B4B ‑ Variable Products for Shopify App Store
By Zubr
B4B ‑ Variable Products is the #18 ranked collection app on Shopify, with a 4.9 average rating from 55 reviews, with a free plan available, as of Sep 3, 2026.
B4B ‑ Variable Products is a Shopify App Store app by Zubr, launched November 2019. With a rating of 4.9★ from 55 reviews, it currently ranks #18 in the Collection category.
AppRanks data: B4B ‑ Variable Products ranks #18 in Collection on Shopify App Store, placing it in the top 12% of that category.
AppRanks verdict
Generated from live marketplace data — refreshed daily
B4B ‑ Variable Products is a category-leading Shopify app with a limited review volume. It is listed in the Collection category on Shopify App Store, which AppRanks treats as the canonical taxonomy node for ranking and competitor comparison. 55 reviews put it in the early-traction tier — useful for early-stage stores willing to be on the leading edge. Early-traction review counts are sensitive to single launch periods or feature events, so a 30-day re-check before bigger commitments often resolves whether the trend is sustained. The free tier lets you trial the entry feature set without committing a payment method. AppRanks tracks rating, review count, pricing tier, and category position daily — the figures on this page reflect the most recent scrape from the canonical Shopify App Store listing.
Pros
- +High average rating (4.9★) signals consistent merchant satisfaction
- +Free tier available — no card required to evaluate
- +Published by Zubr — established developer track record
Cons
- −Limited review base (55) — ratings can shift significantly with new feedback
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About B4B ‑ Variable Products
How B4B ‑ Variable Products works
Variable app makes it easy to show variants on collection pages as separate products with unique images. Variable Products can help you manage your catalog, show suitable variants per collection (only discounted, only in Black color, only in stock), and change the order of variants depending on options. Our app integrates with your store's theme and shows variants as products in the same way. The app can make your catalog visually bigger without copying products.
Screenshots
Key features
- Show variants on collection pages by Color, or any other options
- Split variants and change the displayed product image according to collection
- Manage & display variants on collection pages in bulk or using condition logic
- Name variants in catalog using the combination of different product fields
- Change the order of variations, and mix product variants amongst other products
Standardized capabilities
Normalized capabilities detected for this app, comparable across the marketplace.
- Collection Page ManagementOrganize and manage your collection pages for better product visibility.
- Conditional Logic ImplementationImplement conditional logic for dynamic content and actions.differentiator
- Conditional PricingSet pricing rules based on specific conditions or customer segments.differentiator
- Custom Rules ManagementCreate and manage custom rules for various store functionalities.common
- Drag-and-Drop EditorEasily create and customize content using a drag-and-drop interface.common
- Email SupportGet support via email for detailed inquiries and assistance.common
- Data FilteringApply filters to sort and find specific data quickly and easily.common
- Hide Out-Of-Stock ItemsAutomatically hide products that are out of stock from the storefront.differentiator
- Hide ProductsEasily hide specific products from your storefront or catalog.common
- In-Stock Product DisplayShow only in-stock products to enhance customer experience.differentiator
- Search and Discovery FeaturesEnhance product discovery through advanced search functionalities.
- Variants DisplayShow product variants clearly to enhance customer selection and experience.table-stakes
- Catalog ManagementOrganize and manage product catalogs for easy navigation and updates.
Pricing plans
Standard9/month
|
Advanced19/month
|
Category rankings
As of Sep 3, 2026- Collection#18of 160Top 12%
- Product display#29of 539Top 6%
- Custom product#61of 552Top 12%
- Product variant#112of 519Top 22%
See 90-day rank history for each category
Track daily rank changes, category shifts, and position volatility.
Keyword rankings
B4B ‑ Variable Products ranks for 11 keywords across Shopify App Store. Here are the top 3:
- Rank #7
- Rank #23
- Rank #6
Competitors & alternatives
B4B ‑ Variable Products doesn't have curated competitor matchups yet. Other tracked collection apps on Shopify:
Frequently asked questions
What is B4B ‑ Variable Products?
B4B ‑ Variable Products is an app for Shopify. It currently holds a 4.9-star rating from 55 merchant reviews, and it has been listed on the marketplace since 2019. It is listed under the Collection category on AppRanks, where you can see its current category position, review-velocity trend, and how it compares against the top alternatives in the same space. Developed by Zubr.
Is B4B ‑ Variable Products free?
B4B ‑ Variable Products does not offer a permanent free plan on Shopify. Pricing starts at 9, and the listed tiers are Standard, Advanced. Trial availability and exact billing terms are mirrored from the live Shopify listing and may change between refresh cycles, so always confirm the headline price on the source marketplace before installing.
Who uses B4B ‑ Variable Products?
B4B ‑ Variable Products is actively installed across Shopify stores tracked by AppRanks. Its review base is still building, which usually maps to early-stage merchants and stores piloting a new workflow. It is part of the Collection category on Shopify.
Where does B4B ‑ Variable Products rank on Shopify?
B4B ‑ Variable Products currently sits at position #18 in the Collection category on Shopify. That places it in the top 11% of 160 apps tracked in the same category. Category positions are read from the live marketplace ranking and refresh on each scrape, so the number you see here reflects the most recent crawl rather than a long-running average.
What does B4B ‑ Variable Products integrate with?
B4B ‑ Variable Products lists 3 integrations on its Shopify marketplace page. The most prominent are Shopify Admin, Collection Page, Search & Discovery. Integration data is mirrored from the live Shopify listing on each refresh, so the set above tracks whatever the developer has currently published — it does not reflect deeper compatibility AppRanks has not been able to verify from public data.