Color Swatch King: Variants for Shopify App Store
By StarApps
Color Swatch King: Variants is the #1 ranked selling products app on Shopify, with a 4.9 average rating from 2,679 reviews, with a free plan available, as of July 8, 2026.
Color Swatch King: Variants is a Shopify App Store app by StarApps, launched July 2019. With a rating of 4.9★ from 2,679 reviews, it currently ranks #1 in the Selling products category.
AppRanks data: Color Swatch King: Variants ranks #1 in Selling products on Shopify App Store, placing it in the top 3% of that category.
AppRanks verdict
Generated from live marketplace data — refreshed daily
Color Swatch King: Variants is a category-leading Shopify app with an established review history. It is listed in the Selling products category on Shopify App Store, which AppRanks treats as the canonical taxonomy node for ranking and competitor comparison. 2,679 reviews show steady adoption but the app hasn't crossed the heavy-volume bar yet. Review accumulation at this stage tends to come from segment-specific use cases rather than universal adoption, so fit-to-stack matters more than category-leader brand recognition. The free tier lets you trial the entry feature set without committing a payment method. AppRanks tracks rating, review count, pricing tier, and category position daily — the figures on this page reflect the most recent scrape from the canonical Shopify App Store listing.
Pros
- +High average rating (4.9★) signals consistent merchant satisfaction
- +2,679 reviews provide statistical reliability for the rating average
- +Free tier available — no card required to evaluate
- +Published by StarApps — established developer track record
Cons
- −Single-category specialization (Product variants) — useful but limited if you need broad capabilities
Looking to switch from Color Swatch King: Variants?
See Color Swatch King: Variants's alternatives ranked by audit score, rating, and review velocity.
About Color Swatch King: Variants
How Color Swatch King: Variants works
BOOST CONVERSION with Swatch King. Variant image as swatch helps in QUICK COMPARISON of product options. Colour swatches on the collection page make BROWSING SEAMLESS. Price & badges on variant options help in QUICK DECISION. Hide out of stock variants. Choose & customise the variant selector style from a library of color swatches, buttons, etc. Upload color swatches in bulk with CSV. Automate swatches with supaeasy variant image swatch. Talk to our product variations experts for free app setup.
Screenshots
Key features
- Variant Swatches: Color swatches, Custom image swatch, Variant image swatch
- Variant Picker: Show as Swatches, Buttons & Dropdowns with price, Label & Badges
- Variants on Collections Page: Add color or size swatches on collections page
- Bulk upload color swatches. Hide out of stock variants. Split Product Variants
- Works with Shopify Markets, B2B, Size charts, Filter & Search, Recommendations
Standardized capabilities
Normalized capabilities detected for this app, comparable across the marketplace.
- B2B SolutionsFacilitate business-to-business transactions and relationships.
- Checkbox Input OptionsAdd checkbox inputs to forms for user selections and preferences.Differentiator
- Checkout ProcessStreamline the checkout process to enhance customer experience and reduce cart abandonment.Common
- Collection Page ManagementOrganize and manage your collection pages for better product visibility.Common
- Color Swatch OptionsDisplay color swatches for customers to choose product variations easily.Common
- Custom CSS StylingApply custom CSS to personalize the look and feel of your store.Common
- Custom HTML IntegrationIncorporate custom HTML for tailored content display.Common
- Dropdown MenusUtilize dropdown menus for easy navigation and product selection.Differentiator
- Hide Out-Of-Stock ItemsAutomatically hide products that are out of stock from the storefront.table-stakes
- In-Stock Product DisplayShow only in-stock products to enhance customer experience.Differentiator
- Language SupportEnable support for multiple languages in your store.Common
- Low Stock AlertsReceive alerts for low stock levels to manage inventory effectively.Differentiator
- Merchant Trial StoresAllow merchants to create trial stores to explore features and functionalities.
- Page BuilderCreate custom pages easily with intuitive page builder tools.Common
- Preview FunctionalityPreview products and content before publishing to ensure quality and accuracy.Differentiator
- Product Filter & SearchAllow customers to search and filter products for a better shopping experience.Common
- Radio Button SelectionImplement radio buttons for exclusive selection options in forms.Differentiator
- Product RecommendationsProvide personalized product recommendations to customers.
