Side-by-side comparison · 24 data points
Reach your customers wherever they go with brand awareness and retargeting ad campaigns.
| AdRoll Marketing & Advertising | Google & YouTube | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
Connect your store to Google and YouTube to help turn more shoppers into customers
| Metric | AdRoll Marketing & Advertising | Google & YouTube |
|---|---|---|
| Rating | 4.3 ★ | ★ 4.5 ★ |
| Total reviews | 323 | ★ 5.4k |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free to install |
| Built for Shopify | — | — |
| Pricing tiers | 1 tier | 1 tier |
| Listed features | 5 | 5 |
| Featured placements | 1 | ★ 4 |
| Review velocity (30d) | — | 167 new |
| Languages | 1 supported | 21 supported |
| Listed since | Aug 2015 | Nov 2017 |
Google & YouTube edges out AdRoll Marketing & Advertising on rating (4.5★ vs 4.3★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number.
Pricing entry tiers: AdRoll Marketing & Advertising at Free to install, Google & YouTube at Free to install. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Google & YouTube has the larger user base (5,419 reviews vs 323), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. AdRoll Marketing & Advertising's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to Google & YouTube; mid-market and enterprise merchants with specific feature requirements should evaluate both — AdRoll Marketing & Advertising's 323-review base may include the workflow context that matches your specific use case better than Google & YouTube's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: AdRoll Marketing & Advertising audit • Google & YouTube audit
| Last updated | — | — |
|---|
| Keyword | AdRoll Marketing & Advertising | Google & YouTube |
|---|---|---|
| your products | Not ranked | #1 |
| your product | Not ranked | #1 |
| google ads | Not ranked | #3 |
| native mobile app | #8 | Not ranked |
| native mobile | #9 | Not ranked |
No tracked changes.
| Signal | AdRoll Marketing & Advertising | Google & YouTube |
|---|---|---|
| Average rating | 4.3 ★ (323) | 4.5 ★ (5.4k) |
| Rating distribution | 5— 4— 3— 2— 1— | 582% 410% 32% 21% 16% |
| Reviews · last 7 days | — | +32 |
| Reviews · last 30 days | — | +167 |
| Reviews · last 90 days | — | +480 |
No reviews yet.
Both AdRoll Marketing & Advertising and Google & YouTube offer paid plans only. AdRoll Marketing & Advertising starts at Free to install; Google & YouTube starts at Free to install. Compare the per-tier features in the Pricing section above before committing.
Google & YouTube has the higher average rating (4.5★ from 5,419 reviews) compared to AdRoll Marketing & Advertising (4.3★ from 323 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Google & YouTube holds the higher average rating (4.5★ vs 4.3★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Google & YouTube has the deeper published review base (5,419 vs 323), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
AdRoll Marketing & Advertising typically suits early-stage and growth-mode teams based on its published review base (323 reviews). Google & YouTube typically suits established teams with steady usage based on its published review base (5,419 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
great app
it works great
Migration support varies by app and category. AdRoll Marketing & Advertising and Google & YouTube both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from AdRoll Marketing & Advertising" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
