s product recommendation feature to automatically suggest products that your customers are most likely to buy
Test different subject lines, content, and designs to see what works best for your audience
Get insights into your campaigns with detailed reporting and analytics, and see how many people opened, clicked, and converted from your emails
🎉 Automation workflows
Build powerful automation workflows with our visual workflow builder
Automate your email marketing strategy from welcome emails to abandoned cart reminders and win-back campaigns
Trigger automation workflows based on user actions like sign-up, form submission, product purchase, or even inactivity
Measure workflow metrics in every step and find where you can do better
Use Omnisend’s powerful automation workflows to create seamless multi-channel experiences — send emails, SMS, push notifications, and more in a single workflow
Automatically sync your email and SMS audiences with Facebook Custom Audiences and Google Ads
Use our visual workflow builder to create complex automation workflows that drive conversions and revenue, and trigger campaigns based on behavior, demographics, purchase history, and more
Use dynamic content to personalize your email marketing campaigns based on customer data, show different product recommendations, pricing, and messaging to different segments
📱 SMS marketing
Set up automated SMS campaigns to engage customers with targeted messaging. Use SMS for order confirmations, shipping updates, and promotions
Use customer data to segment and target your SMS campaigns to the right audience at the right time by creating segments based on behavior, demographics, purchase history, and more
Use our customizable opt-in forms to collect phone numbers and consent to send SMS messages
Get insights into your SMS campaigns with advanced reporting and analytics to see how many people received, clicked, and converted from your messages
🎉 Integrated opt-in forms
Create and use opt-in forms right from Omnisend, and for more advanced forms, use our integrations with popular form builders
Use forms with your automation workflows as a trigger and automate your post-form submission
Segment your users based on different form submissions or submitted data
🎉 Built-in analytics & dashboards
View your full business insights right from the Omnisend dashboard with graphs, charts, and data widgets
Track every email marketing and SMS message and get in-detail metrics
🤖Omnisend AI
Instantly generate email copy, subject lines, and preheaders in your brand’s voice
Get AI-powered suggestions for grammar, tone, and style improvements
Automatically personalize messages based on customer behavior and preferences
Recommend the right products for each shopper using browsing and purchase history
Dynamically adapt one campaign to different customer types – no need to create multiples
Automatically build segments based on purchase data, engagement, RFM, and more
Predict churn and re-engage at-risk customers before they drop off
Identify high-value shoppers so you can target them with tailored campaigns
🎉 Ecommerce integrations
Integrations: Omnisend integrates with all major ecommerce tools, including Gorgias, Yotpo, Zapier, ShipStation, and 100s more
Product recommendations: Use Omnisend’s product recommendation feature to automatically suggest products that your customers are most likely to buy
Facebook and Google Ads sync: Automatically sync your contact data with Facebook ads or Google Ads to create targeted lookalike audiences
Advanced ecommerce reporting: Get insights into your ecommerce performance with detailed reporting and analytics to see how much revenue you generated, what products are selling, and more
🎉 Even more features
Turn your website visitors into subscribers with our website signup forms
Push notifications that let you reach all people online who opted in to receive push messages
Double opt-in feature for getting quality leads
Find out which contacts are becoming unengaged and optimize your email and SMS campaigns accordingly
🛡️ FULLY GDPR READY Omnisend is a self-hosted WordPress plugin. You own your data, and it is protected with the latest security standards. Our platform is fully GDPR compliant, so you can be confident that your customers’ data is being collected and used in a responsible way.
DRIVE ENGAGEMENT WITH OMNISEND Omnisend is an all-in-one email and SMS marketing automation platform designed to help ecommerce businesses drive engagement and increase revenue. Built by a team of experienced developers with a passion for ecommerce, Omnisend has been a top choice for merchants across the globe for over 10 years. Omnisend started in 2014 as an email marketing platform called Soundest. From day one, we made it our priority to put ecommerce marketers at the center of every decision we’d make — and that hasn’t changed at all.
