Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups for WordPress Plugin Directory
By Poptin
Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups is a WordPress app, with a 4.9 average rating from 689 reviews, as of July 10, 2026.
Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups is a WordPress Plugin Directory app by Poptin. With a rating of 4.9★ from 689 reviews.
AppRanks data: Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups ranks #0 in Email automation on WordPress Plugin Directory, placing it in the top 1% of that category.
AppRanks verdict
Generated from live marketplace data — refreshed daily
Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups is a category-leading WordPress app with a growing review traction. It is listed in the Email Marketing category on WordPress Plugin Directory, which AppRanks treats as the canonical taxonomy node for ranking and competitor comparison. 689 reviews show steady adoption but the app hasn't crossed the heavy-volume bar yet. Review accumulation at this stage tends to come from segment-specific use cases rather than universal adoption, so fit-to-stack matters more than category-leader brand recognition. Paid-only pricing means evaluating fit on the marketplace listing or via the developer's documentation before installing. AppRanks tracks rating, review count, pricing tier, and category position daily — the figures on this page reflect the most recent scrape from the canonical WordPress Plugin Directory listing.
Pros
- +High average rating (4.9★) signals consistent merchant satisfaction
- +Published by Poptin — established developer track record
Cons
- −No declared third-party integrations on the listing — verify compatibility with your existing tools before installing
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How Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups works
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All-in-one email marketing, email automation, pop ups, forms, and coupon platform to grow your audience, nurture customer relationships, and drive more sales. 🎉 Support | Demo | Upgrade | Sign Up for Free
Create beautiful email campaigns, newsletters, email popups, sms pop ups, exit intent popup, coupons and email marketing automation to convert more visitors into leads, subscribers, and sales.
How Poptin Emails & Pop Ups Can Help Your Business Grow 🚀
Grow your email list using email popups and forms
Segment contacts using behavior, tags, pop up interaction, and custom properties
Send targeted newsletters and email campaigns
Automate welcome, abandoned cart, birthday, reactivation and lifecycle emails
Recover cart abandonment with spin the wheel, exit offers and upsell pop up
Nurture customers with personalized email marketing journeys, coupons and promotions
Create a Poptin account for free
Poptin is a web application that works perfectly with WordPress and many more web platforms. Start creating your first popups and contact forms by opening your free account
📧 EMAIL MARKETING AUTOMATION Poptin gives you everything you need to grow and engage your audience in one platform. Organize and segment contacts using behavioral and engagement data, create and send unlimited email campaigns and newsletters, and automate personalized customer journeys based on subscriber activity, website behavior, ecommerce events, and lifecycle stages to increase conversions, retention, and revenue.
Unlimited email campaigns and unlimited email sending on all email marketing plans – no monthly sending caps or per-campaign limits.
Contact Management & Segmentation
Organize, manage, and segment your audience using tags, custom properties, popup and form interactions, engagement history, activity tracking, and behavioral data. Create highly targeted segments based on subscriber attributes, actions, website activity, and email campaign engagement to deliver more relevant experience
Contact profiles with complete activity history and engagement timeline
Custom properties including text, number, date, and boolean fields
Tags, subscriber preferences, and custom attributes
Popup and form interaction tracking
Website activity and visitor behavior tracking
UTM campaign, source, medium, content, term, and ID tracking
Email engagement tracking (opens, clicks, bounces, unsubscribes)
Consent and subscription status tracking
Contact search, filtering, import, and export
Dynamic merge tags and contact personalization
Segment by
* Tags, preferences, and custom properties
* Popup and form submissions
* Popup views, conversions, and gamified popup interactions
* Email opens, clicks, bounces, and engagement activity
* Website visits, page views, and browsing behavior
* Traffic source, referral source, and UTM campaigns
* Location, country, language, browser, OS, and device
* Subscription status, consent status, and lifecycle stage
Dynamic segments that update automatically as contacts change
Email Campaigns
Create, personalize, and send beautiful email campaigns and newsletters with our drag-and-drop editor. Use audience segmentation, preferences, dynamic content, personalization, coupons, scheduling, and advanced targeting to reach the right contacts at the right time and improve engagement, conversions, and sales.