- Shopify Pricing PlansChoose from various Shopify pricing plans to fit your business needs.Common
- Size ChartsProvide customers with detailed size charts to aid in product selection.Common
- Stock AvailabilityShow customers the availability of products in stock.Differentiator
- Product Swatches DisplayShow color and image swatches for product variations on your storefront.table-stakes
- Translation ServicesTranslate your store content into different languages.Differentiator
- Turkish Language SupportProvide a Turkish language option for your store's customers.
- Variant Image SupportAssign different images to product variants for better display.Common
- Variants DisplayShow product variants clearly to enhance customer selection and experience.table-stakes
- Compatibility SupportEnsure compatibility with various tools and services for seamless integration.Common
Pricing plans
Free
|
PAY5/month
|
Category rankings
As of Jul 8, 2026- Selling products#1of 39Top 3%
- Product variant#13of 353Top 4%
- Product display#16of 25Top 64%
- Custom product#18of 30Top 60%
See 90-day rank history for each category
Track daily rank changes, category shifts, and position volatility.
Featured placements
Color Swatch King: Variants has been featured in the following sections on Shopify App Store in the last 30 days:
- categoryRecommended product selling apps
- categoryProduct variants
Keyword rankings
Color Swatch King: Variants ranks for 29 keywords across Shopify App Store. Here are the top 3:
- Rank #5
- Rank #6
- Rank #2
Competitors & alternatives
Color Swatch King: Variants competes with these apps in the same space:
Frequently asked questions
What is Color Swatch King: Variants?
Color Swatch King: Variants is an app for Shopify. It currently holds a 4.9-star rating from 2,679 merchant reviews, and it has been listed on the marketplace since 2019. It is listed under the Selling products category on AppRanks, where you can see its current category position, review-velocity trend, and how it compares against the top alternatives in the same space. Developed by StarApps.
Is Color Swatch King: Variants free?
Color Swatch King: Variants offers a free plan that merchants can install on Shopify without entering payment details. Paid tiers PAY unlock additional features for teams that outgrow the free plan. Pricing details on this page are mirrored from the live Shopify listing and refresh on each scrape cycle.
How does Color Swatch King: Variants compare to alternatives?
Color Swatch King: Variants currently ranks #1 of 39 apps in the Selling products category on Shopify. The closest tracked alternatives are Aris Product Options, Variants, Aris Product Options, Variants, and PC ‑ Custom Product Options — each shares categories, pricing patterns, or feature signals with Color Swatch King: Variants. AppRanks publishes daily side-by-side comparisons (rating, review velocity, ranking deltas, pricing) so merchants can pick the option that fits their store size, integrations, and budget tier.
Who uses Color Swatch King: Variants?
Color Swatch King: Variants is actively installed across Shopify stores tracked by AppRanks. Its review base of 2,679 signals a mature user community spanning small, mid-market, and enterprise merchants. It is part of the Selling products category on Shopify.
Where does Color Swatch King: Variants rank on Shopify?
Color Swatch King: Variants currently sits at position #1 in the Selling products category on Shopify. That places it in the top 3% of 39 apps tracked in the same category. Category positions are read from the live marketplace ranking and refresh on each scrape, so the number you see here reflects the most recent crawl rather than a long-running average.
What does Color Swatch King: Variants integrate with?
Color Swatch King: Variants lists 29 integrations on its Shopify marketplace page. The most prominent are Shopify Markets, B2B, Size charts, Filter & Search, Recommendations, Popular with stores like yours, plus 23 additional integrations listed on the marketplace page. Integration data is mirrored from the live Shopify listing on each refresh, so the set above tracks whatever the developer has currently published — it does not reflect deeper compatibility AppRanks has not been able to verify from public data.
What languages does Color Swatch King: Variants support?
Color Swatch King: Variants declares support for 12 languages on its Shopify marketplace listing: English, Chinese (Simplified), Chinese (Traditional), Danish, Spanish, Dutch, with 6 additional locales documented on the marketplace listing. Language coverage is the locale set the developer has explicitly translated the app interface into — a broader set typically maps to a developer with international merchant traction.