Join thousands of happy customers and start driving engagement with Omnisend today. Here’s what our customers are saying about us:
★★★★★
“Very great functionality that makes my WooCommerce business grow rapidly. The support is outstanding, and they always do their best to solve everything I need.”
★★★★★
“Omnisend is excellent for a very beginner. It’s so easy to use but if you do not understand something, customer service is always ready to help. There is a chat icon on every page, and they answer just some minutes after the question. I feel very encouraged even if is my very first experience with such a service.”
★★★★★
“I manage multiple stores with different providers, mostly were mailchimp, well after trying omnisend (especially with big data stores) I decided to switch multiple big stores (over 100k orders); the decision was easy to make as the sync process on mailchimp, it took a week! Here it took 3 hours! That is just the biggest leap for me as mailchimp would randomly disconnect the store or cancel automations without notice (multiple accounts). Using omnisend on almost 10 stores for 4 months and everything is great! The interface, automations and support are very good, I strongly recommend them for stores who need data statistics and segmentation (grouping) on their audience (lists), who need fast automations, great, reliable and fast support. P.S. Their API has responses and it’s pretty well documented, I’ve made a few implementations and everything looks great!”
★★★★★
“We have been using Omnisend for some time now and their interface is easy and intuitive and integrating with our other systems and apps has been seamless. If ever we have a question they are quick to answer and are always helpful. A big shout out to both Agustine and Stefan they are a credit to your team 🙂”
WPBeginner talks about us in this video:
Omnisend Email & SMS marketing reviews by other experts:
NATIVE WOOCOMMERCE INTEGRATION: Omnisend’s email marketing & SMS plugin seamlessly integrates with WooCommerce to help you collect leads, create targeted segments, send emails, and grow your email and SMS list.
FORM INTEGRATION: Add Omnisend’s signup forms to your WordPress site with a few clicks and automatically add new subscribers to your Omnisend account. You can also segment your email marketing & SMS subscribers based on the form they filled out or the page they signed up from.
WOO COMMERCE INTEGRATION: Omnisend’s plugin is the perfect tool for WooCommerce users. You can segment your email marketing & SMS contacts based on their purchase history, including items purchased, total spend, and more. You can also send targeted campaigns to customers based on their purchase history, such as abandoned cart reminders and post-purchase follow-ups.
SMS MARKETING: With Omnisend’s SMS integration, you can effortlessly send targeted SMS campaigns to your customers. You can segment customers based on their purchase history, website activity, and more.
GREAT USER EXPERIENCE: Omnisend’s plugin is intuitive, with a user-friendly interface that lets you create and manage email marketing & SMS campaigns directly from your WordPress dashboard. With Omnisend’s plugin, you can take your email & SMS marketing to the next level.
Ads integrations:
Drive more traffic to your store with improved targeting and reporting.
Facebook Lead Ads
Facebook Custom Audiences
Google Ads Customer Match
Facebook Auto-Post Campaigns
Amazon Attribution
PageFly Landing Page Builder
Reelevant
GemPages
Quizell
Postcard Marketing Automation
Subscription integrations:
Send targeted campaigns and trigger automated messages based on contact subscription status and activity.
Recharge
Owids
Glew.io
Govalo
Subscriptions by Loop
Getsitecontrol
Reviews integrations:
Show your customers you care about them by following up on their reviews.
Judge.me
Yotpo Product Reviews
Loox Product Reviews & Photos
Stamped.io Reviews, Ratings & Loyalty
Growave ‑ Loyalty, Wishlist, Reviews
Junip – Product Reviews & UGC
Reviews and Customer Platform
Opinew Product Reviews
Reviews.io: Product Reviews
POWR
UGC Galleries
Fera
Vitals: All-in-One Marketing
Loyalty & Rewards integrations:
Discover apps that’ll help you turn one-time customers into repeat customers.
