Hustle – Email Marketing, Lead Generation, Optins, Popups for WordPress Plugin Directory
Hustle – Email Marketing, Lead Generation, Optins, Popups is a WordPress app, with a 4.4 average rating from 859 reviews, as of July 9, 2026.
Hustle – Email Marketing, Lead Generation, Optins, Popups is a WordPress Plugin Directory app by WPMU DEV - Your All-in-One WordPress Platform. With a rating of 4.4★ from 859 reviews.
AppRanks data: Hustle – Email Marketing, Lead Generation, Optins, Popups ranks #0 in Optin on WordPress Plugin Directory, placing it in the top 1% of that category.
AppRanks verdict
Generated from live marketplace data — refreshed daily
Hustle – Email Marketing, Lead Generation, Optins, Popups is a well-rated WordPress app with a growing review traction. It is listed in the Optin category on WordPress Plugin Directory, which AppRanks treats as the canonical taxonomy node for ranking and competitor comparison. 859 reviews show steady adoption but the app hasn't crossed the heavy-volume bar yet. Review accumulation at this stage tends to come from segment-specific use cases rather than universal adoption, so fit-to-stack matters more than category-leader brand recognition. Paid-only pricing means evaluating fit on the marketplace listing or via the developer's documentation before installing. AppRanks tracks rating, review count, pricing tier, and category position daily — the figures on this page reflect the most recent scrape from the canonical WordPress Plugin Directory listing.
Pros
- +Published by WPMU DEV - Your All-in-One WordPress Platform — established developer track record
Cons
- −No declared third-party integrations on the listing — verify compatibility with your existing tools before installing
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How Hustle – Email Marketing, Lead Generation, Optins, Popups works
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Hustle is the ultimate marketing plugin for building a mailing list and converting site traffic. Lead generation just got easier with simple set up optin forms, targeted marketing popups, and designer-made templates. Build a social following while you’re at it with Hustle’s diverse social sharing capabilities. From the award winning developers of Smush image optimization and Forminator form builder at WPMU DEV.
Hustle lets you easily grow your mailing list or display targeted ads across your site with popups, optins, slide-ins, widgets, and shortcodes.
Access unlimited pop-ups, slide-ins, and social shares from the start with Hustle Pro.
Level up immediately with unlimited campaign creation + access to the full suite of WPMU DEV performance and marketing plugins. Learn more about Pro.
Instant Templates For Every Kind Of Offer Hustle makes the process of creating popups, slide-ins, and embeds easier with a range of pre-designed templates. The templates available represent a number of different use cases (e.g. Black Friday, giveaway, COVID notice, newsletter signup), meaning you can get started with a module that aligns with your campaign goals. See them in action below:
Learn The Ropes With These Hands-On Hustle Tutorials
How to Get the Most Email Subscribers Using Hustle
How to Make the Perfect Popup with Hustle
How To Get The Most Out Of Using Hustle
Get Creative With Styling For Desktop and Mobile Hustle’s flexible appearance settings can help your marketing stand out. Choose colors, animations, layouts, drop shadows, and display conditions from the easy-to-use design settings for all your marketing modules. By default layouts and templates are fully mobile responsive. But you can also make granular adjustments (margins, padding, borders, container sizing) to ensure your modules are popping on all devices.
Take Styling & Customization Even Further If you have an eye for detail you’ll love the additional customization options available with Hustle. As well as basic appearance elements like layout, images, typography, and color – Hustle allows for more advanced detailing like borders, spacing, shadow, module sizing, and more. There’s also custom CSS if you’d really like to make your modules your own.
Highly Targeted Display Settings Hustle has all the behavior and condition settings you’ll need to target visitors with email opt-ins or ads. Set up intelligent conditions such as: specific pages and posts, visitor device/browser, country, source of arrival, post registration, browser cookie, and a whole lot more.
Smart Triggers For Popups And Slide-ins As well as intelligent visibility conditions, Hustle also allows you to set up a range of behavior triggers for your popups and slide-ins. Including: time on page, scroll, exit-intent, and more.
Set Specific Schedules For Best Results Hustle makes it easy to schedule exactly when you want your marketing modules to deploy. Set start and end dates, schedule modules to show on specific days of the week, at a certain time of day, and choose a custom timezone to adhere to.
Reach Out To Visitors Via Email Once a user has engaged with one of your marketing modules it’s important to follow up with next steps or a simple welcome message. Hustle’s email settings allow you to easily whip up manual or automated email messages and establish that initial connection.
Get Busy With Social Sharing Hustle includes top social icons for easily building your following on your favorite social networks. Quickly enable the most popular social networks and use floating social, widgets, and shortcodes to add followers.
VKontakte
500px
Houzz
Twitch
YouTube
Telegram
Form Builder Integrations Hustle integrates with popular free form builders like Forminator, so you can embed your forms, polls, and quizzes into popups and slide-ins for interactive lead generation. Grow your following and capture more leads with Hustle.
Grow Your Mailing List Hustle integrates with all the popular email services. Just connect your account and start collecting new subscribers.
