Umbrella is the #109 ranked email marketing app on Shopify, with a 5.0 average rating from 2 reviews, with a free plan available, as of July 8, 2026.
Umbrella is a Shopify App Store app by Umbrella, launched August 2025. With a rating of 5.0★ from 2 reviews, it currently ranks #109 in the Email marketing category.
AppRanks data: Umbrella ranks #109 in Email marketing on Shopify App Store, placing it in the top 33% of that category.
AppRanks verdict
Generated from live marketplace data — refreshed daily
Umbrella is a category-leading Shopify app with a limited review volume. It is listed in the Email marketing category on Shopify App Store, which AppRanks treats as the canonical taxonomy node for ranking and competitor comparison. 2 reviews put it in the early-traction tier — useful for early-stage stores willing to be on the leading edge. Early-traction review counts are sensitive to single launch periods or feature events, so a 30-day re-check before bigger commitments often resolves whether the trend is sustained. The free tier lets you trial the entry feature set without committing a payment method. AppRanks tracks rating, review count, pricing tier, and category position daily — the figures on this page reflect the most recent scrape from the canonical Shopify App Store listing.
Pros
- +High average rating (5.0★) signals consistent merchant satisfaction
- +Free tier available — no card required to evaluate
Cons
- −Limited review base (2) — ratings can shift significantly with new feedback
Looking to switch from Umbrella?
See Umbrella's alternatives ranked by audit score, rating, and review velocity.
About Umbrella
How Umbrella works
Our app helps online stores grow their email and SMS subscriber lists using customisable pop-ups and opt-in prompts. Merchants can design prompts that match their branding and trigger them based on visitor behaviour, such as exit intent or time on site.
Display special offers, collect leads before product launches, or encourage newsletter sign-ups—turning store traffic into lasting customer relationships.feartute
Screenshots
Key features
- Custom Pop-Up Prompts – Create branded email and SMS opt-in pop-ups
- Behavior-Based Triggers – Show pop-ups on exit intent, scroll, or time delay
- List Growth Analytics – Track email/SMS subscribers and opt-in performance
Standardized capabilities
Normalized capabilities detected for this app, comparable across the marketplace.
- AnalyticsAccess and analyze data to gain insights into your business performance.table-stakes
- Consent CollectionCollect user consent for data processing and compliance.Differentiator
- Custom CampaignsCreate tailored marketing campaigns to engage your audience effectively.Common
- Email Capture FormsGrow your email list by capturing customer emails through forms.table-stakes
- Custom Pop-UpsCreate targeted pop-ups for promotions, reviews, and discounts to engage visitors.table-stakes
- ReportingGenerate and view reports on various metrics and data.Common
- SMS Capture ListCollect and manage a list of SMS subscribers for marketing.Common
- Unlimited FormsCreate and manage an unlimited number of forms for data collection.Common
- Visitor EngagementEnhance interactions with visitors through targeted content and features.
Pricing plans
FREE
|
GROWTH45/month
|
Category rankings
As of Jul 8, 2026- Email marketing#109of 331Top 33%
See 90-day rank history for each category
Track daily rank changes, category shifts, and position volatility.
Competitors & alternatives
Umbrelladoesn't have curated competitor matchups yet. Other tracked email marketing apps on Shopify:
Frequently asked questions
What is Umbrella?
Umbrella is an app for Shopify. It currently holds a 5.0-star rating from 2 merchant reviews, and it has been listed on the marketplace since 2025. It is listed under the Email marketing category on AppRanks, where you can see its current category position, review-velocity trend, and how it compares against the top alternatives in the same space. Developed by Umbrella.
Is Umbrella free?
Umbrella offers a free plan that merchants can install on Shopify without entering payment details. Paid tiers GROWTH unlock additional features for teams that outgrow the free plan. Pricing details on this page are mirrored from the live Shopify listing and refresh on each scrape cycle.
Who uses Umbrella?
Umbrella is actively installed across Shopify stores tracked by AppRanks. Its review base is still building, which usually maps to early-stage merchants and stores piloting a new workflow. It is part of the Email marketing category on Shopify.
Where does Umbrella rank on Shopify?
Umbrella currently sits at position #109 in the Email marketing category on Shopify. That places it in the top 33% of 331 apps tracked in the same category. Category positions are read from the live marketplace ranking and refresh on each scrape, so the number you see here reflects the most recent crawl rather than a long-running average.