Side-by-side comparison · 24 data points
Do not create tons of products! Just split up products and show variants on collection pages
| B4B ‑ Variable Products | Color Swatch King | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
Skip the plain dropdown. Show variants options as a Product Variant color swatch or Product Swatch.
| Metric | B4B ‑ Variable Products | Color Swatch King: Variants |
|---|---|---|
| Rating | 4.9 ★ | 4.9 ★ |
| Total reviews | 55 | ★ 3.1k |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | 2 tiers | 2 tiers |
| Listed features | 5 | 5 |
| Featured placements | — | 2 |
| Languages | 1 supported | 12 supported |
| Listed since | Nov 2019 | Jul 2019 |
B4B ‑ Variable Products and Color Swatch King: Variants are evenly matched on rating (4.9★ vs 4.9★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
Pricing entry tiers: B4B ‑ Variable Products at Free plan available, Color Swatch King: Variants at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Color Swatch King: Variants has the larger user base (3,133 reviews vs 55), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. B4B ‑ Variable Products's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: B4B ‑ Variable Products audit • Color Swatch King: Variants audit
| Listed |
|---|
| Last updated | — | — |
|---|
| Keyword | B4B ‑ Variable Products | Color Swatch King |
|---|---|---|
| variants on collection | #71 | #4 |
Not featured in any section recently.
No tracked changes.
Both B4B ‑ Variable Products and Color Swatch King: Variants offer paid plans only. B4B ‑ Variable Products starts at Free plan available; Color Swatch King: Variants starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
B4B ‑ Variable Products (4.9★, 55 reviews) and Color Swatch King: Variants (4.9★, 3,133 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
AppRanks cannot separate these two on rating — both sit at 4.9★. Color Swatch King: Variants does carry the larger published review base (3,133 vs 55). Read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Color Swatch King: Variants has the deeper published review base (3,133 vs 55), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
B4B ‑ Variable Products typically suits early-stage and growth-mode teams based on its published review base (55 reviews). Color Swatch King: Variants typically suits early-stage and growth-mode teams based on its published review base (3,133 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. B4B ‑ Variable Products and Color Swatch King: Variants both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from B4B ‑ Variable Products" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