Smile
Loyalty Lion
Happy Birthday Discount
Gameball
Stamped.io Reviews, Ratings & Loyalty
Yotpo Loyalty & Referrals
ReConvert Upsell & Cross-Sell
Growave ‑ Loyalty, Wishlist, Reviews
ONE: Popups, SMS & Email Marketing
99minds – Gift Card, Loyalty & Promotion
UpViral
Lateshipment – Automate Post-Purchase Emails
Goaffpro Affiliate Marketing
Conjured Referrals
Lootly
Audmate
Giveaway Ninja
Affiliate & Influencer marketing integrations:
Use influencer marketing and affiliate data to make your workflows more relevant.
Gatsby
GrowthHero – Partner Marketing
Goaffpro Affiliate Marketing
Conjured Referrals
UpPromote: Affiliate Marketing
Webplanex Cashback Rewards
Giveaway Ninja
Automations & Middleware integrations:
Set up and customize automations between Omnisend and your favorite apps.
MESA – Workflow Automation
Zapier
Make
Alloy
Integrately
GemPages
Tresl – Segments
Supermetrics
Glew.io
Appy Pie Connect
SyncSpider
Argoid Upsell Cross‑sell Engine
Shipping & Logistics integrations:
Keep your customers up-to-date about their order status and shipping information.
AfterShip
ShipStation
Easyship
MultiParcels
Rush – Order Tracking & Lookup
Sufio
ParcelPanel Order Tracking
Lateshipment – Automate Post-Purchase Emails
WeSupply – Track Order, Lookup & Returns
TrackingMore
Tracktor
Loop Exchanges and Returns
Customer support integrations:
Apps to help you keep your brand top of mind.
Gorgias
Re:amaze
Intercom
Sufio
PageFly Landing Page Builder
Attentive
Contact Form Builder
Tidio ‑ Live Chat & Chatbots
Back-in-stock & wishlist integrations:
Build workflows based on back-in-stock items and your contact’s wishlists.
Swym
Back In Stock – Restock Alerts
Wishlist Hero
Notify Me! Back in Stock Alerts
SEAMLESS MIGRATION FROM MAILCHIMP, KLAVIYO, & MORE Omnisend has made migration from other ESPs or CRMs — like Mailchimp and Klaviyo — a seamless experience, thanks to our dedicated migration tools. That’s right, just a few clicks and a few minutes, and you’ll get your data imported into Omnisend. Switch now from Klaviyo, Mailchimp, ConvertKit, MailerLite, Drip and Active Campaign in just minutes.
Category rankings
As of Sep 6, 2026- Newsletter#12of 331Top 4%
- Marketing#13of 437Top 3%
- Woocommerce#56of 2,450Top 3%
See 90-day rank history for each category
Track daily rank changes, category shifts, and position volatility.
Keyword rankings
Email Marketing for WooCommerce by Omnisend ranks for 14 keywords across WordPress Plugin Directory. Here are the top 3:
- Rank #61
- Rank #126
- 3.chatbotRank #151
Competitors & alternatives
Email Marketing for WooCommerce by Omnisend doesn't have curated competitor matchups yet. Other tracked newsletter apps on WordPress:
Frequently asked questions
What is Email Marketing for WooCommerce by Omnisend?
Email Marketing for WooCommerce by Omnisend is an app for WordPress. It currently holds a 4.9-star rating from 168 merchant reviews, and AppRanks has been tracking its public marketplace data on the refresh cadence published in our methodology. It is listed under the Newsletter category on AppRanks, where you can see its current category position, review-velocity trend, and how it compares against the top alternatives in the same space. Developed by Omnisend.
Who uses Email Marketing for WooCommerce by Omnisend?
Currently around 40,000 active stores have installed Email Marketing for WooCommerce by Omnisend. Its review base of 168 suggests adoption is concentrated in growth-stage and mid-market stores. It is part of the Newsletter category on WordPress.
Where does Email Marketing for WooCommerce by Omnisend rank on WordPress?
Email Marketing for WooCommerce by Omnisend currently sits at position #12 in the Newsletter category on WordPress. That places it in the top 4% of 331 apps tracked in the same category. Category positions are read from the live marketplace ranking and refresh on each scrape, so the number you see here reflects the most recent crawl rather than a long-running average.