Side-by-side comparison · 24 data points
Reach more customers and drive sales through email, SMS, and WhatsApp marketing channels.
| Shopify Messaging | Smile | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer |
| Metric | Shopify Messaging | Smile: Loyalty Program Rewards |
|---|---|---|
| Rating | 4.7 ★ | ★ 4.9 ★ |
| Total reviews | 4.5k | ★ 4.6k |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free plan available |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | 1 tier | ★ 4 tiers |
| Listed features | 5 | 5 |
| Featured placements | 3 | 3 |
| Languages | 21 supported | 9 supported |
| Listed since | Apr 2020 | Dec 2014 |
Smile: Loyalty Program Rewards edges out Shopify Messaging on rating (4.9★ vs 4.7★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number.
Pricing entry tiers: Shopify Messaging at Free to install, Smile: Loyalty Program Rewards at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Smile: Loyalty Program Rewards has the larger user base (4,571 reviews vs 4,467), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Shopify Messaging's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to Smile: Loyalty Program Rewards; mid-market and enterprise merchants with specific feature requirements should evaluate both — Shopify Messaging's 4,467-review base may include the workflow context that matches your specific use case better than Smile: Loyalty Program Rewards's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Shopify Messaging audit • Smile: Loyalty Program Rewards audit
| Listed |
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| Last updated | — | — |
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| Keyword | Shopify Messaging | Smile |
|---|---|---|
| exclusive | #22 | #4 |
Both Shopify Messaging and Smile: Loyalty Program Rewards offer paid plans only. Shopify Messaging starts at Free to install; Smile: Loyalty Program Rewards starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Smile: Loyalty Program Rewards has the higher average rating (4.9★ from 4,571 reviews) compared to Shopify Messaging (4.7★ from 4,467 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Smile: Loyalty Program Rewards holds the higher average rating (4.9★ vs 4.7★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Smile: Loyalty Program Rewards has the deeper published review base (4,571 vs 4,467), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Shopify Messaging typically suits early-stage and growth-mode teams based on its published review base (4,467 reviews). Smile: Loyalty Program Rewards typically suits early-stage and growth-mode teams based on its published review base (4,571 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Shopify Messaging and Smile: Loyalty Program Rewards both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Shopify Messaging" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
