Side-by-side comparison · 24 data points
Reach your customers wherever they go with brand awareness and retargeting ad campaigns.
| AdRoll Marketing & Advertising | Google & YouTube | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
Connect your store to Google and YouTube to help turn more shoppers into customers
| Metric | AdRoll Marketing & Advertising | Google & YouTube |
|---|---|---|
| Rating | 4.4 ★ | ★ 4.5 ★ |
| Total reviews | 322 | ★ 4.9k |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free to install |
| Built for Shopify | — | — |
| Pricing tiers | 1 tier | 1 tier |
| Listed features | 5 | 5 |
| Featured placements | 1 | ★ 4 |
| Review velocity (30d) | — | 107 new |
| Languages | 1 supported | 21 supported |
| Listed since | Aug 2015 | Nov 2017 |
AdRoll Marketing & Advertising and Google & YouTube are evenly matched on rating (4.4★ vs 4.5★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow. Pricing entry tiers: AdRoll Marketing & Advertising at Free to install, Google & YouTube at Free to install. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Google & YouTube has the larger user base (4,860 reviews vs 322), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. AdRoll Marketing & Advertising's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort of orders for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: AdRoll Marketing & Advertising audit • Google & YouTube audit
| Last updated | — | — |
|---|
| Keyword | AdRoll Marketing & Advertising | Google & YouTube |
|---|---|---|
| cost | Not ranked | #1 |
| your product | Not ranked | #1 |
| native mobile app | #7 | Not ranked |
| native mobile | #7 | Not ranked |
| google ads | Not ranked | #7 |
| Signal | AdRoll Marketing & Advertising | Google & YouTube |
|---|---|---|
| Average rating | 4.4 ★ (322) | 4.5 ★ (4.9k) |
| Rating distribution | 5— 4— 3— 2— 1— | 582% 49% 33% 21% 16% |
| Reviews · last 7 days | — | +21 |
| Reviews · last 30 days | — | +107 |
| Reviews · last 90 days | — | +382 |
No reviews yet.
Both AdRoll Marketing & Advertising and Google & YouTube offer paid plans only. AdRoll Marketing & Advertising starts at Free to install; Google & YouTube starts at Free to install. Compare the per-tier features in the Pricing section above before committing.
AdRoll Marketing & Advertising (4.4★, 322 reviews) and Google & YouTube (4.5★, 4,860 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
It depends on what you're optimizing for. AdRoll Marketing & Advertising fits better if you prioritize broader integrations; Google & YouTube is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Google & YouTube has more onboarding documentation maturity (4,860 reviews vs 322), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
AdRoll Marketing & Advertising typically suits early-stage and growth-mode stores based on its review-base composition (322 reviews). Google & YouTube aligns more with early-stage and growth-mode stores (4,860 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
It took us a while to figure what what we were doing wrong, after we got google to find our site, google have been great. thank you
I love Shopify!
Migration support varies by app and category. AdRoll Marketing & Advertising and Google & YouTube both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from AdRoll Marketing & Advertising" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