* Visual automation workflow builder
* Welcome email automations
* Abandoned cart recovery sequences
* Birthday and anniversary email automations
* Reactivation and win-back campaigns
* Lead nurturing sequences
* Coupon delivery automations
* Customer onboarding journeys
* Cross-sell and upsell campaigns
* Trigger email automations from popup and form activity
* Trigger email automations from website activity and visitor behavior
* Trigger automation from email opens, clicks, and engagement activity
* Trigger email automations from tags, subscriber preferences, and contact property changes
* Trigger automations from dates, birthdays, anniversaries, and custom date fields
* Wait and delay actions for timed email automation and customer journeys
* Split conditions and branching logic for advanced automation flows
* Multi-step customer journeys with personalized paths
* Automation performance tracking and reporting
💻 SMART POP UPS & EMBEDDED FORMS Poptin forms and popup plugin tracks the website’s visitors’ behavior and shows the right message at the right time. The platform helps to improve conversion rate and turn more visitors into leads, sales, newsletter subscribers, increases engagement, and recovers abandoning website and cart visitors using exit offers and exit intent technology and many other pop ups triggers.
You can create anything your marketing heart desires, from advanced overlays to SMS popups, inline forms, call button pop up, WhatsApp button, welcome bar, exit popups, and social widgets – it’s all on-brand and fully customizable with our powerful popup builder. Our popup plugin includes exit intent trigger on the free plan and many other advanced features. The free plan comes with 1,000 visitors of popups and forms per month.
Unlimited popups, forms, integrations & leads.
What do you get with Poptin?
Drag-and-Drop Pop Up Builder – Create popups and contact forms in minutes without coding
Responsive Templates – Choose from popup and form templates including lightbox, slide-in, floating bar, notification bar, fullscreen, video, countdown, mobile popups, and more
Inline Forms – Build inline forms and embed them anywhere on your website using a shortcode
Exit-Intent Technology – Unlimited exit popups. Our exit intent trigger is included on all plans 🥳
Analytics & Reporting – Track popup, form, and conversion analytics to optimize performance
Advanced Targeting & Triggers – Target visitors using exit intent, scroll depth, inactivity, page visits, clicks, URL targeting, device targeting, geolocation, traffic source, schedules, and audience targeting. Run your popup with our Autopilot trigger and get optimized results
Custom Design – Customize popups and forms with images, videos, HTML, CTAs, effects, layouts, and positioning
Integrations – Connect your pop ups with MailChimp, GetResponse, Omnisend, Kit, Pipedrive, ActiveCampaign, HubSpot, Klaviyo, Zoho CRM, Salesforce, Zapier, Make, and many more email marketing, CRM, and marketing automation platforms
A/B Testing – Compare video popups, popup forms, triggers and other pop up variations to improve conversion rate optimization
Custom Fields – Add predefined and custom fields to your pop ups including dropdowns, radio buttons, checkboxes, hidden fields, dates, and more
Gamified Popups – Increase engagement with Spin the Wheel, Scratch Card, and Pick a Gift popups. Highly recommended for WooCommerce stores to
increase sales
Landing Page Links – Collect leads using dedicated landing page links for popups and forms
Draft & Autosave – Automatically save and protect your work while creating and editing popups and forms
Multiple Users Management – Manage multiple users and sub-accounts with Agency and Growth plans.
SEO-Friendly & Accessibility Ready – SEO-friendly, accessible popups, forms, and widgets optimized for desktop and mobile devices.
Multi-Language Support & RTL – Create popups and forms in English, Hebrew, German, Japanese, Italian, Arabic, French, and many more languages & Full RTL support
Dynamic Content & Merge Tags – Display personalized text and images in popups and forms using Merge Tags and UTM parameters
Custom HTML Embeds – Embed quizzes, surveys, polls, maps, forms, social share buttons, and more directly into your popups
Multi-Step Popup Flows – Launch a popup from another popup and create double opt-in, triple opt-in, 2-step lightbox, slide-in, fullscreen overlays, and advanced conversion flows
Heatmaps & Session Recording Integrations – Track popup and form performance with Hotjar, Microsoft Clarity, Lucky Orange, ClickTale, FullStory, Smartlook, Crazy Egg, Mouseflow, and other heatmap and session recording tools
Compatible with Popular WordPress Builders – Show popups and forms on websites built with Elementor, Divi, Bricks Builder, Beaver Builder, WPBakery, SeedProd, Oxygen, Breakdance, Gutenberg, and more.
