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1. Listing metadata
Field-level data| Kangaroo | Shopify Messaging | |
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| Listed |
| Kangaroo | Shopify Messaging | |
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| Tagline | ||
| Description | ||
| Screenshots | images | images |
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| Listed |
Reach customers through both email and SMS with flexible pricing, all built for commerce by Shopify.
| Metric | Kangaroo: Loyalty and Rewards | Shopify Messaging |
|---|---|---|
| Rating | ★ 4.8 ★ | 4.7 ★ |
| Total reviews | 52 | ★ 3.9k |
| Free plan | — | ★ Yes |
| Pricing | $199/month | ★ Free plan available |
| Built for Shopify | — | — |
| Pricing tiers | 1 tier | 1 tier |
| Listed features | 4 | ★ 5 |
| Featured placements | — | 3 |
| Languages | 1 supported | 21 supported |
| Listed since | Mar 2022 | Apr 2020 |
Kangaroo: Loyalty and Rewards and Shopify Messaging are evenly matched on rating (4.8★ vs 4.7★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow. On pricing, Shopify Messaging offers a free tier (Free plan available) while Kangaroo: Loyalty and Rewards starts at $199/month. The free option meaningfully reduces evaluation cost, particularly for stores at sub-1K monthly orders where the entry-paid tier can outpace the value delivered. Shopify Messaging has the larger user base (3,940 reviews vs 52), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Kangaroo: Loyalty and Rewards's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort of orders for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Kangaroo: Loyalty and Rewards audit • Shopify Messaging audit
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| Keyword | Kangaroo | Shopify Messaging |
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| #881 | #2 |
Not featured in any section recently.
Shopify Messaging is the cheaper option — it offers a free plan (Free plan available). Kangaroo: Loyalty and Rewards starts at $199/month. Both publish their pricing on the Shopify App Store marketplace; AppRanks mirrors what's listed on each refresh cycle.
Kangaroo: Loyalty and Rewards (4.8★, 52 reviews) and Shopify Messaging (4.7★, 3,940 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
It depends on what you're optimizing for. Kangaroo: Loyalty and Rewards fits better if you prioritize rating consistency; Shopify Messaging is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Shopify Messaging has more onboarding documentation maturity (3,940 reviews vs 52), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Kangaroo: Loyalty and Rewards typically suits early-stage and growth-mode stores based on its review-base composition (52 reviews). Shopify Messaging aligns more with early-stage and growth-mode stores (3,940 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Kangaroo: Loyalty and Rewards and Shopify Messaging both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Kangaroo: Loyalty and Rewards" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
