XO Insert Code for Shopify App Store
By Xotiny
XO Insert Code is the #4 ranked storefront app on Shopify, with a 5.0 average rating from 102 reviews, with a free plan available, as of July 8, 2026.
XO Insert Code is a Shopify App Store app by Xotiny, launched September 2018. With a rating of 5.0★ from 102 reviews, it currently ranks #4 in the Storefront category.
AppRanks data: XO Insert Code ranks #4 in Storefront on Shopify App Store, placing it in the top 14% of that category.
AppRanks verdict
Generated from live marketplace data — refreshed daily
XO Insert Code is a category-leading Shopify app with a growing review traction. It is listed in the Storefront category on Shopify App Store, which AppRanks treats as the canonical taxonomy node for ranking and competitor comparison. 102 reviews put it in the early-traction tier — useful for early-stage stores willing to be on the leading edge. Early-traction review counts are sensitive to single launch periods or feature events, so a 30-day re-check before bigger commitments often resolves whether the trend is sustained. The free tier lets you trial the entry feature set without committing a payment method. AppRanks tracks rating, review count, pricing tier, and category position daily — the figures on this page reflect the most recent scrape from the canonical Shopify App Store listing.
Pros
- +High average rating (5.0★) signals consistent merchant satisfaction
- +Free tier available — no card required to evaluate
- +Published by Xotiny — established developer track record
Cons
- −Narrow integration surface (1 declared) — may not fit shops with multi-vendor stacks
Looking to switch from XO Insert Code?
See XO Insert Code's alternatives ranked by audit score, rating, and review velocity.
About XO Insert Code
How XO Insert Code works
XO Insert Code is a great solution that gives you the ability to add code to your Shop pages! You can add anything you want including scripts, styles, custom CSS, Google Analytics, Facebook Pixel, verify header tags and more.
It's very easy to do: just turn it on and paste any code (javascript, style CSS, custom HTML code) into the app's form, click Save and you're done! This app makes it easy for anyone to insert code into their header and footer.
Screenshots





Key features
- Easy to insert and manage code in your shop.
- Add code to specific pages/products/collection.
- Add Google Analytics, Google tag manager, Facebook pixel... code.
- Add verify meta tag code.
- Insert any code or script, including HTML, CSS, Liquid and Javascript.
Standardized capabilities
Normalized capabilities detected for this app, comparable across the marketplace.
- Google Analytics IntegrationIntegrate Google Analytics 4 for comprehensive tracking and insights.
Category rankings
As of Jul 8, 2026- Storefront#4of 29Top 14%
- Product content#5of 352Top 2%
- Content#10of 31Top 33%
- Store design#19of 41Top 47%
See 90-day rank history for each category
Track daily rank changes, category shifts, and position volatility.
Featured placements
XO Insert Code has been featured in the following sections on Shopify App Store in the last 30 days:
- categoryRecommended storefront apps
Keyword rankings
XO Insert Code ranks for 5 keywords across Shopify App Store. Here are the top 3:
- Rank #8
- 2.scriptsRank #13
- Rank #21
Competitors & alternatives
XO Insert Codedoesn't have curated competitor matchups yet. Other tracked storefront apps on Shopify:
Frequently asked questions
What is XO Insert Code?
XO Insert Code is an app for Shopify. It currently holds a 5.0-star rating from 102 merchant reviews, and it has been listed on the marketplace since 2018. It is listed under the Storefront category on AppRanks, where you can see its current category position, review-velocity trend, and how it compares against the top alternatives in the same space. Developed by Xotiny.
Is XO Insert Code free?
XO Insert Code offers a free plan that merchants can install on Shopify without entering payment details. Pricing details on this page are mirrored from the live Shopify listing and refresh on each scrape cycle.
Who uses XO Insert Code?
XO Insert Code is actively installed across Shopify stores tracked by AppRanks. Its review base of 102 suggests adoption is concentrated in growth-stage and mid-market stores. It is part of the Storefront category on Shopify.
Where does XO Insert Code rank on Shopify?
XO Insert Code currently sits at position #4 in the Storefront category on Shopify. That places it in the top 14% of 29 apps tracked in the same category. Category positions are read from the live marketplace ranking and refresh on each scrape, so the number you see here reflects the most recent crawl rather than a long-running average.