What is MailPass: Easy Email Marketing's Shopify App Store audit score?

MailPass: Easy Email Marketing scored 86/100 in the AppRanks listing audit — an excellent overall result. The score is the weighted average of 6 category checks: Title Optimization 100/100, Description & Content 94/100, Visual Assets 88/100, Categories & Discoverability 100/100, Technical & Support 64/100, Languages 50/100. Each category is scored against a fixed rubric that is identical for every app on the platform, so scores are directly comparable across Shopify listings.

What is MailPass: Easy Email Marketing doing well?

MailPass: Easy Email Marketing's strongest audit area is Title Optimization, scored at 100/100. Of the 4 checks AppRanks runs in this category, 4 pass cleanly, with the remainder in warning rather than failing state. This is the dimension a competing listing would need to match before MailPass: Easy Email Marketing loses its current edge in this category.

What can MailPass: Easy Email Marketing improve?

The weakest area in MailPass: Easy Email Marketing's audit is Languages, scored at 50/100. The failing checks are language count, each with a concrete fix described below. Tightening this category is the highest-impact change available to the listing — its weight in the overall score makes it the lever most likely to move the headline number on the next refresh.

AppRanks

MailPass: Easy Email Listing Audit — 86/100

Quick verdict

Generated from MailPass: Easy Email Marketing's audit data

MailPass: Easy Email Marketing scores 86/100 across 6 category checks, which places it in the upper tier of audited Shopify App Store listings. Strengths: title optimization at 100/100 and categories & discoverability at 100/100 carry the headline — both above the 86/100 overall. Watch-items: languages (50/100) and technical & support (64/100) drag the average down; lifting languages is the single largest available lever. Per-category breakdown below.

MailPass: Easy Email Marketing

Independent listing audit — Shopify

86/100·grade A·★ 4.7 (8)·audited today·0 changes in 30d

View app

86/100

Grade A

Strong listing

Overall: 86/100
Grade: A
Last audit: today
Changes: 0 30d

This is an independent listing audit for MailPass: Easy Email Marketing on Shopify. It scored 86/100 (grade A) on today's snapshot. Top strength: Categories & Discoverability at 100/100. Biggest gap: Languages at 50/100. We re-audit every 24 hours from the canonical Shopify listing.

Section breakdown

Detailed checks & fixes

Title Length30/30 chars
Title Keywords3 keywords found
Brand Name PositionTitle starts with a brand name
Separator UsageUses separator to structure title

Introduction100/100 chars
Intro Keywords7 unique keywords
Description447/500 chars
Description Keywords35 unique keywords
Feature List5 features listed
Feature ClarityAll features within 80 char limit
SEO Description159/160 chars
Demo StoreNo demo store URL

Low impact

Demo Store

Add a demo store URL so merchants can see your app in action before installing.

App IconApp icon is set
Screenshot Count5 screenshots
Hero VideoNo video content found
Screenshot Variety5 unique screenshots

Medium impact

Hero Video

Add a demo video to increase engagement — listings with videos get higher conversion rates.

Category Count2 categories
Category NamesAll categories have names
Feature Tags29 feature tags
Integrations5 integrations listed

Built for ShopifyNo Built for Shopify badge
Demo StoreNo demo store
Privacy PolicyPrivacy policy link provided
FAQNo FAQ
DocumentationNo documentation link
TutorialNo tutorial or guide
Pricing Plans1 plan(s) with details

Medium impact

Built for Shopify

Earn the Built for Shopify badge to increase merchant trust and get priority placement.

Language CountOnly 1 language
EnglishEnglish supported
SpanishSpanish not listed
FrenchFrench not listed
GermanGerman not listed
PortuguesePortuguese not listed

Medium impact

Language Count

Add language support information. Multi-language apps reach significantly more merchants.

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Methodology

Six weighted areas, pass / warning / fail per check, tiers at 85 / 65. Full methodology · Glossary

Explore further

HistoryMailPass: Easy Email Marketing changes0 updates in 30d BenchmarkLanguages rankingWhere MailPass: Easy Email Marketing sits AppsMailPass: Easy Email Marketing overviewReviews · keywords BestTop Shopify appsBeyond MailPass: Easy Email Marketing MethodologyHow we score6-area weighted rubric GlossaryAudit termsScore, tier, sections

Last updated: July 9, 2026

Quick verdict

MailPass: Easy Email Marketing

How MailPass: Easy Email Marketing's 86/100 breaks down

Frequently asked questions

What is MailPass: Easy Email Marketing's Shopify App Store audit score?

What is MailPass: Easy Email Marketing doing well?

What can MailPass: Easy Email Marketing improve?

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