SendWILL Popup vs XO Insert Code

SendWILL Popup Email Marketing and XO Insert Code are evenly matched on rating (4.9★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.

Pricing entry tiers: SendWILL Popup Email Marketing at Free plan available, XO Insert Code at Free. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

SendWILL Popup Email Marketing has the larger user base (7,757 reviews vs 110), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. XO Insert Code's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Is SendWILL Popup Email Marketing or XO Insert Code cheaper?

Both SendWILL Popup Email Marketing and XO Insert Code offer paid plans only. SendWILL Popup Email Marketing starts at Free plan available; XO Insert Code starts at Free. Compare the per-tier features in the Pricing section above before committing.

Which has better reviews, SendWILL Popup Email Marketing or XO Insert Code?

SendWILL Popup Email Marketing (4.9★, 7,757 reviews) and XO Insert Code (5.0★, 110 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.

Should I choose SendWILL Popup Email Marketing or XO Insert Code?

XO Insert Code holds the higher average rating (5.0★ vs 4.9★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, SendWILL Popup Email Marketing or XO Insert Code?

Both apps are one-click installs from the Shopify App Store. SendWILL Popup Email Marketing has the deeper published review base (7,757 vs 110), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Shopify App Store merchants?

SendWILL Popup Email Marketing typically suits established teams with steady usage based on its published review base (7,757 reviews). XO Insert Code typically suits early-stage and growth-mode teams based on its published review base (110 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.