AdRoll Marketing & Advertising for Shopify App Store
By AdRoll
AdRoll Marketing & Advertising is the #6 ranked advertising app on Shopify, with a 4.4 average rating from 322 reviews, with a free plan available, as of July 9, 2026.
AdRoll Marketing & Advertising is a Shopify App Store app by AdRoll, launched August 2015. With a rating of 4.4★ from 322 reviews, it currently ranks #6 in the Advertising category.
AppRanks data: AdRoll Marketing & Advertising ranks #6 in Advertising on Shopify App Store, placing it in the top 24% of that category.
AppRanks verdict
Generated from live marketplace data — refreshed daily
AdRoll Marketing & Advertising is a well-rated Shopify app with a growing review traction. It is listed in the Advertising category on Shopify App Store, which AppRanks treats as the canonical taxonomy node for ranking and competitor comparison. 322 reviews put it in the early-traction tier — useful for early-stage stores willing to be on the leading edge. Early-traction review counts are sensitive to single launch periods or feature events, so a 30-day re-check before bigger commitments often resolves whether the trend is sustained. The free tier lets you trial the entry feature set without committing a payment method. AppRanks tracks rating, review count, pricing tier, and category position daily — the figures on this page reflect the most recent scrape from the canonical Shopify App Store listing.
Pros
- +Free tier available — no card required to evaluate
- +Published by AdRoll — established developer track record
Cons
- −Single-category specialization (Ads) — useful but limited if you need broad capabilities
Looking to switch from AdRoll Marketing & Advertising?
See AdRoll Marketing & Advertising's alternatives ranked by audit score, rating, and review velocity.
About AdRoll Marketing & Advertising
How AdRoll Marketing & Advertising works
The majority of shoppers don’t make a purchase on the first visit to your store. AdRoll brand awareness ads find new ideal customers. AdRoll retargeting ads bring shoppers back to purchase again and again. Using over a decade of data and machine learning, our full-funnel multi-channel advertising solution is proven to generate awareness, deepen interest and drive outcomes with tools for identifying the right audience, building and optimizing campaigns and attributing cross-channel impact.
Screenshots
Key features
- Multi-channel: Target audiences on display, native, mobile apps, video, and CTV.
- Audience Segmentation: Launch ad campaigns targeting your Shopify segments
- Dynamic Ads: Feature products on millions of websites and native mobile apps
- Reporting & Analytics: Achieve ROAS with performance insights and benchmarking
- Programmatic Predictions: Place optimal bids with our AI-powered bidding engine
Standardized capabilities
Normalized capabilities detected for this app, comparable across the marketplace.
- Ad Spend ManagementManage and optimize your advertising budget across various platforms.Common
- Audience SegmentsDefine and manage specific audience segments for targeted outreach.Common
- Behavior TrackingAnalyze user behavior to improve engagement and retention.Common
- Bid OptimizationAutomatically adjust bids to maximize ad performance and ROI.Differentiator
- Checkout ProcessStreamline the checkout process to enhance customer experience and reduce cart abandonment.Common
- Conversion TrackingTrack and measure conversion rates to optimize marketing efforts.Common
- Custom AudiencesCreate targeted audience segments for marketing campaigns.Common
- Custom DashboardsCreate interactive dashboards tailored to your analytics needs.Common
- Demographic AnalysisAnalyze customer demographics to tailor marketing strategies effectively.Differentiator
- Engagement Metrics TrackingMonitor user interactions to optimize marketing strategies and improve engagement.Differentiator
- Event-Based FeaturesUtilize features that trigger based on specific events or actions.Common
- Google AdWords ManagementCreate and manage Google Ads campaigns to drive traffic and sales.
- Impression CountsTrack the number of impressions for your content and ads effectively.Differentiator
- Keyword ManagementManage keywords for better search optimization and targeting.Common
- Lookalike Audience TargetingTarget new customers similar to your best existing ones using lookalike audiences.Differentiator
- Pixel ManagementManage tracking pixels for analytics and advertising purposes.Differentiator
- Retargeting CampaignsRe-engage visitors with targeted ads based on their previous interactions.Common
- ROI AnalysisEvaluate the return on investment for your marketing efforts.Common
- Social Media ManagementManage and schedule posts across various social media platforms.Common
- Video AdvertisingLeverage video ads to showcase products and engage potential customers.Differentiator
- User EngagementEnhance customer interactions through targeted engagement strategies.
Pricing plans
Ads
|
Category rankings
As of Jul 9, 2026- Advertising#6of 25Top 24%
- Marketing and conversion#22of 34Top 65%
- Ads#69of 314Top 22%
See 90-day rank history for each category
Track daily rank changes, category shifts, and position volatility.
Featured placements
AdRoll Marketing & Advertising has been featured in the following sections on Shopify App Store in the last 30 days:
- categoryRecommended advertising apps
Keyword rankings
AdRoll Marketing & Advertising ranks for 5 keywords across Shopify App Store. Here are the top 3:
- Rank #7
- Rank #7
- 3.payrollRank #20
Competitors & alternatives
AdRoll Marketing & Advertisingdoesn't have curated competitor matchups yet. Other tracked advertising apps on Shopify:
Frequently asked questions
What is AdRoll Marketing & Advertising?
AdRoll Marketing & Advertising is an app for Shopify. It currently holds a 4.4-star rating from 322 merchant reviews, and it has been listed on the marketplace since 2015. It is listed under the Advertising category on AppRanks, where you can see its current category position, review-velocity trend, and how it compares against the top alternatives in the same space. Developed by AdRoll.
Is AdRoll Marketing & Advertising free?
AdRoll Marketing & Advertising offers a free plan that merchants can install on Shopify without entering payment details. Pricing details on this page are mirrored from the live Shopify listing and refresh on each scrape cycle.
Who uses AdRoll Marketing & Advertising?
AdRoll Marketing & Advertising is actively installed across Shopify stores tracked by AppRanks. Its review base of 322 suggests adoption is concentrated in growth-stage and mid-market stores. It is part of the Advertising category on Shopify.
Where does AdRoll Marketing & Advertising rank on Shopify?
AdRoll Marketing & Advertising currently sits at position #6 in the Advertising category on Shopify. That places it in the top 24% of 25 apps tracked in the same category. Category positions are read from the live marketplace ranking and refresh on each scrape, so the number you see here reflects the most recent crawl rather than a long-running average.
What does AdRoll Marketing & Advertising integrate with?
AdRoll Marketing & Advertising lists 7 integrations on its Shopify marketplace page. The most prominent are Checkout, Facebook Custom Audiences, Google AdWords, Instagram, Klaviyo, TikTok, plus 1 additional integrations listed on the marketplace page. Integration data is mirrored from the live Shopify listing on each refresh, so the set above tracks whatever the developer has currently published — it does not reflect deeper compatibility AppRanks has not been able to verify from public data.