Side-by-side comparison · 24 data points
Reach your customers wherever they go with brand awareness and retargeting ad campaigns.
| AdRoll Marketing & Advertising | Affiliate Marketing ReferrLy | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
Affiliate program & Referral marketing tool to drive sales via ambassadors and influencers marketing
| Metric | AdRoll Marketing & Advertising | Affiliate Marketing ReferrLy |
|---|---|---|
| Rating | 4.3 ★ | ★ 5.0 ★ |
| Total reviews | 324 | ★ 985 |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free plan available |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | 1 tier | ★ 4 tiers |
| Listed features | 5 | 5 |
| Featured placements | 1 | 1 |
| Languages | 1 supported | 1 supported |
| Listed since | Aug 2015 | Dec 2020 |
Based on the data on this page, Affiliate Marketing ReferrLy is the stronger choice for most Shopify App Store merchants — 5.0★ vs AdRoll Marketing & Advertising's 4.3★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Pricing entry tiers: AdRoll Marketing & Advertising at Free to install, Affiliate Marketing ReferrLy at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Affiliate Marketing ReferrLy has the larger user base (985 reviews vs 324), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. AdRoll Marketing & Advertising's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Affiliate Marketing ReferrLy; mid-market and enterprise merchants with specific feature requirements should evaluate both — AdRoll Marketing & Advertising's 324-review base may include the workflow context that matches your specific use case better than Affiliate Marketing ReferrLy's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: AdRoll Marketing & Advertising audit • Affiliate Marketing ReferrLy audit
| Keyword | AdRoll Marketing & Advertising | Affiliate Marketing ReferrLy |
|---|---|---|
| affiliate programs | Not ranked | #2 |
| programs | Not ranked | #2 |
| affiliate program | Not ranked | #3 |
| native mobile | #7 | Not ranked |
| native mobile app | #8 | Not ranked |
Both AdRoll Marketing & Advertising and Affiliate Marketing ReferrLy offer paid plans only. AdRoll Marketing & Advertising starts at Free to install; Affiliate Marketing ReferrLy starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Affiliate Marketing ReferrLy has the higher average rating (5.0★ from 985 reviews) compared to AdRoll Marketing & Advertising (4.3★ from 324 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. AdRoll Marketing & Advertising fits better if you prioritize broader integrations; Affiliate Marketing ReferrLy is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Affiliate Marketing ReferrLy has more onboarding documentation maturity (985 reviews vs 324), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
AdRoll Marketing & Advertising typically suits early-stage and growth-mode stores based on its review-base composition (324 reviews). Affiliate Marketing ReferrLy aligns more with early-stage and growth-mode stores (985 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. AdRoll Marketing & Advertising and Affiliate Marketing ReferrLy both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from AdRoll Marketing & Advertising" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