Deep WooCommerce integration – coming soon!
Advanced Triggers & Targeting Rules Pop up Triggers
Display popups based on visitor actions and behavior, including Exit Intent, Time Delay, Scroll Depth, Pages Visited, Click Count, Inactivity, On-Click Triggers, JavaScript Triggers, and Cart Triggers.
Pop up Targeting Options
Target your pop ups to visitors based on URL/Page Targeting, Device, Countries & Geo-Location (including US states), OS & Browsers, Days, Hours & Dates, Traffic Sources (Organic, Google Ads, Facebook, ChatGPT, Gemini, Claude, Perplexity, Reddit, YouTube, Pinterest, X, and more), New vs Returning Visitors, Cookies, Previous Pages Visited, Popup Engagement, View Count, Title Tags, Source Code, JavaScript Conditions, IP Blocking, AdBlock Detection, and more.
Gamified Pop ups Increase engagement, capture more leads, and drive more sales with interactive gamified popups. Create Spin the Wheel pop up, Scratch Card, and Pick a Gift popups with our gamified popup builder to reward visitors with coupon codes, discounts, and special offers. Perfect for WooCommerce stores looking to boost conversions and make pop ups promotions more engaging.
Available gamified popups:
Spin to Win pop up
Wheel of fortune pop ups or spin wheel pop ups let your visitors spin a wheel and get the chance to win one of the many prizes or codes on your wheel. Use the wheel of fortune pop up or spin wheel popup for almost always win situation for your visitors.
Scratch Card pop up
Scratch off pop ups or scratch card pop ups are where you set a code and the customer will “scratch” the card to reveal the code for your customers to use in your shop. Use a scratch off popup for that lottery card feel. There’s always a code that customers will win with the scratch cards popups.
Pick a Gift pop up
Pick a gift pop ups let your customers pick from one of three gifts for a chance to win a special code that can be used in your store. Use the gift pop ups if you want a bit of more thrill, with the visitors getting a chance to win a code or nothing at all.
Drag and Drop Inline Form Builder Create inline contact forms with Poptin and easily embed them anywhere on your website using a shortcode.
Use smart targeting and trigger options to maximize conversions, and build beautiful forms from scratch or with ready-made templates. Similar to pop ups, add powerful elements such as countdown timers, videos, custom HTML, images, shapes, and button attention effects to increase engagement. We support all field types, including name, email, phone, custom fields, dates, websites, numbers, dropdowns, radio buttons, checkboxes, and more, giving you complete flexibility to create the perfect form for any use case.
Use our form builder to create different versions for desktop and mobile, and display them using the same shortcode.
Run A/B tests – use our form builder to create a different version of your form, and also create a different trigger and targeting rules. Display different versions of your contact form using the same shortcode, and find out what’s the best version of your inline contact form.
Just like our pop ups, inline forms support all of Poptin’s integrations, allowing you to automatically send leads to your CRM, email marketing platform, help desk, webinar software, and more. Create advanced experiences by triggering a pop up after a form submission, showing a form only to visitors who interacted with a specific pop up, and combining forms and pop ups together to build highly targeted conversion funnels.
Create a Poptin account for free
Poptin is a web application that works perfectly with WordPress and many more web platforms. Start creating your first popups and contact forms by opening your free account
Coupons Create and manage fixed-value or unique coupon codes and display them directly in your coupon popups, discount pop ups, forms, and email campaign. Automatically reward visitors with personalized discounts, promotional offers, and coupon codes to increase conversions, recover abandoned visitors, grow your email list, and drive more sales. Track coupon usage through pop ups, redemptions, and performance to measure the effectiveness of your promotions and marketing campaigns.
