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1. Listing metadata
Field-level data| MailPass | Zoko | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
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| Developer | ||
| Listed | ||
| Last updated | — | — |
| MailPass | Zoko | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
| Metric | MailPass: Easy Email Marketing | Zoko: WhatsApp for D2C Brands |
|---|---|---|
| Rating | 4.7 ★ | ★ 4.9 ★ |
| Total reviews | 8 | ★ 398 |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free trial available |
| Built for Shopify | — | — |
| Pricing tiers | 1 tier | ★ 4 tiers |
| Listed features | 5 | 5 |
| Languages | 1 supported | 1 supported |
| Listed since | Jul 2023 | Dec 2020 |
Zoko: WhatsApp for D2C Brands edges out MailPass: Easy Email Marketing on rating (4.9★ vs 4.7★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number. Pricing entry tiers: MailPass: Easy Email Marketing at Free to install, Zoko: WhatsApp for D2C Brands at Free trial available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Zoko: WhatsApp for D2C Brands has the larger user base (398 reviews vs 8), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. MailPass: Easy Email Marketing's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Zoko: WhatsApp for D2C Brands; mid-market and enterprise merchants with specific feature requirements should evaluate both — MailPass: Easy Email Marketing's 8-review base may include the workflow context that matches your specific use case better than Zoko: WhatsApp for D2C Brands's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: MailPass: Easy Email Marketing audit • Zoko: WhatsApp for D2C Brands audit
| Keyword | MailPass | Zoko |
|---|---|---|
| brands | Not ranked | #3 |
| branded | Not ranked | #4 |
| cart recovery | Not ranked | #12 |
| #105 | Not ranked | |
| subscription form | #238 | Not ranked |
No tracked changes.
Both MailPass: Easy Email Marketing and Zoko: WhatsApp for D2C Brands offer paid plans only. MailPass: Easy Email Marketing starts at Free to install; Zoko: WhatsApp for D2C Brands starts at Free trial available. Compare the per-tier features in the Pricing section above before committing.
Zoko: WhatsApp for D2C Brands has the higher average rating (4.9★ from 398 reviews) compared to MailPass: Easy Email Marketing (4.7★ from 8 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. MailPass: Easy Email Marketing fits better if you prioritize broader integrations; Zoko: WhatsApp for D2C Brands is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Zoko: WhatsApp for D2C Brands has more onboarding documentation maturity (398 reviews vs 8), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
MailPass: Easy Email Marketing typically suits early-stage and growth-mode stores based on its review-base composition (8 reviews). Zoko: WhatsApp for D2C Brands aligns more with early-stage and growth-mode stores (398 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. MailPass: Easy Email Marketing and Zoko: WhatsApp for D2C Brands both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from MailPass: Easy Email Marketing" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
