Side-by-side comparison · 24 data points
Reach your customers wherever they go with brand awareness and retargeting ad campaigns.
| AdRoll Marketing & Advertising | TikTok | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
| Metric | AdRoll Marketing & Advertising | TikTok |
|---|---|---|
| Rating | 4.3 ★ | ★ 4.8 ★ |
| Total reviews | 322 | ★ 13k |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free to install |
| Built for Shopify | — | — |
| Pricing tiers | 1 tier | 1 tier |
| Listed features | ★ 5 | 4 |
| Featured placements | 1 | ★ 4 |
| Review velocity (30d) | — | 0 new |
| Languages | 1 supported | 19 supported |
| Listed since | Aug 2015 | Oct 2020 |
Based on the data on this page, TikTok is the stronger choice for most Shopify App Store merchants — 4.8★ vs AdRoll Marketing & Advertising's 4.3★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Pricing entry tiers: AdRoll Marketing & Advertising at Free to install, TikTok at Free to install. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. TikTok has the larger user base (13,301 reviews vs 322), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. AdRoll Marketing & Advertising's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to TikTok; mid-market and enterprise merchants with specific feature requirements should evaluate both — AdRoll Marketing & Advertising's 322-review base may include the workflow context that matches your specific use case better than TikTok's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: AdRoll Marketing & Advertising audit • TikTok audit
| Last updated | — | — |
|---|
| Keyword | AdRoll Marketing & Advertising | TikTok |
|---|---|---|
| tiktok | Not ranked | #1 |
| tiktok shop | Not ranked | #2 |
| cost | Not ranked | #3 |
| native mobile app | #8 | Not ranked |
| native mobile | #8 | Not ranked |
| Signal | AdRoll Marketing & Advertising | TikTok |
|---|---|---|
| Average rating | 4.3 ★ (322) | 4.8 ★ (13k) |
| Reviews · last 7 days | — | +0 |
| Reviews · last 30 days | — | +0 |
| Reviews · last 90 days | — | +0 |
Both AdRoll Marketing & Advertising and TikTok offer paid plans only. AdRoll Marketing & Advertising starts at Free to install; TikTok starts at Free to install. Compare the per-tier features in the Pricing section above before committing.
TikTok has the higher average rating (4.8★ from 13,301 reviews) compared to AdRoll Marketing & Advertising (4.3★ from 322 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. AdRoll Marketing & Advertising fits better if you prioritize broader integrations; TikTok is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. TikTok has more onboarding documentation maturity (13,301 reviews vs 322), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
AdRoll Marketing & Advertising typically suits early-stage and growth-mode stores based on its review-base composition (322 reviews). TikTok aligns more with established stores with steady traffic (13,301 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. AdRoll Marketing & Advertising and TikTok both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from AdRoll Marketing & Advertising" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