Email & Pop Ups API (Coming Soon) Extend and automate your email marketing workflows with our upcoming API. Update contact properties, tags, preferences, and subscriber data programmatically, trigger email automations based on customer actions, and send email campaigns directly from your applications, websites, and internal systems. The API will also provide access to popup creation and management, including MCP support for AI agents that can build and optimize pop ups automatically. Retrieve popup performance and conversion statistics, manage campaigns at scale, and connect Poptin with your custom applications, workflows, and AI-powered experiences.
70+ Popup Integrations Connect pop ups & forms with the tools you already use, including Mailchimp, HubSpot, Salesforce, Pipedrive, Klaviyo, Omnisend, ActiveCampaign, Kit (ConvertKit), Brevo, Zapier, Make, Google Sheets, Webhooks, and many more. Sync contacts, automate workflows, trigger campaigns, and keep your marketing data connected across your entire tech stack.
Manage API keys securely from your account and connect Poptin with Zapier, Make, webhooks, custom applications, and thousands of other tools.
Use Poptin directly from your WordPress admin panel or as a standalone app
Access and manage your contacts, email campaigns, email automation, pop ups, forms, coupons, and analytics directly from your WordPress admin panel. Create, publish, track, and optimize your popups and email campaigns without switching between multiple tools, platforms or tabs.
Security & GDPR Features:
Poptin follows industry-standard security practices and is ISO 27001 compliant, ensuring your data is handled securely.
Poptin includes built-in tools to help you comply with GDPR and other privacy regulations.
Lead and Contact Deletion Controls – Manually delete leads at any time from the Leads dashboard.
Automatic Data Retention – Automatically delete lead data after 1, 3, 6, 12, 18, or 24 months, or choose to never store or never delete leads
Lead Information Access – View lead details, including IP addresses, for compliance, auditing, and record-keeping purposes.
Consent Checkboxes – Add consent checkboxes to require visitors to agree to your terms before submitting a pop up or form.
Double Opt-In Support – Enable double opt-in email confirmations to verify subscribers before adding them to your email list
Account Management – Easily update the email address and other information associated with your account.
Privacy-Friendly Tracking – Reduced cookie usage to help support privacy and compliance requirements
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Popular popups, email campaigns & mail automation use cases
* Show an exit-intent popup with a discount and automatically send abandoned cart emails to visitors who leave your checkout page before completing a purchase.
* Display a newsletter popup after visitors scroll 60% of a blog post, then automatically enroll them in a multi-email welcome series.
* Display personalized popups with coupon codes to visitors arriving from Google Ads, Facebook Ads, ChatGPT, or other marketing campaigns, and follow up with targeted email campaign.
* Collect dates through your forms and automatically send birthday emails, anniversary offers, and special promotions.
* Automatically identify contacts who haven’t opened or clicked emails recently and launch reactivation campaigns to win them back.
Category rankings
As of Jul 10, 2026- Email automation#0of 17Top 1%
- Email Marketing#0of 121Top 1%
- Popups#0of 37Top 1%
- Pop-ups#0of 3Top 1%
- Popup#11of 417Top 3%
- Newsletter#16of 329Top 5%
See 90-day rank history for each category
Track daily rank changes, category shifts, and position volatility.
Keyword rankings
Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups ranks for 12 keywords across WordPress Plugin Directory. Here are the top 3:
Competitors & alternatives
Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popupsdoesn't have curated competitor matchups yet. Other tracked email marketing apps on WordPress:
Frequently asked questions
What is Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups?
Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups is an app for WordPress. It currently holds a 4.9-star rating from 689 merchant reviews, and AppRanks has been tracking its public marketplace data on a daily refresh cycle. It is listed under the Email Marketing category on AppRanks, where you can see its current category position, review-velocity trend, and how it compares against the top alternatives in the same space. Developed by Poptin.
Who uses Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups?
Currently around 20,000 active stores have installed Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups. Its review base of 689 suggests adoption is concentrated in growth-stage and mid-market stores. It is part of the Email Marketing category on WordPress.