AWeber
ActiveCampaign
Campaign Monitor
MailChimp & MailChimp groups
Constant Contact
ConvertKit
GetResponse
Mailster
Hubspot
Sendy
Mad Mimi
Mautic
Infusionsoft
Brevo
MailPoet
MailerLite
iContact
Zapier
SendGrid
Gutenberg WordPress Editor Block Hustle supports both the Classic Editor plugin and Gutenberg. When you’re ready to say goodbye to shortcodes, the Hustle block pulls your opt-ins and embedded content in for you.
Smart Exit-Intent Hustle has exit-intent, a favorite of professional marketers, that detects when visitors are about to leave your site and – BOOM! A pop-up or slide-in to grab their attention.
ReCAPTCHA Spam Warrior Keep bot subscribers from taking over your mailing lists. Hustle connects to Googles ReCAPTCHA to protect your signup forms from spam.
Adblock is no Match for Hustle Hustle has the moves and displays pop-ups and slide-ins even when Adblockers try to block your content.
Measure Performance and Results Whether you’ve created a popup, slide in, or embed, Hustle allows you to track the results of each individual module with intelligent tracking data, conversion stats, and insightful charts for a visual representation. You can also set up a custom widget and include stats on your WP dashboard.
Features available in Hustle include:
Pop-ups, slide-ins, widgets, embeds and after post opt-ins
Ready-made marketing templates – Discount, sale, Black Friday, COVID-19
3 free popups upgrade to Hustle Pro for unlimited
3 free slide-ins upgrade to Hustle Pro for unlimited
3 free social share bars upgrade to Hustle Pro for unlimited
3 free embeds upgrade to Hustle Pro for unlimited
Built-in designs editor for simple customization
Color match your brand, like magic
Smooth display animations
Integrate with the best email services including: Aweber, MailChimp, MailChimp groups, Constant Contact, Sendy, Infusionsoft, GetResponse, Campaign Monitor, and many more
Super powerful conditions for targeting your audience
Schedule your modules to display at a specific time or date
Track how many times pop-ups, slide-ins and opt-ins are displayed
See submissions straight through WordPress
Conversion rates overview
4 default layouts
Easy management dashboard
New features, layouts and sass coming every month
What Do People Say About Hustle? ★★★★★
“I don’t know how I’ve survived this long without Hustle and Forminator, but I’m now using them on every website I build.” – sherylryan
★★★★★
“Recovering 15%+ of sales due to this. Insanely good. Thanks!” – lmbpack
★★★★★
“We used this plugin to build a beautiful pop-up to attract more users and increase conversion rate. Thanks” – inblch98
★★★★★
“Maybe the only plugin with free “exit intent” feature. Simple but powerful.” – tutoruniversitario
★★★★★
“Wow, we needed so many pop ups for client’s websites with this COVID thing going on. We used the Hustle on all of them. No problems and they look great!” – tammylfinch
A Note From Hustle Hey! This is Hustle, your trusted popup, email opt-in, and marketing plugin for WordPress. I’m part of the WPMU DEV team, a superhero-suite of WordPress plugins, services, and support. Here are some of our other free plugins:
Smush – Image Compression and Optimization
Forminator – Form, Quiz, Poll and Survey Builder
Hummingbird – Speed up, Cache, Optimize Your CSS and JS
Branda – White Label WordPress, Maintenance Mode and Coming Soon Pages
My superhero friends run the WPMU DEV Blog, your source for the very best WordPress tutorials. If you need to be in the know about WordPress, check it out.
Thanks for looking at Hustle, and I look forward to helping you market and grow your business with popups and more.
Enjoy, The Hustle
About Us WPMU DEV is a premium supplier of quality WordPress plugins, services and support. Join us here:
https://wpmudev.com/
Don’t forget to stay up to date on everything WordPress from the Internet’s number one resource:
WPMU DEV Blog
Hey, one more thing… we hope you enjoy our free offerings as much as we’ve loved making them for you!
Category rankings
As of Jul 9, 2026- Optin#0of 21Top 1%
- Subscription Form#0of 6Top 1%
- Popup#6of 417Top 2%
- Newsletter#8of 329Top 3%
- Marketing#9of 435Top 3%
- _browse_blocks#50of 427Top 12%
- _browse_popular#492of 508Top 97%
See 90-day rank history for each category
Track daily rank changes, category shifts, and position volatility.
Keyword rankings
Hustle – Email Marketing, Lead Generation, Optins, Popups ranks for 8 keywords across WordPress Plugin Directory. Here are the top 3:
Competitors & alternatives
Hustle – Email Marketing, Lead Generation, Optins, Popupsdoesn't have curated competitor matchups yet. Other tracked optin apps on WordPress:
Frequently asked questions
What is Hustle – Email Marketing, Lead Generation, Optins, Popups?
Hustle – Email Marketing, Lead Generation, Optins, Popups is an app for WordPress. It currently holds a 4.4-star rating from 859 merchant reviews, and AppRanks has been tracking its public marketplace data on a daily refresh cycle. It is listed under the Optin category on AppRanks, where you can see its current category position, review-velocity trend, and how it compares against the top alternatives in the same space. Developed by WPMU DEV - Your All-in-One WordPress Platform.
Who uses Hustle – Email Marketing, Lead Generation, Optins, Popups?
Currently around 90,000 active stores have installed Hustle – Email Marketing, Lead Generation, Optins, Popups. Its review base of 859 suggests adoption is concentrated in growth-stage and mid-market stores. It is part of the Optin category on WordPress.